As a business leader, watching your business go through a never-ending cycle of feast and famine is endlessly frustrating. Either you're stuck on the hamster wheel running a million miles an hour or staring at the clock, praying the phone will ring at least once today and not be about your car's extended warranty.They'll tell you that's just the ebbs and flows of business, but when you look around, it sure doesn't seem like anyone else is getting tossed around like an inflatable dingy in the northern seas. The feast-and-famine cycle of all businesses is caused by one immutable truth: Your business has an empathy gap.Think of your empathy gap like this: When you ( or whoever) first started your business, those first clients were your whole world. The entire organization would consistently go above and beyond to ensure those customers' experiences were perfect. Soon, word spread, and business started to boom. Your team couldn't spend nearly as much time with this new batch of clients as they did with the first ones, so you implemented new systems to help manage the increased workload and promised that help was on the way (as soon as you could afford to do so). But the help you promised never arrives, and soon, morale starts to slip. A team member quits, then a few more, and that's when your clients start noticing. Emails get missed, concerns go unaddressed, and doing business with you becomes increasingly complicated and annoying. Clients start leaving, and before you know it, you're praying for the phone to ring. You have just enough clients to keep the lights on, so you tell your team to treat them like gold. Now motivated by fear for their jobs, your team doubles its efforts to ensure everything is perfect for your clients. And the cycle starts all over again, exhausting your staff, increasing your churn (both in staff and clients), and stalling your growth.So what's the way out?You need to stop looking at the numbers (just for a minute) and start thinking about the people—the people you serve and the people who serve them. What makes both of those groups happy, healthy, and successful? What do they fear, hate, and avoid? "Do unto others as you would have them do unto you."Overcoming the empathy gap isn't complicated. It simply requires a humanistic approach to growth. I've helped hundreds of business leaders build sustainable growth in their businesses and escape this vicious cycle once and for all. Book a call with me today, and let's get your business back on track.
Listed skills include Video Production, Video, Post Production, Film, and 46 others.
