Drew Mcfadden Email & Phone Number

Buffalo Grove, IL, US

Buffalo Grove, IL, US

Market, propose, sell and closed consulting engagements and oversaw the development/delivery of the resulting projects.Utilized the optimum mix of internal and external resources to execute commitments with a goal of exceeding client expectations and developing long-term relationships. Managed all administrative and finance aspects of the Firm.

• Reporting directly to the President, managed a $1.2 million P&L and a staff of eight responsible for designing, developing, delivering and servicing cutting edge digital marketing tools and services for manufacturers.
• Generated a 300% increase in annual Marketing Services sales and stabilized a fluctuating revenue stream by creating a product roadmap, marketing strategies and sales plans and by recruiting the talent to develop a.
• Increased vendor-generated revenue by 290% per year, reversing a flat/declining trend, by implementing an aggressive outreach program that included e-mail, digital display and SEM/SEO and by participating in and.
• Increased advertising by more than 525% by anticipating the migration from print to digital-based advertising and taking the necessary technical steps to position iboats as the industry’s premiere e-publisher.

Miami, Florida, US

• Reporting to the CEO, managed the Company’s marketing strategy, a staff of six marketing/PR professionals, ad agencies, consultants and site editorial staff as well as the P&L of the OEM, Private Party Classifieds and.
• Increased private party classifieds revenue by between 50 and 250% per year and improved landing page conversion rate by 18% by planning and executing a multi-channel strategy based on extensive A/B testing of program.
• Increased advertising revenue by between 60 and 72% per year by taking the initiative to create the business case for, and spearheading the implementation of a robust ad serving/reporting platform and directing the.
• Generated more than $300,000 in earned media value/year and established boats.com as the marine industry Internet thought leader by partnering with the national Marine Manufacturers Association in the creation of the.

Fort Mill, SC, US

Served as a Regional Converge Mobile Practice Manager with responsibilities including overseeing service delivery; identifying and training practice methodologies to engineers/consultants; developing mobile business product/service offerings; leading solution designs and supporting mobile business sales opportunities.