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Drew Shackleton Email & Phone Number
Director, Commercial and Value Optimization
at
Sony Interactive Entertainment
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Director, Commercial and Value Optimization
Location
Los Angeles, California, United States
Who is Drew Shackleton? Overview
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Quick answer
Drew Shackleton is listed as Director, Commercial and Value Optimization at Sony Interactive Entertainment, based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Drew Shackleton.
Drew Shackleton previously worked as Senior Director, Corporate Strategy at Paramount and Director, Corporate Strategy at Paramount. Drew Shackleton holds Master Of Business Administration (Mba), Marketing & Operations Management, Entrepreneurial Management from The Wharton School.
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Email format at Sony Interactive Entertainment
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Sony Interactive Entertainment
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Profile bio
About Drew Shackleton
Results-oriented media & entertainment leader with 15 years of experience in strategy, analytics, and finance at leading organizations - Disney, Sony, Paramount Global, and Deloitte. Specialize in content strategy, with expertise in windowing, exploitation trade-offs, content valuation, streaming revenue attribution, greenlight/ultimates modeling, and predictive analytics of content performance. Proven ability in strategic planning and cross-functional team leadership, adept at navigating rapidly evolving market dynamics and employing innovative problem-solving to tackle complex challenges.Adjunct professor at USC Annenberg teaching graduate-level data communications in media.
Current workplace
Drew Shackleton's current company
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13 roles
Drew Shackleton work experience
A career timeline built from the work history available for this profile.
Senior Director, Corporate Strategy
Current
Jun 2022 - Present
Director, Corporate Strategy
- Support senior leadership on content windowing decisions and distribution guidelines
- Mobilize brand, streaming, and licensing executives to help steer the company toward value-maximizing streaming exploitation decisions, informed by descriptive and predictive analytics
- Manage valuation of all television content exploited on Paramount+ through performance and economic modeling
- Partner with corporate data science team to develop and deploy predictive models utilized for exploitation decisions across the company
May 2021 - Jun 2022
Adjunct Lecturer
CurrentTeach the graduate course CMGT 564: Methodological Fundamentals of Big Data in Communication, exploring the fundamentals of data analytics in media & entertainment and data story-telling
Jan 2022 - Present
Advisor
CurrentAdvise co-founders of generative AI direct-to-consumer wall art startup; developed financial optimization and pricing models
Mar 2023 - Present
Advisor
CurrentAdvise venture-backed content production startup innovating in the live entertainment and interactive media space, through long-range forecasting and scenario planning for multiple business lines
Feb 2020 - Present
Director, Strategic Analysis & Commercial Partnerships
Mar 2021 - May 2021
Senior Manager, Strategy & Innovation
- Advised senior management and sales teams on emerging media for IP exploitation – including live streaming, VR, short form, and automotive
- Stood up audience analytics function for US TV distribution to implement data science capabilities across licensing, marketing, and ad sales functions
- Led pricing strategy for studio's new B2B streaming ventures
Dec 2017 - Mar 2021
Senior Consultant Strategy Operations
Supported Fortune 500 media and tech clients on market entry and data strategy initiatives; projects and responsibilities included PMO, business plan development, pricing and distribution strategy, competitive benchmarking, and consumer research
Oct 2016 - Dec 2017
Strategy & Operations Summer Associate
Jun 2015 - Aug 2015
Senior Analyst, Strategy And Planning At Abc Family
Assisted network executives with programming decisions, including original series greenlighting, content acquisitions, and scheduling
Sep 2013 - Jul 2014
Senior Financial Analyst
Managed ultimates models and production amort schedules for cable networks content
Apr 2012 - Sep 2013
Audit Senior
Sep 2009 - Apr 2012
2 education records
Drew Shackleton education
Master Of Business Administration (Mba), Marketing & Operations Management, Entrepreneurial Management
The Wharton School
Ba, Business Economics
Ucla
FAQ
Frequently asked questions about Drew Shackleton
Quick answers generated from the profile data available on this page.
What company does Drew Shackleton work for?
Drew Shackleton works for Sony Interactive Entertainment.
What is Drew Shackleton's role at Sony Interactive Entertainment?
Drew Shackleton is listed as Director, Commercial and Value Optimization at Sony Interactive Entertainment.
Where is Drew Shackleton based?
Drew Shackleton is based in Los Angeles, California, United States while working with Sony Interactive Entertainment.
What companies has Drew Shackleton worked for?
Drew Shackleton has worked for Sony Interactive Entertainment, Paramount, Usc Annenberg School For Communication And Journalism, Raraity, and Spirit Bomb.
How can I contact Drew Shackleton?
You can use AeroLeads to view verified contact signals for Drew Shackleton at Sony Interactive Entertainment, including work email, phone, and LinkedIn data when available.
What schools did Drew Shackleton attend?
Drew Shackleton holds Master Of Business Administration (Mba), Marketing & Operations Management, Entrepreneurial Management from The Wharton School.
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