Drew Shackleton Email and Phone Number
Results-oriented media & entertainment leader with 15 years of experience in strategy, analytics, and finance at leading organizations - Disney, Sony, Paramount Global, and Deloitte. Specialize in content strategy, with expertise in windowing, exploitation trade-offs, content valuation, streaming revenue attribution, greenlight/ultimates modeling, and predictive analytics of content performance. Proven ability in strategic planning and cross-functional team leadership, adept at navigating rapidly evolving market dynamics and employing innovative problem-solving to tackle complex challenges.Adjunct professor at USC Annenberg teaching graduate-level data communications in media.
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Director, Commercial And Value OptimizationSony Interactive EntertainmentLos Angeles, Ca, Us
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Senior Director, Corporate StrategyParamount Jun 2022 - PresentNew York, Us -
Director, Corporate StrategyParamount May 2021 - Jun 2022New York, Us• Support senior leadership on content windowing decisions and distribution guidelines• Mobilize brand, streaming, and licensing executives to help steer the company toward value-maximizing streaming exploitation decisions, informed by descriptive and predictive analytics• Manage valuation of all television content exploited on Paramount+ through performance and economic modeling• Partner with corporate data science team to develop and deploy predictive models utilized for exploitation decisions across the company
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Adjunct LecturerUsc Annenberg School For Communication And Journalism Jan 2022 - PresentLos Angeles, Ca, UsTeach the graduate course CMGT 564: Methodological Fundamentals of Big Data in Communication, exploring the fundamentals of data analytics in media & entertainment and data story-telling -
AdvisorRaraity Mar 2023 - PresentAdvise co-founders of generative AI direct-to-consumer wall art startup; developed financial optimization and pricing models -
AdvisorSpirit Bomb Feb 2020 - PresentLos Angeles, Ca, UsAdvise venture-backed content production startup innovating in the live entertainment and interactive media space, through long-range forecasting and scenario planning for multiple business lines -
Director, Strategic Analysis & Commercial PartnershipsSony Pictures Entertainment Mar 2021 - May 2021Culver City, Ca, Us -
Senior Manager, Strategy & InnovationSony Pictures Entertainment Dec 2017 - Mar 2021Culver City, Ca, Us• Advised senior management and sales teams on emerging media for IP exploitation – including live streaming, VR, short form, and automotive• Stood up audience analytics function for US TV distribution to implement data science capabilities across licensing, marketing, and ad sales functions• Led pricing strategy for studio's new B2B streaming ventures
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Senior Consultant Strategy OperationsDeloitte Oct 2016 - Dec 2017Worldwide, OoSupported Fortune 500 media and tech clients on market entry and data strategy initiatives; projects and responsibilities included PMO, business plan development, pricing and distribution strategy, competitive benchmarking, and consumer research -
Strategy & Operations Summer AssociateDeloitte Jun 2015 - Aug 2015Worldwide, Oo
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Senior Analyst, Strategy And Planning At Abc FamilyDisney Abc Television Group Sep 2013 - Jul 2014Burbank, California, UsAssisted network executives with programming decisions, including original series greenlighting, content acquisitions, and scheduling -
Senior Financial AnalystDisney Abc Television Group Apr 2012 - Sep 2013Burbank, California, UsManaged ultimates models and production amort schedules for cable networks content
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Audit SeniorDeloitte & Touche Sep 2009 - Apr 2012Worldwide, Oo
Drew Shackleton Education Details
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The Wharton SchoolEntrepreneurial Management -
UclaBusiness Economics
Frequently Asked Questions about Drew Shackleton
What company does Drew Shackleton work for?
Drew Shackleton works for Sony Interactive Entertainment
What is Drew Shackleton's role at the current company?
Drew Shackleton's current role is Director, Commercial and Value Optimization.
What schools did Drew Shackleton attend?
Drew Shackleton attended The Wharton School, Ucla.
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