Drew Piland Email & Phone Number

San Jose, California, Us

My responsibility lies within our Platform team, where I began by overseeing the following capabilities: Continuous Delivery / Release Orchestration (CD/RO) and Value Stream Management. Since then, I have added Feature Management and our new cloud-native DevSecOps platform to my list of responsibilities. For each of these, my focus is on the following: - Advocating for the customer through continuous feedback to product to enhance solutions - Defining key positioning to inform demand-generation activities- Researching competitors and market trends to remain relevant- Enabling our internal sales team on how to position our differentiation to close deals.- Partnering with field marketing for local events and trade shows- Managing internal Confluence (intranet) for the PMM org to provide easy-to-find materials- Presenting at external events to further grow the CloudBees brand- Writing content (blogs, ebooks, and landing pages) to boost SEO awareness

Morrisville, Nc, Us

Lenovo is a $60 B solution provider spanning hardware, software and services. In recent years, we have built on our reputation as the world's #1 PC manufacturer to drive a Services Transformation through software and services, and in 2021 this resulted in the formation of a new business unit, Solutions & Services Group (SSG), where my role is positioned. I oversaw NA Software Marketing efforts focused on engaging, enabling, and educating a variety of internal, external, and partner audiences to recognize the full value of Lenovo. Key achievements:• Launched Software Solutions pages on Lenovo Partner Hub, enabling channel partners to understand our portfolio and access key resources immediately. • Created a streamlined playbook spanning all software titles. This included key groupings, prioritization, contacts, support processes, and assets.

Morrisville, Nc, Us

Lenovo is a full solution provider for our customers spanning hardware, software, support, and services. As a Certified Gold Microsoft Cloud Solution Provider (CSP), we can offer our partners and customers a flexible cloud deployment model for their Microsoft 365 Office apps and services. Lenovo handles the Microsoft 365 software licensing while also providing value-added services and support to ensure our customers can get work done securely, wherever they are.I managed all North America Marketing and Sales Enablement for our Microsoft 365 CSP offering. Key responsibilities include:- Developing demand generation marketing campaigns targeting driving direct sales- Recruitment of channel partners to act as CSP resellers through Lenovo- Enablement of internal stakeholders to ensure understanding through training and collateral

Armonk, New York, Ny, Us

GTS Infrastructure Services: IBM Services for Managed Applications• Spearheaded global go-to-market strategy for Edge Delivery Services- an offering powered by Akamai- which generated $80M+ in annual revenues and $100M+ in 2019 signings• Streamlined education materials into a series of learning activities tied to real use cases equipping global sellers with the knowledge, tools, and support needed to identify leads and qualify opportunities • Justified technical integration of a joint IBM/Akamai offering successfully for the first time in a 20-year partnership to enhance enterprise access security posture; operationalized feature during COVID-19. The effort was highlighted by presenting the Think 2020 Virtual Event.• Delivered sales training and customer demos focused on transitioning customers to a unified portal experience• Led GTM for internal wiki design, enablement session prep, and constantly seeking new tools to drive efficiency for the Product Managers and deliver seamless answers to our key stakeholders.• Identified centralized content repository and trained AI chatbot to address seller questions quickly

Raleigh, North Carolina, Us

Led multi-disciplinary teams of graduate students and faculty teams conducting qualitative and quantitative research for insight and innovation generation in collaboration with Fortune 500 companies. Methodologies consisted of in-depth interviews, ethnography, design research, survey design, and analysis. Projects included:Burt's Bees (Co-Project Manager, January- May 2018)- Leveraged prior team's customer research to develop six unique marketing videos. Conducted ethnographic design research to determine video efficacy based on the client's key testing goals.Cotton Incorporated (Project Manager, August- December 2017):- Led 5-person multidisciplinary team analyzing consumer's perception of natural fibers. Established a relationship with our partner organization and academic faculty advisor to ensure the team was aligned and staying on schedule. The methodology consisted of in-depth qualitative interviews, survey design, and quantitative analysis through part-worth conjoint analysis and Multiple Mediation. Presented insights into the Marketing leadership team. Bayer Crop Science (Market Research Consultant, January- May 2017)- Conducted analysis of the future of golf through in-depth market research interviews/ethnography at an industry trade show as well as modified Zaltman metaphor elicitation technique (ZMET). Crafted business case with strategic solution and presented to CMO/leaders.

