Drew Tracy Email & Phone Number

- Oversight of digital performance channels and activation teams- Execution strategy across Fortune 100 paid, social & organic search media clients- Develop program tracking & analytics dashboard reporting- Own the development, documentation & improvement of digital media best practices- Measure advancement progress of the paid search, seo & other digital executions- Improve the digital media landscape offerings and identify testing opportunities for agency teams- Develop internal digital team & provide department resources to streamline workflows

- Created and launched a content marketing and subscription box product- Built an organic Google search presence, ranking for 7000+ keywords and exceeding 100,000 monthly pageviews- Built a social media following of engaged followers on Instagram, FB, Twitter, Pinterest & YouTube to reach a niche target market- Built an engaged email list of targeted customers and designed and implemented sales funnels and email marketing campaigns- Lead the development and marketing plan execution of a monthly online membership site

- Developed personal brands and income streams for fortune 500 keynote speakers and nationally competitive small businesses and nonprofits- Tracked KPI's meaningful to clients to provide ROI data and provided consistent reporting and feedback resulting in improvement during each campaign- Designed and ran PPC Ads with average conversion rates of 10%- Built custom inbound marketing campaigns for clients from top of funnel to final sales and attribution-Structured social media campaigns and posting calendars for Instagram, Facebook, TikTok, Youtube, Twitter and Pinterest- Advised on brand creation and best practices- Managed the development of effective lead generation websites in WordPress- Created email opt-in and email marketing follow up campaigns- Designed curriculum and implemented online courses for clients using WordPress Learning Management Systems- Consulted with clients on video content implementation

- Led the development of marketing plans, overseeing the marketing team to create effective and efficient inbound and outbound marketing strategies focused on increasing target market share- Designed and implemented lead generation campaigns to capture targeted leads and begin the sales process- Ran paid inbound and outbound marketing campaigns which generated highly targeted leads- Built and maintained prospect lists for 15 regions across 5 states- Conducted necessary market research to understand customer insights as part of the strategy and planning process- Oversaw social media marketing campaigns and grew social media engagement by 200% in the first 3 months- Managed a highly effective team in order to optimize website conversion rates and lead generation campaigns