Senior Manager Of Creative Services
Exton, Pa, Us
Management, prioritization, oversight, and execution of visual solution projects for a variety of marketing initiatives in support of SaaS product lines and a digital B2B footprint.Accomplishments include:• Design, development, and implementation of a custom built project management tool used to align priorities, track investment, create set-back schedules, increase efficiencies, and report analytics to departmental leadership.• Oversight of in-house creative talent acquisition, playing an integral role in retention and career growth.• Realignment of corporate email strategy, resulting in a 20% reduction in bounce rate, and a click rate increase of more than 15%.• Front-end design, content management, maintenance, and enhancement of North American corporate websites.• Evolution and modernization of event branding for the corporate annual user conference. Marketing initiative mediums include:• Email marketing, customer journeys, launch kits, product slicks, datasheets, whitepapers, case studies, video messaging, sales battlecards, executive thought leadership campaigns, social media, webcasts, and podcasts.Services include:• Consultation to, and collaboration with senior leadership on design strategy, direction, and processes.• Management of creative investment from direct reports, agencies, and 3rd party contributors in support of corporate and cross-departmental needs.• Establishment and execution of visual aesthetic for corporate email messaging, social media presence, annual user conference, and physical/virtual events participation.• Development and oversight of corporate brand presence across all external marketing channels, as well as internal company resources with special attention to the cultivation of, and adherence to consistency.• Development and oversight of product and platform branding, promotional campaigns, C-suite / sales rep presentations, and their corresponding digital presence within North American websites.