Award-winning Director, Storyteller, and Global Brand Builder, transplanted from the great nation of New Jersey and now proudly wreaking havoc in Southern California. I specialize in developing consumer product brands with a heavy emphasis on direct-to-consumer distribution. I've spent most of my career cultivating and growing health and wellness brands, as well as skincare, personal care, and men's grooming brands. My lifelong passion for storytelling and embracing the human experience is the backbone of the brands I build and how I build them. And I'm pretty f**cking passionate about tattoos, beards & balls.