Fort Lauderdale, Fl, Us

Citrix Systems, Inc. is an American multinational software company that provides server, application and desktop virtualization, networking, software as a service, and cloud computing technologies. Highlights from my summer internship include: • Analyzed customer journey from acquisition to churn through analysis of quantifying unstructured data into winning acquisition features for new product SKU. Combined findings with Churn Defection survey of 1k previous clients to present actionable insights to the cross-functional senior leadership team.• Assessed German SMB market expansion opportunity; identified top sectors and competitive presence.• Certified in Making Data-Driven Decisions class, where I learned the metrics a SaaS organization is evaluated on and how to work cross-functionally to ensure churn is as low as possible.

Laval, Québec, Ca

Circle K is a subsidiary of Couche-Tard, who operates over 15,000 global convenience stores. During my role, I achieved the following: • Managed $34 million annual Tobacco category, excluding cigarettes, for 470 convenience stores.• Outperformed our competitive market by growing units sold 11.9% YOY versus 8.9% growth for the competitive market.•Developed Cigar Planograms utilizing Nielsen industry trends whose new assortment led to a 16.4% YOY growth.• Implemented a new market pricing strategy for smokeless multi-cans; resulted in 16.4% YOY unit growth in first two months with aid of new in-store POP signage.

Cary, Nc, Us

Kangaroo Express, a subsidiary of The Pantry Inc, operated over 1,500 convenience store locations across the southeastern United States. In March 2015, it was acquired by Alimentation Couche-Tard (Circle K).• Managed content for SMS, email, social media, and mobile app marketing campaigns; reinvigorated social media strategy focused on PPC ads leading to 68% Facebook and 175% Twitter growth.• Oversaw corporate CMS platform by collaborating cross-functionally to develop content for strategic initiatives; leveraged Google Analytics in the redesign of corporate website to maximize UX by focusing on top CTAs• Presented on brand development and customer loyalty during the National Association of Convenience Stores (NACS) National Convention in Las Vegas; recognized as second most engaging speaker out of ten• Ensured brand consistency online; negotiated a contract with an agency focused on search engine optimization and website management and yield 10x first-page position within 6-months• Partnered with top CPG brands to develop exclusive and mutually beneficial social media and mobile app programs geared towards the millennial audience; managed exclusive mobile app loyalty program, which reduced in-store signage costs while driving increased participation from PY.• Collaborated with Promotions Manager and collegiate/professional sports partners to create partnerships and promotions that resonated with their specific audiences; oversaw the creation of marketing messages and tailor content to a variety of platforms. • Subject of Case Study conducted by OfferPop on digital strategy for ROO Cup promotion.

Cary, Nc, Us

The role was obtained through promotion. Within 4 months, our Digital Marketing Manager left the company and I assumed his roles in addition to existing responsibilities. Key highlights include: • Coordinated internal 90-day launch of the company’s first mobile app resulting in 85K downloads, opening new revenue stream to Marketing by partnering with vendors to deliver personalized offerings• Evaluated existing agency spends to identify areas of success and opportunities for improvement; streamlined relationships and replaced non-performing partnerships saving $455K in FY 2014 while growing our online brand followers 15.6%.• Executed all digital assets for the summer promotion ROO Cup, The Pantry’s largest promotion annually; achieved 26,700 sign-ups in a three-week span, a 13% increase YoY, while saving the company $26,000 in developmental costs from the previous year.• Achieved social media growth of 127% for Facebook and 156% for Twitter through PR partnership

Cary, Nc, Us

The internship was my first professional experience in Marketing and led to a full-time position. Key highlights include:• Monitored social media and other company websites. • Configured iPad’s with DropBox to manage outward communication for Salute Our Troops Tour, which raised $3.17 million over a span of ten weeks. • Executed local store marketing events for Roo Cup and Salute Our Troops campaigns, both from a planning perspective as well as on the ground assistance in ensuring these programs went as planned.

Bloomington, Illinois, Us

• Determined and executed organic tactics to improve local agency's search engine optimization (SEO) and monitored progress through Google Analytics.• Successfully transferred customer data spanning 25 years to new CRM system.• Answered the company’s phone calls to assist clients and team members.• Received 100% customer satisfaction over the course of four summers.

Master Of Business Administration (Mba), Marketing And Innovation Management, Decision Analytics Certificate

Bachelor Of Science (Bs), Business Administration- Marketing And Mis