Building tools and community for founders using technology to solve the world’s biggest problems.

• Led teams building admin products to empower community leaders across the globe with the tools, support, and resources they need to nourish and grow their communities• Spearheaded horizontal core platform work, including foundational UI systems, accessibility standards, and unified experiences across Groups, Events, and Pages.

• Led Group Messaging products• Contributed to helping grow Messenger from 800M to 1.4B monthly active people, and was responsible for making group chat better for a global audience• Launched Chats in Facebook Groups¹• Launched Messenger admin model & joinable links²• Launched Messenger Reactions, Mentions³¹https://techcrunch.com/2018/10/11/facebook-groups-chat/²https://venturebeat.com/2018/03/21/facebook-launches-joinable-links-and-admin-approval-tool-for-messenger-group-chats/³https://www.adweek.com/performance-marketing/facebook-messenger-2-billion-reactions/)

Stroll is a physician-patient shared decision making tool that enables doctors to effectively discuss the cost of care with their patients. We make care-path navigation as easy as a stroll.With this tool, patients can understand, commit to, and schedule their next procedure right in the doctor's office. Imagine knowing your out-of-pocket cost before you get that next procedure, and making your decision together with your trusted physician and the right information in front of you.Cofounded, as Head of Product, and after bootstrapping acted as part-time product advisor. Won 2013 Prebacked Ignition and secured $25k pre-revenue capital, participated in UCSF Entrepreneurship Lean Launchpad program with Steve Blank. Team bootstrapped and earned ~$200k in grant funding, raised angel, and exited in late 2017.

While working in industry, I taught a part-time 10 week evening course for students to learn the product development process and best practices.

* First Product hire; defined and shipped V1 product* Established and maintained product roadmap for every product in the company (3 SDKs, 2 APIs, 3 UI Kits, Platform, Dashboard, Data Insights, Developer Portal, Website)* Launched and grew General Availability service to >1000 active developers, and >10k registered, with great reception from the developer community* Successfully launched Atlas for iOS, an open source UI kit which has 3700 stars on Github (https://github.com/layerhq/Atlas-iOS)* Operated multiple beta programs and closed production services leading up to General Availability* Led efforts to instrument analytics and dashboards for behavioral insights of messaging

* Scaled pre-launch product to over 250k registered users in a year through organic growth, ultimately failed to retain enough users for business model, founder didn't want to pivot* Established metrics pipeline, KPI dashboards, and integrated numerous analytics SDKs to power the data flow from mobile devices* Optimized App Store rank to Top 100 in several categories via proprietary SEO and ASO techniques* Oversaw implementation of continuous integration for iOS and server development, automated test development with KIF, and a TDD approach to mobile development* Designed and ran mobile A/B test experiments, ran business model validation via web A/B tests* Implemented Scrum and agile planning to improve release cadence >2X.

Temporarily retired from game industry. Worked on creative projects, incubated hw/sw, design consultancy.* Incubated a hardware product with the Nerd Tribe for time lapse photographers called Easy Time Lapse. Designed accompanying iPhone app interface used to wirelessly control the custom PCB device.* Helped market a "pay what you want"​ documentary about parkour (People in Motion) which gained 1M YouTube views* Developed and managed web presence, branding and ID for one of the nation's leading Brain Stimulation clinics in Los Angeles, CA.* Designed and coded numerous websites for clients using Bootstrap, Skeleton, HTML5/CSS3, and Wordpress

(Product Manager role)* Managed Gears of War 3 multiplayer beta for 1.3M users in 143 countries; tracked server deployment & usage statistics; captured and visualized in-game data that informed game's final design* Led in-house development team (12) and external studio (20) to produce 20-minute software demo (vertical slice) for unannounced franchise extension product* Planned final 24-month Gears 3 production schedule around key milestone dates, and conducted SWOT analysis for unannounced Gears of War 3* Published and oversaw all content for Gearsofwar.com, and co-organized a redesign/overhaul of Gearsofwar.com site and community* Helped start the college recruitment program for Microsoft Games, starting with a pipeline from USC Games (Cinema and Engineering) working with Don Mattrick and other studio execs

Shipped the independent development studio's first title, League of Legends (PC), #1 game in the world with numerous awards. While I got exposure to a variety of functional areas, my primary responsibilities were associated with Production and Marketing. Experienced company growth from 20 people to 100 (Series A through B).* Co-produced debut E3 press events and marketing materials* Organized playtests and focus testing for alpha and closed beta* Collected and analyzed qualitative user research through surveys* Generated and executed creative direction for product marketing, incl. cine and gameplay trailers

On a consulting basis, I mentored top execs from across the Time Warner family (Warner Bros., WB Interactive, HBO) as a part of an executive "new media" education program called 'Next Gen Chairmen.' I advised these industry leaders in the uses of technology for current and future applications of new media consumption.In addition, I have spoken and led panels at meetings of Warner Bros. top-level worldwide management.