- Lead marketing campaigns for multiple high priority 3rd party applications launching in the Meta Horizon store - Lead Direct Response Marketing strategy- STO for Fitness/Wellness vertical marketing - Develop creative briefs and oversee creative development - Brief cross functional channel owner teams to create integrated marketing plans

- People manager - Cross-channel outbound marketing strategy for Meta Horizon Worlds inclusive of paid, owned and earned marketing channels.Promoted 2/23.

Cross-channel outbound marketing strategy for Meta Quest North America, inclusive of paid, owned and earned media.Promoted 2/22.

Manager of three. Paid social media team lead for Meta Quest in all markets.

Paid social media manager for Oculus. Contracted by Crystal Equation.Converted to FTE 5/20.

Manager of one.

Strategy, planning and management of global paid media campaigns for categories and products across the Logitech portfolio — smart home, mobility, speakers, headphones, video collaboration, and more.Relevant tactics - programmatic display (Adwords, DBM/DCM), paid social (Facebook, LinkedIn), paid search, direct media buys, retail (Amazon AMG/AAP) and more.

Supporting a global marketing team focused on acquisition and customer goals for LinkedIn Talent Solutions via multichannel paid media. Handful of day-to-day responsibilities: - Strategy and management of paid social advertising campaigns (Facebook, LinkedIn)- Conversion optimization and AB/MVT test planning - Ad portfolio performance analysis and reporting - Project management for integrated global campaigns- Brief and oversee creative agency projects - Audience segmentation, sizing and integrated reporting (SQL)- QA digital campaign assets and experience- Share lessons learned, promote best practices and identify new opportunities for the business in paid socialLinkedIn Talent Solutions helps talent acquisition pros find and engage the best talent via the world's largest professional network. To learn more, visit: https://business.linkedin.com/talent-solutions

Leading marketing and public relations planning, account management, and team lead focused on technology and health care companies (B2B and consumer).

Leading 4-5 agency public relations and marketing services accounts — B2B and consumer focused organizations across a variety of industries including health technology, travel and tourism, industrial and manufacturing and more. Key achievements: > Earned coverage was the highest source of web referrals for client.> Generated mainstream visibility in publications like Time Money, Gawker, NY Mag, Huffington Post, Houston Chronicle, as well as deep industry trades and regional media.> Spearheaded development of new agency services like social media strategy and management for clients, growing budgets across 50% of accounts.> Implemented client-side data program informed by Google Analytics, third-party research and digital advertising analytics and insights. Key responsibilities include: > Develop public relations and marketing strategy for new and existing clients;> Drive PR and marketing activities either individually or with team support; Develop content (press releases, key messaging, FAQs, fact sheets, pitches, blog posts, studies, etc.); > Manage client relationships;> Manage accounts (contracts, budgets and project management); > Collaborate with creative and media teams on client deliverables; > Report and measure value of work against predefined KPIs;> Partner with junior staffers and manage interns;> Drive new business efforts; > Maintain agency blog, social media and PR/visibility efforts;> Lead social media content strategy across clients (develop social media plans, train clients, community management, manage advertising programs, etc.)

Primarily media relations and account support for health care and technology clients like Symantec and Kaiser Permanente. Highlights include launching a new hospital, numerous product launches and EOLs, executive positioning, shaping blogger and influencer programs, managing crises, event activations and more.

I supported mostly Portland-based SMBs with digital marketing - from planning and strategy to execution - to better engage their online audiences and meet business objectives. From paid digital advertising, to organic social media programs, to copywriting for newsletters and blog posts, to event marketing strategy, everyday was something new and different. I often partnered with other Portland agencies to manage integrated campaigns. Key clients: -Hospitality Sales and Marketing Association International, Oregon branch -Business for the Arts and Culture -Oregon Children’s Theater-Girls Inc. Oregon-Portland State University American Marketing Association Student Chapter -Morning Star Cafe-I Heart Local-Undergrad Success

I supported the customer communications team with everything from copywriting for print and online channels, to managing digital advertising programs, to media relations and beyond. I was particularly focused on improving the brand's social media presence in my time with PGE, laying the groundwork for the launch of Facebook and growing PGE's Twitter following by more than 100 percent.