- Launch and management of new territory website in NZ- Oversee all content development on AU and NZ websites- Implement CRO projects to improve conversions - Enhance SEO effectiveness to reach keyword ranking targets- Revamp SEM/CPC practices to push CPL to record low while improving lead volume- Design, develop and enhance marketing automation programs- Implement new through-channel marketing capability- Pivot event capability to webinars

Daikin is the world’s leading Heating, Ventilation and Air Conditioning manufacturer. My work has encompassed developing B2B lead generation strategies and executing targeted, segmented campaigns.o Managing execution of high-end, lead generation, seminar programme: Future Thinking. Featuring eleven events across the UK - www.daikin-futurethinking.co.uko Curating Daikin’s presence in the Social Housing sector, engaging in events on renewables and future technologies… Show more Daikin is the world’s leading Heating, Ventilation and Air Conditioning manufacturer. My work has encompassed developing B2B lead generation strategies and executing targeted, segmented campaigns.o Managing execution of high-end, lead generation, seminar programme: Future Thinking. Featuring eleven events across the UK - www.daikin-futurethinking.co.uko Curating Daikin’s presence in the Social Housing sector, engaging in events on renewables and future technologies www.greenhousingforum.co.uko Developing targeted content for email, and direct mail, lead generation for multiple business unitso Coordinating strategic hospitality programmes, working closely with sales managers to enhance and rekindle customer relationshipso Researching, securing and executing presence at select events for multiple business units, including marketing strategies post-event Show less

LG Electronics is a large multinational consumer electronics manufacturer with a vast portfolio of products. My work at LG rapidly progressed from day one, evolving from White Goods to a TV and Audio focus. o Managing and strategically guiding LG White Goods, TV and Audio retail display across multiple accountso Proposing and working with high-level stakeholders, on joint marketing plans with retail and trade partners. Monitoring and improving execution throughout plan… Show more LG Electronics is a large multinational consumer electronics manufacturer with a vast portfolio of products. My work at LG rapidly progressed from day one, evolving from White Goods to a TV and Audio focus. o Managing and strategically guiding LG White Goods, TV and Audio retail display across multiple accountso Proposing and working with high-level stakeholders, on joint marketing plans with retail and trade partners. Monitoring and improving execution throughout plan timelineo Owning LG TV incentive schemes, designed to boost business within mid-tier accounts, experiencing year on year improvements in execution and resultso Achieving the execution of improved LG TV and Audio representation across ecommerce partners such as Amazono Fulfilling print & POS demands throughout the LG business and retail estate, bringing new materials and print innovations to the foreo Managing multiple creative, communications, print and digital agencies, ensuring best practice and resultso Assisting in the creation and refining of ATL and BTL marketing strategyo Assisting in the strategic decision making and formulation of content for online and ATL campaigns, including partnerships with Netflix and Warner Music Show less

ASUS is a global leader in computing solutions. My role at ASUS was varied and demanding, giving me a broad range of experience across the marketing spectrum.o Managing all facets of in store execution, including bespoke customer facing installations, product ambassadors and training teams, across all retail partnerso Proposing and working with high-level stakeholders on joint marketing plans with retail (eg: Jon Lewis) and business stakeholders (eg: Microsoft). Monitoring and… Show more ASUS is a global leader in computing solutions. My role at ASUS was varied and demanding, giving me a broad range of experience across the marketing spectrum.o Managing all facets of in store execution, including bespoke customer facing installations, product ambassadors and training teams, across all retail partnerso Proposing and working with high-level stakeholders on joint marketing plans with retail (eg: Jon Lewis) and business stakeholders (eg: Microsoft). Monitoring and improving execution throughout plan timelineo Co-ordinating ASUS UK presence at trade and consumer events such as BETT and The Gadget Showo Organising online campaign partnerships with consumer brands such as Warner Brothers and Googleo Establishing the ASUS UK student ambassador programme and overseeing its implementationo Leading social media strategy and execution, evolving into a supervisory role Show less

Gold Challenge is a not for profit organisation working as part of the London 2012 Olympic participation programme to increase involvement in Olympic & Paralympic sports and raise money for over 150 Charities.o Chief copywriter and proof-reader of content across all mediao Creation of regular press releases resulting in increased exposure of the organisationo Point of contact for all media and press enquiries o Event organisation and coordination from concept to fruition