For close to 20 years, I've worked at the intersection of technology, business, and culture as a c-level strategy consultant. Over that time, I've watched the meaning of work - and the value that people derive from it - change as they've transitioned into leadership roles, or into the second half of life.These transitions can be challenging - I know from brutal experience. And when approached with an a sense of wonder and vulnerability, they can also be profoundly rewarding, leading to greater connection to self and others, empowered leadership, and a life of greater ease and enjoyment.I support leaders through these sorts of transitions, helping them reconnect with purpose and joy, illuminate resistance, and resolve limiting beliefs, all so that they can unfold in to life.

Wisely AI is the leading authority on navigating the artificial intelligence revolution in business. We help organisations navigate the transformation of workflows enabled by new AI tools.

Independent design research and strategy consultancy---Sometimes it’s hard to see beyond the studio walls, beyond the factory gates. A lack of time and head space means you easily become disconnected from stuff that’s going on in the outside world.But history is littered with great brands that missed major shifts in technology and culture and lost the connection to their customers. Sony, Kodak, and IBM. Lancia, Pontiac, and Saab.So when the pressure’s on, you need a tour guide to this transformation, an interpreter to help you make sense of it all, a creative collaborator to help you take advantage of it.Most of all, you need someone who won’t bullshit you, or sell you something you don’t need.That’s me. I’m the automobility anthropologist.For over 15 years, I’ve bridged the worlds of automotive design, research, strategy, and storytelling. I get how you work and why. I understand what keeps you up at night and how tough your job can be. And I’m here to help you succeed.Past clients include: Jaguar Land Rover, BMW Group, Geely Group, Lynk & Co, Toyota,Volvo Cars, Academy Xi, Tobias, Macquarie Bank

Looking Out is a newsletter and podcast that connects the dots across the automotive industry, mobility, design and culture.Podcast: https://www.podcast.lookingout.ioNewsletter: https://automobility.substack.comJoe Simpson and Drew Smith have spent over 20 years wandering in the wilds of design research and strategy.Joe’s been focused on the automotive industry, but comes from an architecture and urban design background.Drew’s been focused on almost everything but the automotive industry, but is a trained automotive designer.Between us, we’ve got an insatiable curiosity about the points at which the worlds of the automotive industry, mobility, design practice and small-c culture intersect.Rather than keeping those conversations locked in our iMessage feed, we thought we’d record them, and share them with whoever else is interested.That’s why we created Looking Out.

Providing the inside line on how the automotive industry is preparing for the creation of The Next Billion Cars.

A monthly, free-to-attend lecture series.Building on the success of founding and hosting CreativeMornings/London, Risi.ng launched Rising Minds at Shoreditch House in London and, most recently, at Soho House New York.With a focus on the intersection of technology, business and design, Rising Minds is a platform for the creative stars of London, both rising and risen, to share their experiences with like-minded entrepreneurs.

Key clients included Astra Zeneca, Jaguar Land Rover, Novo Nordisk, Heineken, Lloyds Banking Group.

I've sat on the PhD examination panel as an expert in service design and mobility-as-a-service.I have also deliverd lectures and tutorials to students of the MA Vehicle Design programme, introducing various approaches to research and innovation.

As a senior member of the Human Centred Design team I was responsible for defining human-centred approaches to research and strategy for future vehicle programmes.Key projects included:Enabling the assessment and benchmarking of digital and physical user experience through the design and validation of a holistic user experience assessment frameworkCreating a future vision of Lynk & Co’s driver user experience expressed through video, spoken narrative and three-dimensional prototypesDeveloping a strategy for the inclusion of voice assistants in future Lynk & Co vehicles, built on in-depth consumer research, an assessment of the organisations technical capabilities, and co-creation with designersEstablishing a forecasting database that enabled key emerging mindsets, behaviours, products and services to be tracked

To refocus the bank on better servicing the needs of its customers, I was responsible for the oversight and application of the service design methodology to the delivery of a $600 million + technology transformation programme.I also established an Employee Experience work stream, which used human-centred research and design approaches to assess the impact of transformation on front- and back-office employees and design appropriate interventions.I also worked within a team that developed the bank’s customer-centred transformation strategy and coached senior executives and their teams in its application. This included the co-creation of the design and development methodology and advising on the capabilities and culture required for successful outcomes.

EY-Seren is an International Design Consultancy. We help clients achieve digital business transformation through a customer-centred approach to design.While at Seren, I have collaborated with the Development Director to evolve Seren's market positioning and develop our insight and innovation practice. One outcome of this work has been the establishment of a collaborative partnership with Visa Europe, to create their first-ever innovation hub, the Visa Europe Collab.Through our offices in Shoreditch, London and Tel Aviv, I have provided leadership in the creation of the Visa Europe Collab innovation framework and the application of human-centred research, design and innovation methodologies. I have also assisted in the sourcing and fit-out of facilities, the selection of productivity technology and services and the development of community outreach initiatives.

I am an Innovation Partner at Visa Europe Collab, an innovation hub that brings together an international community of partners and innovators to forge the ideas, technologies and services that will transform citizens’ future interactions with payments.I lead the application of human-centred innovation, research and design practices within the Visa Europe Collab team, and mentor the start-ups and partners we work with in these areas.I also lead our relationship with the Big Innovation Centre, where we are engaged in the Lab of Labs and Big Innovation Map programmes, and with Terralab Ventures, with whom we are running the Create accelerator programme in Tel Aviv.

As lead design strategist, I was tasked with ensuring clients' user experience research and design programmes were aligned with their corporate objectives.Projects included:- defining customer experience principles and capability development strategy for a global health insurer- developing a customer experience strategy for a train operating company to increase passenger numbers on their airport routes- creating 4, ready-to-build marquee apps to support the launch of a hardware manufacturer's new mobile platform

CreativeMornings is a monthly breakfast lecture series for creative types. Each event is free of charge and includes a 20 minute talk, question and answer session and, crucially, coffee.Speakers hosted in London to date include Michael Johnson, founder of Johnson Banks, Sandy Suffield, creative director and author of Things&People, Chris Bangle, former design director of BMW Group and David Mccandless, author of Information is Beautiful.

I lead the development of a range of Identification & Verification interaction principles and exploratory concepts for a global retail bank. Key recommendations have now been implemented.

Project lead and senior research analyst specialising in the development of brand, product and communication strategies using people-centred methodologies. Sectors served include pharmaceutical, financial and telecoms.Projects I lead included:- creating the go-to bank of the future for a global retail bank- helping a pharmaceutical company develop revenue streams beyond pills and patents - identifying locations for an eco-conscious luxury hotel brand in London- developing user experience personas for a european telecoms provider, built on ethnographic research

Freelance journalist delivering critical appraisals of automotive industry trends at product/concept-specific and strategic levels. Contributions have also included reviews of key design industry events.

Maintained and developed the Car Menu perceived quality and design benchmarking database. Contributed to projects for Kia, Toyota and Lexus that encompassed product strategy, down-road graphic identity development and the benchmarking of automotive HMI approaches.