Andrew Merle

Andrew Merle Email and Phone Number

VP Marketing at Culture Pop Soda | Marketing Consultant for CPG & Healthy Lifestyle Companies | Ex Red Bull, New Balance, Clif Bar, Boston Red Sox, LA Dodgers @ Culture Pop Soda
Andrew Merle's Location
Greater Boston, United States, United States
Andrew Merle's Contact Details
About Andrew Merle

I am a Senior Marketing executive with 20 years of experience building iconic Sports & Lifestyle brands including New Balance, Clif Bar, Red Bull, the Boston Red Sox, and Los Angeles Dodgers. I have been the CMO and advised multiple early-stage companies and most of my career has been spent going into positions that didn’t previously exist, requiring me to build out a strategy and team from scratch. I have a track record of disrupting established categories and revitalizing stagnant brands.I founded Merle Consulting Group to help companies focus their time, energy, and budget toward the few things that actually move the needle. MCG specializes in determining brand and business growth drivers and doubling down on them. My Industry experience includes Sports, Health & Wellness, CPG (Food / Beverage), Footwear / Apparel, and Retail.My Top Skills are Marketing Strategy, Brand Management, Digital Marketing, Social Media, Public Relations, Sports Marketing, Athlete & Influencer Marketing, Sponsorship Activation, and Team Leadership.I am passionate about health, fitness, and nutrition, reflected by the companies I have worked for and my personal website/blog (andrewmerle.com). My writing has been published by Fast Company, TIME, The Observer, Business Insider, HuffPost, Quartz, and many other media outlets.

Andrew Merle's Current Company Details
Culture Pop Soda

Culture Pop Soda

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VP Marketing at Culture Pop Soda | Marketing Consultant for CPG & Healthy Lifestyle Companies | Ex Red Bull, New Balance, Clif Bar, Boston Red Sox, LA Dodgers
Andrew Merle Work Experience Details
  • Culture Pop Soda
    Vice President Marketing
    Culture Pop Soda Apr 2024 - Present
    Cambridge, Ma, Us
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  • Merle Consulting Group
    Marketing Consultant
    Merle Consulting Group Jan 2022 - Present
    Merle Consulting Group specializes in consulting for startups in the Sports, Health & Wellness, and Active Lifestyle industries. Consulting Services Include: Fractional CMO, Marketing Plan Audit, Brand Strategy & Positioning, Marketing Plan Development, Brand Campaigns, Celebrity & Influencer Partnerships, Strategic Partnerships & Activation
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  • Andrew Merle
    Writer
    Andrew Merle May 2015 - Present
    I maintain a highly-trafficked blog at andrewmerle.com and on Medium (https://medium.com/@andrewmerle), focused on health, happiness, productivity, and success. I offer affiliate partnerships, SEO partnerships, product reviews, & sponsored posts. My writing has been featured by TIME, The Observer, Business Insider, HuffPost, Quartz, and many other notable media outlets.
  • New Balance
    Director, North America Brand And Consumer Marketing
    New Balance Aug 2016 - Jan 2022
    Brighton, Ma, Us
    Oversaw all brand and consumer marketing initiatives in North AmericaReignited the New Balance brand in North America by deploying the largest brand campaign in company historyProgressed from 1 direct report to lead a team of 11. Managed a $50M+ annual marketing budget, up from $8M when I first joined the company
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  • Clif Bar & Company
    Director Of Sports Marketing
    Clif Bar & Company Jun 2013 - Jul 2016
    Emeryville, Ca, Us
    Head of Global Sports Marketing for Clif Bar; Oversaw all athlete endorsements, events, influencer marketing, strategic partnerships, and activation Scaled Clif Bar’s Sports Marketing program to include the top athletes and events in Endurance/Adventure Sports, including high-profile sponsorships with the Boston Marathon and IRONMAN and the creation of the company’s first-ever owned sports event Managed an $8M annual budget and led a team of 10; Promoted from Sr. Manager to Director
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  • Red Bull
    Sports Marketing Manager
    Red Bull Oct 2012 - Jun 2013
    Fuschl, At
    Oversaw Red Bull's sports marketing program for the Mountain South Business Unit, a 13-state region that includes Texas, Colorado, Utah, Louisiana, Oklahoma, New Mexico, Idaho, Wyoming, Kansas, Nebraska, Montana, North Dakota, and South Dakota. Was responsible for entire event and athlete portfolio for all sports within the region (action sports, adventure, endurance, mainstream, motorsports, etc.). Managed a team of 5 direct reports.
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  • Red Bull
    Athlete Marketing Manager
    Red Bull Apr 2010 - Sep 2012
    Fuschl, At
    Ensured Red Bull had the best athletes and sports marketing programs in the US for the NBA, NFL, MLB, NHL, golf, tennis, soccer, Summer Olympics, and America's Cup sailing. Created and oversaw national mainstream athlete marketing strategy, including athlete selection, contract negotiation and signing, athlete management, and the development and execution of 360 marketing plans. Built a world class athlete roster, including NBA All-Star Blake Griffin, NBA Champion Rajon Rondo, World Series Champion Tim Lincecum, Super Bowl Champion Reggie Bush, PGA Tour Rookie of the Year Rickie Fowler, Olympic hurdler Lolo Jones, World Tennis #1 Victoria Azarenka, and many more. Led some of Red Bull's largest and most successful athlete projects and events.
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  • Los Angeles Dodgers
    Assistant Director, Entertainment And Business Pr
    Los Angeles Dodgers Feb 2008 - Nov 2009
    Los Angeles, California, Us
    Modernized the organization’s publicity approach and turned the stadium into a destination by cultivating relationships with the entertainment industry and creating mutually beneficial media opportunitiesGenerated over $5M in advertising value from media coverage by targeting press, booking celebrities for appearances, and distributing press releases and photos
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  • Boston Red Sox
    Coordinator Of Baseball Information
    Boston Red Sox Jan 2007 - Feb 2008
    Boston, Massachusetts, Us
    Handled publicity for the team’s on-field personnel, serving as a liaison between the local, national, and international media and Red Sox players, coaches, and front office executivesAdvised players and coaches in preparation for media interviews, ran daily pre-game and post-game media sessions, and assisted sportswriters with team information and statistics; Regularly traveled with the team
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  • Boston Red Sox
    Media Relations Assistant
    Boston Red Sox Jan 2004 - Dec 2006
    Boston, Massachusetts, Us
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  • Boston Red Sox
    Media Relations Intern
    Boston Red Sox May 2003 - Dec 2003
    Boston, Massachusetts, Us
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Andrew Merle Skills

