With extensive experience on both the brand and consulting sides, I am a dynamic executive leader with a proven ability to drive growth and elevate customer engagement through cutting-edge membership, loyalty, and digital transformation strategies across various industries. My career has been distinguished by successfully leading complex projects, building high-performing teams, and delivering measurable results for globally recognized brands.At Harley-Davidson, I revitalized the legacy H.O.G. membership program, transitioning it into a multi-tiered, points-based system that doubled membership to 1 million in just one year while increasing app engagement by 80%. Similarly, at the NBA, I led the launch of "NBA ID," engaging 21 million members across multiple platforms and improving overall member satisfaction.My Specialties: * Membership & Loyalty Program Development* Digital Transformation & Strategy* Customer Relationship Management (CRM)* Strategic Planning & Execution* Cross-Functional Team Leadership* Data-Driven Decision Making* Global Marketing & Customer Engagement* Project & Budget Management* Agile Methodologies & Product Development* Performance Analytics & Insight GenerationMy expertise lies in managing complexity, leading cross-functional teams, and executing data-driven strategies that drive tangible business impact. I am passionate about fostering meaningful connections between brands and their customers, cultivating loyalty, and driving long-term success.