Drew Robertson Email and Phone Number

Director of the Atlantic Area Marketing Program, including serving as the guiding influence to the Atlantic Marketing Council and the Regional Directors of 9 major offices across four Atlantic Provinces. Responsible for conception and execution of the Atlantic Area Marketing plan as well as influencing the marketing plans of other areas across the country. Collaborating closely with the Area Vice-President on strategy and direction for Atlantic Canada through partnered coaching of the Region Management teams and Consultant force.Special Achievements:- Created the foundation of the Atlantic Marketing Council system, including the founding principles found in the "AMC Commitment"- Grew the business building opportunities in Atlantic Canada from 4,500 opportunities for business growth to over 30,000 annually by introducing and managing over 30 different programs and initiatives- Increased Consultant participation numbers to the highest levels in the country at over 94%- Created and managed over 350 events including the "Investors Group Comedy Tour", winner of a 2005 Canadian Marketing Silver Award and other speaker and performance tours- Creator and author of the "101 Marketing Tips for Consultants" resource book- Created and developed "The Consultants Guide to Event Marketing", a step-by-step process for maximizing results- Currently guiding and developing the Marketing Training Platform, a series of modules designed to improve productivity

Manager of the Marketing Department, answering directly to the company President. Responsible for the creation and execution of promotional strategies for Greco Restaurants, a franchise system with over 100 outlets. Duties included team leadership, market research and analysis, corporate branding, advertising creative, print coordination, media buying, public relations, corporate event planning and budget control. Created business growth strategies and presented those strategies to a council of franchisees, representing over 80 different independent business owners.Special Achievements:- Directed the company to record growth in sales and profitability during my tenure, with a focus on market share as well as finances- Won 6 national marketing awards from the Canadian Franchise Association, competing as an in-house agency against industry giants with national agencies and much larger resources

Manager of the Advertising Department, answering directly to the company President. Responsible for the creation and execution of promotional campaigns for Charm Diamond Centres and Crescent Gold & Diamonds, a pair of privately owned retail jewellery chains based in Atlantic Canada with expanded locations into the rest of Canada. Duties included market research and analysis, corporate branding, advertising creative, print coordination, media buying, public relations, corporate event planning and budget control.Special Achievements:- Guided the company to exceptional growth from 32 locations in 1990 to 48 locations in 1998- Retail Sales and Productivity increased to record levels from 28 million dollars annually to over 55 million dollars including an average increase per location of 31.4% to accompany the physical growth- Created and executed the annual sales award and incentive system for the company's commission-driven sales force