Sports Marketing Public Relations Social Media Marketing Media Relations Marketing Strategy Sponsorship Activation Brand Management Management Leadership Event Planning Athlete Marketing Brand Awareness Integrated Marketing Brand Development Digital Marketing Marketing Communications Publicity Entrepreneurship Project Management Retail Marketing Energy Drinks Beverage Industry Marketing Analytics Cross Functional Communication Strategy Creation Writing Media Planning Marketing Strategy Social Media Digital Media 360 Campaigns Multi Media Marketing Campaigns Video Marketing Creative Briefs Below The Line Advertising Marketing Research Creative Content Creation Research Nutrition Branding Advertising Blogging Sponsorship Data Driven Marketing Event Management Press Releases Facebook Wellness Health Promotion Health And Wellness Active Lifestyle

Andrew Merle Education Details

  • Amherst College
    Amherst College
    Law; Psychology
  • Lionel University
    Lionel University
    Nutrition
  • Phillips Academy Andover
    Phillips Academy Andover

Frequently Asked Questions about Andrew Merle

What company does Andrew Merle work for?

Andrew Merle works for Culture Pop Soda

What is Andrew Merle's role at the current company?

Andrew Merle's current role is VP Marketing at Culture Pop Soda | Marketing Consultant for CPG & Healthy Lifestyle Companies | Ex Red Bull, New Balance, Clif Bar, Boston Red Sox, LA Dodgers.

What is Andrew Merle's email address?

Andrew Merle's email address is an****@****nce.com

What is Andrew Merle's direct phone number?

Andrew Merle's direct phone number is +151027*****

What schools did Andrew Merle attend?

Andrew Merle attended Amherst College, Lionel University, Phillips Academy Andover.

What are some of Andrew Merle's interests?

Andrew Merle has interest in Writing, Adventure, Health And Fitness, Education, Reading, Running, Squash, Tennis, Travel, Arts And Culture.

What skills is Andrew Merle known for?

Andrew Merle has skills like Sports Marketing, Public Relations, Social Media Marketing, Media Relations, Marketing, Strategy, Sponsorship Activation, Brand Management, Management, Leadership, Event Planning, Athlete Marketing.

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