Drew Thurlow

Drew Thurlow Email and Phone Number

Adjunct Professor @ Berklee College of Music
New York, NY, US
Drew Thurlow's Location
New York, New York, United States, United States
Drew Thurlow's Contact Details
About Drew Thurlow

Seasoned Music Executive with expertise in A&R, Business Development & Strategy, Content Licensing, Industry, Government Relations & Copyright Law, Sync Licensing & Brand Partnerships, Talent Buying & Experiential, Contract Negotiations, and P&L/ Budgetary Management. I have leveraged 20+ years of innovative leadership at the nexus of music and technology, with a track record spanning record labels, streaming services, and creator tools. I’m passionate about mentorship, understanding the profound implications of AI on the music ecosystem, and fostering responsible growth of the new music economy for all platforms and creators.

Drew Thurlow's Current Company Details
Berklee College of Music

Berklee College Of Music

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Adjunct Professor
New York, NY, US
Drew Thurlow Work Experience Details
  • Berklee College Of Music
    Adjunct Professor
    Berklee College Of Music
    New York, Ny, Us
  • Opening Ceremony Media
    Founder
    Opening Ceremony Media Jan 2023 - Present
    New York, United States
    Consultant for music, music startup, and entertainment companies. Clients: NHL, Live Nation, Cipher Music, Akira Records, HRDRV, Version III, Normal Life Pictures, & three Stealth Startups Clients ranging in valuation from $1M to $34B. Ask me about: - Music Technology & AI Issues- Publishing & Recorded Music - Music Supervision - Copyright Law- The intersection of Art & Commerce - How to grow a music company - A&R Strategies- Artist Development… Show more Consultant for music, music startup, and entertainment companies. Clients: NHL, Live Nation, Cipher Music, Akira Records, HRDRV, Version III, Normal Life Pictures, & three Stealth Startups Clients ranging in valuation from $1M to $34B. Ask me about: - Music Technology & AI Issues- Publishing & Recorded Music - Music Supervision - Copyright Law- The intersection of Art & Commerce - How to grow a music company - A&R Strategies- Artist Development - DSPs & DSP relations Show less
  • Sony Music Entertainment
    Head Of A&R
    Sony Music Entertainment May 2017 - Jan 2023
    Greater New York City Area
    Masterworks Divison • Leadership & Team Management: Oversaw + collaborated with a global team located in NY, LA, London & Berlin to devise and execute on creative strategy with artists, commercial partners, and music fans worldwide. • Award Winning Content: Negotiated & signed 70+ artists and IP properties across the music spectrum of genres and formats. Garnered 22 GRAMMY nominations (four wins) and four Academy Award nominations. • Gaming Innovation: Launched, staffed,… Show more Masterworks Divison • Leadership & Team Management: Oversaw + collaborated with a global team located in NY, LA, London & Berlin to devise and execute on creative strategy with artists, commercial partners, and music fans worldwide. • Award Winning Content: Negotiated & signed 70+ artists and IP properties across the music spectrum of genres and formats. Garnered 22 GRAMMY nominations (four wins) and four Academy Award nominations. • Gaming Innovation: Launched, staffed, and supervised a new gaming/ gaming music division opening a new commercial vertical for the label driving $5M+ in found revenue, including a flagship partnership between publisher Raw Fury and Japanese Breakfast. • Revenue Growth: Using data-driven decision making, contributed to a doubling of label revenue from $25M to $50M over five years. • Business Development: Revamped and oversaw the label sync licensing business, landing 20+ deals for appearances in major film, TV, and brand spots. • COVID Pivot - Realigned label priorities to film & TV properties at the outset of Covid to maintain a robust commercial pipeline; the result was a raised revenue forecast and increase in label streams of approximately 20%. Show less
  • Pandora
    Director, Artist Partnerships & Industry Relations
    Pandora Sep 2015 - Feb 2017
    New York, United States
    Leader at the US’s first large streaming service and liaison to the music, advertising, and political communities. • Commercial Growth: Helped grow Pandora from an ad-supported radio service to a full-fledged DSP with multiple consumer and artist integrations. Usership grew from under 40M monthly users to 80M+. • Partnerships & Licensing: Negotiated IP rights with Sony Music & publishers to launch the US’s fifth consumer on-demand DSP.• Product & Program Management:… Show more Leader at the US’s first large streaming service and liaison to the music, advertising, and political communities. • Commercial Growth: Helped grow Pandora from an ad-supported radio service to a full-fledged DSP with multiple consumer and artist integrations. Usership grew from under 40M monthly users to 80M+. • Partnerships & Licensing: Negotiated IP rights with Sony Music & publishers to launch the US’s fifth consumer on-demand DSP.• Product & Program Management: Successfully partnered with product and engineering to build and integrate a data analytics portal (Pandora For Artists), and integrate two major third party acquisitions (TicketFly & Next Big Sound). • Content Acquisition: Strategized, negotiated, and contracted 200+ content deals with rights holders, brands, and other advertising entities driving over 1B impressions. • Talent Buying & Artist Relations: Booked over 70 live events in conjunction with major cultural tentpoles like The Super Bowl, National Political Conventions, SXSW, CES, Art Baisal, Lollapalooza, Coachella, and others, driving $30M+ in sponsorship revenue. • Evangelist & Advocate: Represented Pandora's interests during copyright law overhaul. Lobbied US Senate and House of Representatives judiciary committee members along with industry partners culminating in the The Music Modernization Act (MMA), signed into law in 2018. Show less
