Drew Schmitz Email and Phone Number

Responsible for leading short and long term projects directed at solving Snap’s most pressing challenges that require significant cross functional alignment and support (select projects include AR Advertising GTM Strategy, Snap B2B Marketing Strategy, Standardized Product Launch GTM Flow)

Specializations in Strategy and Entertainment, Media, & Technology

Growth Strategy for Merger of Major Telco and Media Companies• Developed pre-merger growth strategies for a telecommunications company during its acquisition of a mass media and entertainment conglomerate; evaluated opportunities to leverage customer data to enhance content creation and distribution• Managed design of cloud-based data sharing ecosystem to advance content and advertising strategies, organizing and co-leading workshops with data scientists, media content planners, and executivesCorporate Strategy Review / Redesign for Multi-Billion Dollar Consumer Products Company• Led qualitative / quantitative assessment of over 20 brands from a financial and strategic perspective, resulting in recommendation to divest specific non-core brands in order to reduce leverage; analysis was presented to Board of Directors and announced in quarterly earnings call to investors• Conducted competitive benchmarking exercise of historical financial performance and competitor strategies to provide color on historical financial failures and pinpoint key strategic competitors; developed materials presented to CEO and Board of Directors and managed two offshore resourcesDigital Marketing Strategy / Transformation for Multi-Billion Dollar Automotive Company• Built future state vision, strategy, and corresponding operating model for marketing analytics organization to enable efficient, hyper-personalized customer interactions • Created materials for and presented during experiential workshop for SVP-level clients to summarize findings and recommendations

Trade Terms Strategy Redesign for Iconic Footwear and Apparel Brand• Owned advanced data analytics and profitability modeling to generate an improved discounting strategy and maximize ROI with strategic customers; effectively reallocated ~$50M in annual trade (retailer discount) spend across retailers• Conducted data modeling across SQL, Tableau, and Excel to rationalize millions of rows of transaction data into a flexible model to generate insights, informing our recommendations• Communicated insights and recommendations to CEO, CFO, and CSO and fielded financial and data questionsDue Diligence for Cloud / AWS Services Provider Acquired by Deloitte in 2017• Led analyses of the target company’s talent, services, business model, and contract structure to advise leadership on a go / no go decision for the acquisition; this purchase helped launch Deloitte’s cloud consulting practice• Conducted meetings with CEO and COO of target company to gain additional detail relevant to the deal decision• Developed model for acquisition, reflecting 5-year projections of target company’s earnings on Deloitte platform

• Managed project analyzing the accuracy of capital values generated by a loan pricing tool used by over 600 employees and developed recommendations for its improvement• Led production, analysis, and reporting of monthly capital results for $14B of exposure in the DFS line of business

• Analyzed and quantified the impact of field sales managers leaving their positions and pitched findings to the general managers of all the portfolios in the Diversified Client Group and the leaders of the Sales Force Effectiveness team• Managed communications between GE and over 200 Dillard’s stores, sending daily updates and reports as well as handling all store questions and issues• Evaluated individual stores’ credit card selling techniques and advised Dillard’s associates and managers while shadowing three members of the field sales team in Little Rock, Phoenix, and St. Louis• Experienced the IPO of the retail finance division as it spun off into Synchrony Financial

•Interacted with customers on a daily basis in order to provide the most satisfactory experience •Facilitated Nike’s daily activities, gaining experience in shipping and receiving, apparel, and footwear