Drew Hanson, Ms Email & Phone Number

• Managed high-impact, long-range strategic communication and customer engagement initiatives across earned, owned and paid channels.
• Served as company spokesperson, cultivating key media relationships, earning positive localized stories and protecting company reputation.
• Served as Public Information Officer, coordinating critical communications with Emergency Operations Center and external stakeholders to ensure accurate, actionable information was circulated through key channels.
• Coordinated executive and management speaking engagements.
• Collaborated with regional and local communication leads, promoting synergies amongst the company and external stakeholders on specific regional and local communication initiatives.
• Worked across multiple departments to procure information, ensuring alignment and driving message consistency with company mission and business objectives.

• Developed and managed multi-channel integrated (print, online, radio, television, outdoor) marketing campaigns
• Media purchasing
• Produced copy for ads, brochures, whitepapers, newsletters
• Managed over 125 social media accounts
• Scripted, shot, directed, edited, promoted videos for internal and external communications
• Wrote and strategically distributed press releases and handled media inquiries

· Developed and implemented comprehensive social media and online marketing strategies to increase brand awareness, traffic to multiple web properties, and boost recruitment leads.· Created and promoted company-wide standards in social media and trained employees in online HIPAA compliance· Coordinated with Director of Recruitment on print and online.

Portland, Oregon Area

· Produced, wrote, filmed, and edited original, targeted programming· Created and implemented campaigns to increase social media presence· Worked in tandem with web development team to ensure website usability· Managed and curated company blog· Brand development · Public Relations · SEO copy creation· Keyword research· Analytics reporting

· Edited scripts prior to air · Linear and non-linear editing · Designed and controlled newscast graphics · Controlled all sound elements for evening newscasts · Developed creative solutions to problems under high stress · Operated an array of shoulder-mounted and robotic cameras

· Researched segment material · Filmed, wrote show segments

Master'S Degree

Bs