  • Pandora
    Sr. Manager, Artist Partnerships
    Pandora Nov 2013 - Sep 2015
    New York, United States
  • Pandora
    Manager, Artist Partnerships
    Pandora Nov 2011 - Nov 2013
    New York, Ny
  • Warner Music Group
    A&R/ Marketing
    Warner Music Group Sep 2008 - Nov 2011
    New York, United States
    Nonesuch imprint: Ushered one of the country’s most storied labels into the digital era. •Cultural Leader: Led US marketing efforts for 60+ artists including The Black Keys, Björk, David Byrne, Jonny Greenwood of Radiohead, Emmylou Harris, kd lang, Audra McDonald, Randy Newman, Stephen Sondheim, and Wilco. • Digital Innovation: Led the label’s first foray into digital commerce as the iTunes and digital marketing lead, while continually developing the label’s digital… Show more Nonesuch imprint: Ushered one of the country’s most storied labels into the digital era. •Cultural Leader: Led US marketing efforts for 60+ artists including The Black Keys, Björk, David Byrne, Jonny Greenwood of Radiohead, Emmylou Harris, kd lang, Audra McDonald, Randy Newman, Stephen Sondheim, and Wilco. • Digital Innovation: Led the label’s first foray into digital commerce as the iTunes and digital marketing lead, while continually developing the label’s digital presence within the changing trends of the industry.• Production Chops: Advised artists on recording and other creative techniques surrounding artwork and packaging, and other digital and advertising assets. Show less
  • Warner Music Group
    Marketing Manager
    Warner Music Group Jul 2006 - Sep 2008
    New York, United States
  • Warner Music Group
    Marketing Assistant
    Warner Music Group Sep 2005 - Jul 2006
    Greater New York City Area
  • Self Employed
    Session Musician
    Self Employed Jun 2001 - Jan 2007
    New York, United States
    Electric bass, Guitar, Piano: Performed, and/ or recorded with Moby, Clap Your Hands Say Yeah, The National, Adam Durtiz, among others.• Signed Artist: Signed publishing deal with Rough Trade Publishing, and recording contracts with Atlantic Records and Ernest Jennings Record Co. • Media & Live Experience: Performed on Late Night with David Letterman, Bonnaroo, and three national US tours. •Music Maker: Provided production and recording at dozens of studios for several… Show more Electric bass, Guitar, Piano: Performed, and/ or recorded with Moby, Clap Your Hands Say Yeah, The National, Adam Durtiz, among others.• Signed Artist: Signed publishing deal with Rough Trade Publishing, and recording contracts with Atlantic Records and Ernest Jennings Record Co. • Media & Live Experience: Performed on Late Night with David Letterman, Bonnaroo, and three national US tours. •Music Maker: Provided production and recording at dozens of studios for several artists; proficient in ProTools and most DAWs. Show less
  • Boston Red Sox
    Fenway Ambassador
    Boston Red Sox Jun 2002 - Aug 2005
    Boston, Massachusetts, United States
    Public facing representative for the storied franchise.• Community Engagement: Organized and arranged events between the players, community, fans, and local media.• Events & Experiential: Assisted in running year-round programs at Fenway Park to drive a year-round baseball strategy.• Boyhood Dream: Served as Red Sox ball boy during home games, including six playoff games and two World Series games. Featured on ESPN’s “Baseball Tonight” after a diving catch on national TV… Show more Public facing representative for the storied franchise.• Community Engagement: Organized and arranged events between the players, community, fans, and local media.• Events & Experiential: Assisted in running year-round programs at Fenway Park to drive a year-round baseball strategy.• Boyhood Dream: Served as Red Sox ball boy during home games, including six playoff games and two World Series games. Featured on ESPN’s “Baseball Tonight” after a diving catch on national TV vs Chicago White Sox. • Musical Roots: Booked National Anthem and other ballpark performers. Show less

Drew Thurlow Education Details

Frequently Asked Questions about Drew Thurlow

What company does Drew Thurlow work for?

Drew Thurlow works for Berklee College Of Music

What is Drew Thurlow's role at the current company?

Drew Thurlow's current role is Adjunct Professor.

What is Drew Thurlow's email address?

Drew Thurlow's email address is dr****@****sic.com

What schools did Drew Thurlow attend?

Drew Thurlow attended Connecticut College.

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