Drew Mcfadden Email and Phone Number
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E-business/marketing leader with a combination of technical skill, business acumen and management talent and a track record for identifying emerging trends and developing strategies that achieve a preferred position prior to market solidification. Skills have been proven in an array of product and service industries, in B-to-B as well as B-to-C companies and in organizations ranging from start-up boutiques to well-established firms requiring a strategic re-focus. Seasoned business leader who improves P&L through product/service innovation, aggressive sales and marketing and judicious cost management.Specialties: Ecommerce Executive, Online Branding, Online Marketing, Digital Product Management, Content Creation/Management, Digital Strategy, Business Development, Content Marketing, Social Media, SEO, SEM, Innovation
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Vp Ecommerce And MarketingGlobal Material Technologies Mar 2022 - PresentBuffalo Grove, Il, Us -
Marketing And Ecommerce DirectorGlobal Material Technologies Mar 2014 - PresentBuffalo Grove, Il, Us -
Alderman, 7Th WardCity Of Batavia May 2013 - May 2021
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President And Co-FounderWindmillnext Jan 2009 - Mar 2014Market, propose, sell and closed consulting engagements and oversaw the development/delivery of the resulting projects.Utilized the optimum mix of internal and external resources to execute commitments with a goal of exceeding client expectations and developing long-term relationships. Managed all administrative and finance aspects of the Firm.
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Vice President, Marketing Services DivisionIboats.Com Jan 2005 - Nov 2008Reporting directly to the President, managed a $1.2 million P&L and a staff of eight responsible for designing, developing, delivering and servicing cutting edge digital marketing tools and services for manufacturers, dealers, distributors, advertisers and service providers in the marine industry. Recruited to the position to provide leadership to a major strategy to develop a best-in-class online experience and a non-cyclical revenue stream for the Company. • Generated a 300% increase in annual Marketing Services sales and stabilized a fluctuating revenue stream by creating a product roadmap, marketing strategies and sales plans and by recruiting the talent to develop a single e-marketing channel to replace multiple, legacy product/service specific sites.• Increased vendor-generated revenue by 290% per year, reversing a flat/declining trend, by implementing an aggressive outreach program that included e-mail, digital display and SEM/SEO and by participating in and establishing a presence at trade group meetings, dealer conventions and boat shows around the country.• Increased advertising by more than 525% by anticipating the migration from print to digital-based advertising and taking the necessary technical steps to position iboats as the industry’s premiere e-publisher.
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Director, Marketing & Business DevelopmentBoats.Com 2002 - 2005Miami, Florida, UsReporting to the CEO, managed the Company’s marketing strategy, a staff of six marketing/PR professionals, ad agencies, consultants and site editorial staff as well as the P&L of the OEM, Private Party Classifieds and Banner Advertising product lines that generated $1 million in annual revenue. Additional responsibilities included business/partnership development and special projects as determined by the CEO, including acting as the Investment Banking Liaison for the sale of boats.com.• Increased private party classifieds revenue by between 50 and 250% per year and improved landing page conversion rate by 18% by planning and executing a multi-channel strategy based on extensive A/B testing of program elements.• Increased advertising revenue by between 60 and 72% per year by taking the initiative to create the business case for, and spearheading the implementation of a robust ad serving/reporting platform and directing the associated marketing program.• Generated more than $300,000 in earned media value/year and established boats.com as the marine industry Internet thought leader by partnering with the national Marine Manufacturers Association in the creation of the “North American Marine Industry Web Awards”, which were created to recognize the best sites in categories including OEMs, dealers, manufacturers, editorials as well as the best overall marine site.. -
Client Solutions Executive / Regional Practice Manager - Mobile ComputingCompucom Systems 1996 - 2002Fort Mill, Sc, UsServed as a Regional Converge Mobile Practice Manager with responsibilities including overseeing service delivery; identifying and training practice methodologies to engineers/consultants; developing mobile business product/service offerings; leading solution designs and supporting mobile business sales opportunities.
Drew Mcfadden Skills
Drew Mcfadden Education Details
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Iowa State UniversityEnglish
Frequently Asked Questions about Drew Mcfadden
What company does Drew Mcfadden work for?
Drew Mcfadden works for Global Material Technologies
What is Drew Mcfadden's role at the current company?
Drew Mcfadden's current role is VP Ecommerce and Marketing - Global Material Technologies.
What is Drew Mcfadden's email address?
Drew Mcfadden's email address is dr****@****ext.com
What is Drew Mcfadden's direct phone number?
Drew Mcfadden's direct phone number is +184720*****
What schools did Drew Mcfadden attend?
Drew Mcfadden attended Iowa State University.
What are some of Drew Mcfadden's interests?
Drew Mcfadden has interest in Boating, Cooking, Adventure Racing, Running, Travel.
What skills is Drew Mcfadden known for?
Drew Mcfadden has skills like Online Marketing, Digital Marketing, Marketing Strategy, Marketing, Seo, Social Media Marketing, Online Advertising, E Commerce, B2b, Digital Strategy, Strategy, Product Management.
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