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Marketing executive specializing in brand strategy, visual identity, and creative leadership. My passion lies in the intersection of brand strategy, messaging, design, and technology. To me, a brand is more than just a logo, more than stunning visuals or a well-executed commercial. Brands have the potential to improve our lives, inspire us, and develop deep connections. My mission is to unlock this potential, transforming brands to accelerate business growth and make a lasting impact.I am at my best when guiding teams to develop brands that not only captivate markets and inspire audiences, but drive business forward.
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Vp Of Brand MarketingSentinelone Sep 2024 - PresentMountain View, California, Us -
Avp Of BrandSentinelone Sep 2022 - Sep 2024Mountain View, California, UsAs the head of SentinelOne's brand marketing team, I manage our brand's voice, messaging, positioning, and visual identity, focusing on increasing our market share in the cybersecurity industry. My team spearheads various go-to-market initiatives encompassing brand messaging, campaigns, sponsorships, visual identity, our website, events, and beyond. Below are some key achievements from my time at SentinelOne.• Developed and managed the SentinelOne brand, and owned the brand identity and messaging at a global scale. Led the brand and web teams as well as external agencies to ensure brand standards of excellence. • Managed SentinelOne's official website and a team of developers, designers and SEO experts. Launched multiple full-scale redesigns over the course of my tenure. Implemented a site-wide modular system built for scale, lead generation, and usability. • Launched multiple global advertising campaigns, including five campaigns that entailed a unified message across broadcast, digital, social, and print. Managed our agency partners and production agencies. • Launched the SentinelOne IPO with an extensive advertising campaign, a comprehensive website overhaul, and takeovers of Times Square and the NYSE. • Launched and grew the F1 Partnership, negotiated and drove our strategic partnership with the Aston Martin Formula One Team, and orchestrated branding endeavors. • Led our event brand experience and presence at key events like RSA, BlackHat, Sales Kickoff and our yearly customer event. Owned the full picture including theme, experience booth design, on-prem advertising, and messaging.
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Sr. Director, CreativeSentinelone Jun 2019 - Oct 2022Mountain View, California, Us
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Creative DirectorBlackberry Nov 2018 - Jun 2019Waterloo, Ontario, CaDuring the acquisition of Cylance by BlackBerry, I played a crucial role in the extensive transition period, managing the integration of brands and teams. My responsibilities included aligning Cylance's brand messaging and identity with BlackBerry's overarching objectives to ensure a cohesive brand. I handled communications across teams, maintaining clear and consistent messaging both internally and externally. My role was instrumental in navigating the complexities of team management during this significant period of change, ensuring a smooth and successful integration. -
Creative DirectorCylance Inc. Sep 2016 - Nov 2018Waterloo, Ontario, CaCylance disrupted the cybersecurity industry by being the first to leverage Artificial Intelligence and Machine Learning to solve cybersecurity problems that had stumped legacy vendors for decades.During my four years at Cylance, I led the Brand and Design team, where I was responsible for developing and managing our brand strategy and identity. My role encompassed a broad spectrum of channels, including web, digital media, video, advertising, social media, and event marketing. Leading a talented team of creatives and collaborating with external agencies, we consistently enhanced our brand's presence and upheld rigorous standards.Cylance's strategic acquisition by BlackBerry for $1.4 billion underscored the significant impact of my team's work, which were pivotal in the acquisition decision. Here are a few highlights from my tenure at Cylance.• Created, led, and managed the Cylance brand identity over the course of multiple years. Developing programs that allowed us to grow from a small start-up to a global enterprise. • Managed a team of creatives including designers, project managers, motion designers, web developers, and production artists. • Implemented project management tool, overseeing the progress and launch of thousands of projects.• Led multiple website redesign launches, managing the design, user experience, and the transition and implementation of Adobe Experience Manager (AEM). -
Art DirectorCylance Inc. Mar 2015 - Aug 2016Waterloo, Ontario, Ca
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OwnerHoffman Design Co. Sep 2012 - Aug 2016As the founder and director of a small creative agency focused on brand identity and development, I led a network of talented creatives and web developers. My role involved managing client relationships, setting the creative direction, and ensuring timely and brand-aligned project delivery. This role refined my abilities in team management and in the clear communication and execution of creative vision, consistently meeting client expectations and fostering business growth.
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Art DirectorInk Jun 2011 - Sep 2012Laguna Beach, California, UsAt INK, I developed my expertise in brand identity and all things digital. As Art Director, I was responsible for steering the visual direction of our branding and web-based projects, working closely with internal teams to ensure that our creative concepts were seamlessly integrated with overarching marketing strategies. This role provided a robust foundation for my transition into marketing, enhancing my understanding of the intersection between creative, digital, and marketing in driving brand success and growth. This experience has been crucial in enabling me to lead marketing teams effectively and achieve results that align with business objectives. -
Sr. Graphic DesignerConvergence Llc Nov 2006 - May 2011UsConvergence is a leading developer of ticketing systems, providing the back-end architecture for various venues and attractions across the U.S. During my tenure at Convergence as the Lead Designer, I was tasked with overseeing all design-related aspects, including web design, print campaigns, and digital marketing. I successfully managed more than fifty project launches, steering each from the initial concept through to final execution. My focus was on maintaining high standards and fulfilling client expectations, ensuring that every project not only met but often exceeded our goals. -
InternMark Woollen & Assoc Apr 2005 - Jun 2005Mark Woolen & Associates is one of the top movie trailer companies in the world. Makingtrailers for movies such as Being John Malkovich, The Big Lebowski, Crash, and Fargo. There, I first saw the business and interworkings of creative environment - assisting on multiple projects in any way possible.
Drew Hoffman Skills
Drew Hoffman Education Details
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Harvard Business School OnlineGeneral -
The Art Institute Of California - Orange CountyInteractive Media Design
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Aliso Niguel High School
Frequently Asked Questions about Drew Hoffman
What company does Drew Hoffman work for?
Drew Hoffman works for Sentinelone
What is Drew Hoffman's role at the current company?
Drew Hoffman's current role is VP of Brand @SentinelOne (NYSE: S).
What is Drew Hoffman's email address?
Drew Hoffman's email address is dr****@****one.com
What is Drew Hoffman's direct phone number?
Drew Hoffman's direct phone number is +194939*****
What schools did Drew Hoffman attend?
Drew Hoffman attended Harvard Business School Online, The Art Institute Of California - Orange County, Aliso Niguel High School.
What are some of Drew Hoffman's interests?
Drew Hoffman has interest in Web Design, Graphic Novels, Gadgets, Art, Vinyl Toys, Photography, Music, Drawing, Graphic Design, Movies.
What skills is Drew Hoffman known for?
Drew Hoffman has skills like Web Design, Art Direction, Logo Design, User Experience, Graphic Design, Flash, Illustrator, Branding And Identity, Photoshop, Indesign, Photography, Corporate Identity.
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