Develop marketing strategies that drive performance through the Objectives and Key Results (OKR) framework. Leverage market research and collaborate with stakeholders to create and optimize actionable marketing plans and streamline communications.

•Implement and optimize marketing campaigns in order to increase brand awareness and ROI .•Use analytics and data insights to identify key opportunities and optimize marketing strategies.•Collaborate across channels to conceive, develop and execute cross-channel initiatives that support company objectives. •Leverage market research, set up campaign tracking and develop detailed briefs and product positioning.

•Consult with clients about current and future needs to help achieve their financial goals•Give every client the best customer service in the industry•Use state-of-the-art technology to conduct credit, underwriting and financial analyses to qualify clients for various loan programs•Develop relationships and monitor past client mortgages for future opportunities•Advise and educate clients on the home buying process and how to better manage their mortgages•Assist clients through the loan process from application to closing

Our goal was to be a conduit to convey relevant information to customers using multi-media interfaces and to provide all the tools they'll need to safely navigate the Home Buying process from start to finish.• Responsible for designing and managing the Branch’s website(s), blog, mobile applications, social media profiles and creative content generating 15,000+ monthly impressions via innovative search engine marketing; The website’s unique visitors and hits have increased by at least 20% each month since being published. • Use multi-platform digital marketing to assist referred industry partners in consumer-centric engagement resulting in joint lead acquisition.• Increase loan processing efficiency by streamlining software and customer data collection practices.• Devise marketing strategies and collateral; Guide public and client relations efforts and direct online video testimonials. • Manage a database for reaching eligible consumers through government programs; Compose press releases & newsletters.

• Marketed community through presentations, performed market analysis and surpassed budgeted census goals.• Developed creative marketing plans to obtain prospects and promote the community while staying under budget.• Executed lead advancing and philanthropic events including cross-community planning for Health Expo with over 125 exhibitors and 10,000+ attendees.• Managed marketing budget and coordinated social media marketing and multi-platform digital messaging efforts.

• Responsible for B2B networking and B2C prospecting; Wrote press releases and created marketing collateral.• Implemented marketing strategies using web analytics; Identified target business IT infrastructures to leverage new partnership assets in support of sales growth initiatives.

• Responsible for creation and execution of on-air, on-premise and online contesting and wrote promotional copy.• Worked with professional sports teams and municipalities on event promotions including Red Wings Championship parade & rally with 1M+ attendees. Facilitated guerilla marketing campaign gaining media exposure and supervised staff of 20+.• Incorporated new digital media technologies and increased marketing ROI; Created multi-tiered marketing plans.

I was responsible for the overall administration of the Promotions Department. I developed and implemented marketing strategies and managed the annual budget. I also aided in website integration and both devised and carried out sales promotions.• Performed key demographic research and polling to formulate strategic marketing plans; Managed annual budgets of over $500,000 and supervised promotions staff of 10+.• Collaborated cross-functionally with sales and programming departments on trade proposals to increase ROI.• Wrote press releases and on-air station commercials; Managed press and public relations engagements.• Responsible for securing new corporate sponsors and creating database for reaching target listener segments using both online and offline media.• Managed multi-media marketing including annual $25,000+ viral outdoor billboard campaigns.• Improved web creative content and instituted new software applications; Managed talent event booking and invoicing.

• Facilitate regional consumer outreach and grass roots campaign for Togo’s Sandwiches in the Metro Detroit market.• Achieved customer recognition and generated brand awareness increasing the local franchisee’s revenue by over 67%.