Drew Norton Email & Phone Number

Mountain View, California, Us

We identify business risks and opportunities and solve customer problems via data- and ML-driven solutions.

Mountain View, California, Us

Lead team focused on delivering TurboTax’s go-to-market strategy across marketing and product through customer segmentation, strategic planning, and measurement of customer retention / acquisition. Partner with senior leadership, finance, strategy, PMs, marketers, and data science to create new experiences that generate improved customer benefit and business outcomes.

New York, Ny, Us

Led data measurement, reporting, and insight generation for the NFL’s digital media assets across owned & operated properties and social media. Managed team of 10 analysts supporting 10+ stakeholders across key areas of data management, media sales, product development, content programming, marketing, and media strategy. Managed $9M analytics budget & vendor relationships.• Revamped org structure and operating model resulting in a 40% reduction in time spent on reporting,reduced turnover, and enhanced morale while delivering unwavering support to stakeholders.• Led analyses to inform strategic & business development initiatives, including $100M+ in licensing dealswith digital partners and new NFL direct-to-consumer offerings (NFL+).• Designed trusted, cross-platform (TV + digital) measurement and ratings framework for NFL gameviewership that led to landmark deals with Amazon and YouTube.• Evolved personalization capabilities across Game Pass and Fantasy Football through use of DMP (Adobe Audience Manager), driving increased funnel conversion and +10% growth in new subscribers.• Built data governance framework and managed the execution of NFL Digital Media’s first data warehouse, enabling improved report automation, trust, and accuracy

New York, Ny, Us

Managed team of 4 analysts providing analytics support for NFL's Product development and Marketing teams across NFL.com & mobile apps, Fantasy Football, and Game Pass.

New York, Ny, Us

Led analytics strategy of NFL’s cross-platform personalized video experience from 2014-15; architected analytics implementation (across 8 different platforms and 6 development teams), created automated dashboards, ran weekly meetings, and introduced new success metrics to measure performance.

San Diego - Us | Tokyo - Jp, Us

• Managed analytics strategy and implementation across multiple platforms• Set weekly business goals and forecasts based on historical demand and industry trends• Designed and automated interactive dashboards • Delivered real-time action and insight• Executed marketing analytics • Discovered and targeted key customer segments • Educated the business about visitor lifecycle • Optimized site design through segmentation strategies • Sought out A/B test opportunities, interpreted results, and planned iterative test procedures• Generated engaging data visualizations for reports and presentations

San Diego - Us | Tokyo - Jp, Us

Tokyo, Jp

Provided analysis, insight, and strategy for Sony's US online properties.• Handled all web analytics functions for Sony’s brand website (www.sony.com)• Identified business requirements and reporting strategy during initial analytics implementation • Drove strategy and analysis for Sony.com’s behavioral targeting program, producing 80% uplift in CTR and 20% uplift in revenue to visitors of the brand homepage• Defined brand focused KPIs for Sony.com, Sony.com/CES, and owned social platforms

La Jolla, Ca, Us

Performed preliminary research on target companies and businesses for the Private Equity firm.

B.S., Management Science

Master Of Science (Ms), Predictive Analytics

Education record