Vice President Marketing
Current
Apr 2024 - Present
AeroLeads people directory · profile
Andrew Merle Email & Phone Number
VP Marketing at Culture Pop Soda | Marketing Consultant for CPG & Healthy Lifestyle Companies | Ex Red Bull, New Balance, Clif Bar, Boston Red Sox, LA Dodgers
at
Culture Pop Soda
1 work email found
@newbalance.com
7 phones found area 510, 781, 212, 617, and 800
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
VP Marketing at Culture Pop Soda | Marketing Consultant for CPG & Healthy Lifestyle Companies | Ex Red Bull, New Balance, Clif Bar, Boston Red Sox, LA Dodgers
Location
Greater Boston, United States
Who is Andrew Merle? Overview
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Quick answer
Andrew Merle is listed as VP Marketing at Culture Pop Soda | Marketing Consultant for CPG & Healthy Lifestyle Companies | Ex Red Bull, New Balance, Clif Bar, Boston Red Sox, LA Dodgers at Culture Pop Soda, based in Greater Boston, United States. AeroLeads shows a work email signal at newbalance.com, phone signal with area code 510, 781, 212, 617, 800, and a matched LinkedIn profile for Andrew Merle.
Andrew Merle previously worked as Vice President Marketing at Culture Pop Soda and Marketing Consultant at Merle Consulting Group. Andrew Merle holds Bachelor Of Arts (B.A.), Law; Psychology from Amherst College.
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{first}.{last}@newbalance.com
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Profile bio
About Andrew Merle
I am a Senior Marketing executive with 20 years of experience building iconic Sports & Lifestyle brands including New Balance, Clif Bar, Red Bull, the Boston Red Sox, and Los Angeles Dodgers. I have been the CMO and advised multiple early-stage companies and most of my career has been spent going into positions that didn’t previously exist, requiring me to build out a strategy and team from scratch. I have a track record of disrupting established categories and revitalizing stagnant brands.I founded Merle Consulting Group to help companies focus their time, energy, and budget toward the few things that actually move the needle. MCG specializes in determining brand and business growth drivers and doubling down on them. My Industry experience includes Sports, Health & Wellness, CPG (Food / Beverage), Footwear / Apparel, and Retail.My Top Skills are Marketing Strategy, Brand Management, Digital Marketing, Social Media, Public Relations, Sports Marketing, Athlete & Influencer Marketing, Sponsorship Activation, and Team Leadership.I am passionate about health, fitness, and nutrition, reflected by the companies I have worked for and my personal website/blog (andrewmerle.com). My writing has been published by Fast Company, TIME, The Observer, Business Insider, HuffPost, Quartz, and many other media outlets.
Listed skills include Sports Marketing, Public Relations, Social Media Marketing, Media Relations, and 48 others.
Current workplace
Andrew Merle's current company
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11 roles
Andrew Merle work experience
A career timeline built from the work history available for this profile.
Marketing Consultant
CurrentMerle Consulting Group specializes in consulting for startups in the Sports, Health & Wellness, and Active Lifestyle industries. Consulting Services Include: Fractional CMO, Marketing Plan Audit, Brand Strategy & Positioning, Marketing Plan Development, Brand Campaigns, Celebrity & Influencer Partnerships, Strategic Partnerships & Activation
Jan 2022 - Present
Writer
Current
Andrew Merle
I maintain a highly-trafficked blog at andrewmerle.com and on Medium (https://medium.com/@andrewmerle), focused on health, happiness, productivity, and success. I offer affiliate partnerships, SEO partnerships, product reviews, & sponsored posts. My writing has been featured by TIME, The Observer, Business Insider, HuffPost, Quartz, and many other notable media outlets.
