🔹 Worked with engineering leads to implement Algolia, an AI-based tool, to enhance the search experience and automate the generation of product descriptions for over 60,000 products🔹 Executed successful cutover, which included extensive internal engineering team work, from legacy ERP to Business Center ERP for logistics, sales, purchasing, finance, warehouse, and fulfillment operations, through iterative function launches, de-risking their existing platform which was no longer being supported🔹 Created and managed all initiatives that the technology team was implementing including an ERP project, Ecommerce software launch, ios App for streamlined warehouse operations, and 8 other projects🔹 Successfully launched software development projects within expected timelines in an Agile environment, effectively managing a team of 14 developers, 2 designers, a digital marketing agency, as well as internal stakeholders in revenue management, finance, sales, and warehouse operations🔹 Created a steering committee with CEO, CTO, CFO, and Director of Product which ultimately led to consensus on launch timing and scope, in an efficient forum leveraged steering committees for leadership to steer key decisions to move working teams forwardled and managed all working teams and vendors for projects, focusing on critical RAID items, de-risking projects through action items and key decisions that move project work forward🔹 Designed and updated all board deck materials as well as created and submitted 2025 technology team service and infrastructure budget to board for approval🔹 Prepared launch and cutover checklist for all product launches and digital transformation projects, resulting in full visibility to all critical technical and business activities, resulting in a prepared team and successful product launches🔹 Led company in hypercare tasks and priorities to ensure effective project closure and operationalizing both product support and strategic product roadmaps

🔹 Orchestrated the recruitment process (sourcing, interviewing, hiring, managing) leading to the successful hiring of a highly qualified Chief Marketing Officer🔹 Advise on all technology-related issues and spend, such as analytics tools, e-commerce platforms, POS systems, and vendor integrations🔹 Reduced marketing spend by $4k per month, resulting in increased revenue and available cash for the business, and removing unnecessary vendor integrations🔹 Created 2024 and 2025 marketing budget, ensuring sustainable spend based on 2023 and 2024 revenue and 2025 strategic objectives🔹 Optimized CMO performance by creating clear goals and expectations, focusing on building a strong working relationship to ensure our business goals are met

Cogni-Fusion is building an open-source MarTech web app that generates product-specific, strategic content for Social Media Managers, utilizing Next.js, Tailwind CSS, language learning models, and MongoDB.🔹 Led Customer Discovery initiatives, successfully completed more than 60 interviews to understand customer pain points and needs, resulting in development of a product that addresses market gaps🔹 Developed and executed a product strategy aligned with business and financial strategy🔹 Identified new target segments by conducting customer surveys and competitor analysis🔹Worked with marketing leadership and advisors to develop and execute a product marketing strategy including landing pages, optimized SEO, and social media strategy🔹 Collaborated with machine learning engineers to support RAG testing; streamlined processes, facilitated knowledge sharing, and provided strategic guidance, contributing to smooth test execution and improved quality of product features🔹 Built and integrated Mongo DB with Node.js backend🔹 Implemented Vercel to streamline CI/CD Pipeline and reduce bugs

🔹 I led a successful digital rebranding strategy for the ICONIQ-backed high-end hoteling and leasing company, standing up a booking marketplace and once MVP was launched, scaling it. In this case, scaling meant faster onboarding of new properties, reducing ad spend by driving targeted traffic to key landing pages, and repositioning the product based on user research and market drivers, increasing conversion by 2.5x. In addition, I also leveraged relationships with vendors, conducted market and user research, and performed A/B testing to drive the product vision and strategy, as well as at the feature level. During my time there, I also was a major stakeholder in a platform transition, bringing our product to an internally-managed platform from a vendor-managed platform

🔹 In my role as a Program Manager for the North America 2023 hybrid mid-size transmission R&D program, I was responsible primarily for cost-planning, ensuring $38 reduction per assembly, using Plan for Every Part and Toyota Business System methodologies. I created and presented entire supply chain workflow of every part to show costs at every node. Additionally, I planned and executed several benchmarking events with suppliers and engineers to generate design ideas, ensuring constant movement toward cost competitiveness.

🔹 In my role as a Product Manager, I designed and managed payment solutions for internal stakeholders, advised on current features and the timing of features in the roadmap, prioritized use cases, managed backlog, and was also responsible for advising legal and leadership on tokenization standards.

🔹I transitioned from an onsite role with Airbnb to a remote Product Operations role in order to maintain a more flexible life. From there, I traveled frequently to deploy new pilots at our vendor sites and internally at our new offices in San Francisco, Portland and Dublin.

I started working at Airbnb after they received their Series A funding. They hired me to grow and engage with their Chicago market, increasing inventory on their site and driving user sign-ups through brand awareness, events, and community engagement. A few notable achievements: 🔹 Gathered and prioritized user feedback, boosted brand awareness and built relationships with users through community initiatives and webinars🔹 Increased available inventory in Chicago by 900% through conversion of 3,500 active hosts🔹 Generated hundreds of new user sign-ups through securing and marketing brand partnership with 2012 Chicago Marathon