General Manager
Escondido, California, Us
Managed a premier shopping, dining, and event destination center (326,000 sf) in North County San Diego which included Lexus Escondido, Vintana Wine + Dine, an art gallery, hair salon, cafe, commercial offices, clothing boutiques, and over 30,000 sf of luxurious event space.Owned financial performance and responsible for revenue and profit growth with P&L and annual budgetSupervised all strategic and tactical operations of the property and owner representation including the marketing of all office and retail space, executing Leases; zero tenant vacancies in 2021Directed and supported the digital marketing strategy and cross-promotions with website, social media platforms, and search engine marketing as well as print/traditional materials and onsite experiential effortsOperated the meeting and events business and worked closely with the team on generating and responding to leads to drive sales. Averaged over 600 events per year.Developed and deployed internal company training, leadership development, corporate culture roadmap with mission and values to drive employee satisfaction and long-term core competency developmentBuilt strategic relationships and partnerships within the community with a focus on innovation, corporate social responsibility, efficiency, new business, and risk management. Interfaced as owner's representative with municipalities, Chambers of Commerce, media partners, other businesses, and nonprofitsControlled and supervised over $5 million in construction projects; reputation for delivering projects on time and on budgetInvolved in leading internal advertising team of 5 professionals and a network of vendors that served 8 companies including Lexus Escondido, Lexus Carlsbad, and Toyota CarlsbadPlanned, marketed, and executed high-profile events with 350+ attendees each including concerts with Grammy-award-winning artists, new car launches, and culinary eventsAuthored company communications for both internal and external use