May 2015 - Present
Director, North America Brand And Consumer Marketing
Oversaw all brand and consumer marketing initiatives in North AmericaReignited the New Balance brand in North America by deploying the largest brand campaign in company historyProgressed from 1 direct report to lead a team of 11. Managed a $50M+ annual marketing budget, up from $8M when I first joined the company
Aug 2016 - Jan 2022
Director Of Sports Marketing
Head of Global Sports Marketing for Clif Bar; Oversaw all athlete endorsements, events, influencer marketing, strategic partnerships, and activation Scaled Clif Bar’s Sports Marketing program to include the top athletes and events in Endurance/Adventure Sports, including high-profile sponsorships with the Boston Marathon and IRONMAN and the creation of the company’s first-ever owned sports event Managed an $8M annual budget and led a team of 10; Promoted from Sr. Manager to Director
Jun 2013 - Jul 2016
Sports Marketing Manager
Oversaw Red Bull's sports marketing program for the Mountain South Business Unit, a 13-state region that includes Texas, Colorado, Utah, Louisiana, Oklahoma, New Mexico, Idaho, Wyoming, Kansas, Nebraska, Montana, North Dakota, and South Dakota. Was responsible for entire event and athlete portfolio for all sports within the region (action sports, adventure, endurance, mainstream, motorsports, etc.). Managed a team of 5 direct reports.
Oct 2012 - Jun 2013
Athlete Marketing Manager
Ensured Red Bull had the best athletes and sports marketing programs in the US for the NBA, NFL, MLB, NHL, golf, tennis, soccer, Summer Olympics, and America's Cup sailing. Created and oversaw national mainstream athlete marketing strategy, including athlete selection, contract negotiation and signing, athlete management, and the development and execution of 360 marketing plans. Built a world class athlete roster, including NBA All-Star Blake Griffin, NBA Champion Rajon Rondo, World Series Champion Tim Lincecum, Super Bowl Champion Reggie Bush, PGA Tour Rookie of the Year Rickie Fowler, Olympic hurdler Lolo Jones, World Tennis #1 Victoria Azarenka, and many more. Led some of Red Bull's largest and most successful athlete projects and events.
Apr 2010 - Sep 2012
Assistant Director, Entertainment And Business Pr
Modernized the organization’s publicity approach and turned the stadium into a destination by cultivating relationships with the entertainment industry and creating mutually beneficial media opportunitiesGenerated over $5M in advertising value from media coverage by targeting press, booking celebrities for appearances, and distributing press releases and photos
Feb 2008 - Nov 2009
Coordinator Of Baseball Information
Handled publicity for the team’s on-field personnel, serving as a liaison between the local, national, and international media and Red Sox players, coaches, and front office executivesAdvised players and coaches in preparation for media interviews, ran daily pre-game and post-game media sessions, and assisted sportswriters with team information and statistics; Regularly traveled with the team
Jan 2007 - Feb 2008
Media Relations Assistant
Jan 2004 - Dec 2006
Media Relations Intern
May 2003 - Dec 2003
3 education records
Andrew Merle education
Bachelor Of Arts (B.A.), Law; Psychology
Amherst College
Certified Sports Nutritionist, Nutrition
Lionel University
Education record
Phillips Academy Andover
FAQ
Frequently asked questions about Andrew Merle
Quick answers generated from the profile data available on this page.
What company does Andrew Merle work for?
Andrew Merle works for Culture Pop Soda.
What is Andrew Merle's role at Culture Pop Soda?
Andrew Merle is listed as VP Marketing at Culture Pop Soda | Marketing Consultant for CPG & Healthy Lifestyle Companies | Ex Red Bull, New Balance, Clif Bar, Boston Red Sox, LA Dodgers at Culture Pop Soda.
What is Andrew Merle's email address?
AeroLeads has found 1 work email signal at @newbalance.com for Andrew Merle at Culture Pop Soda.
What is Andrew Merle's phone number?
AeroLeads has found 7 phone signal(s) with area code 510, 781, 212, 617, 800 for Andrew Merle at Culture Pop Soda.
Where is Andrew Merle based?
Andrew Merle is based in Greater Boston, United States while working with Culture Pop Soda.
What companies has Andrew Merle worked for?
Andrew Merle has worked for Culture Pop Soda, Merle Consulting Group, Andrew Merle, New Balance, and Clif Bar & Company.
How can I contact Andrew Merle?
You can use AeroLeads to view verified contact signals for Andrew Merle at Culture Pop Soda, including work email, phone, and LinkedIn data when available.
What schools did Andrew Merle attend?
Andrew Merle holds Bachelor Of Arts (B.A.), Law; Psychology from Amherst College.
What skills is Andrew Merle known for?
Andrew Merle is listed with skills including Sports Marketing, Public Relations, Social Media Marketing, Media Relations, Marketing, Strategy, Sponsorship Activation, and Brand Management.
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