Responsible for Strategy of company advertisements, sponsorships, & promotions.Producing and executing advertising strategies for Fall Obsession’s target audience and promotional needs. Overseeing the production of all forms of online sponsorships, advertisements, promotions, or any other extensive pre-paid advertising.Establishing a strategy for popular published content, and future content publishing approaches. Guiding the creation and design process of all advertising.

Skilled marketing strategist, specifically in the staffing/recruiting industry, who can drive creativity and enthusiasm in others.Essential FunctionsConduct internal and external research to develop a deep understanding of trends in the staffing industry, talent acquisition, the market, and our competitors. Utilize this information to develop strategies and talking points for our front-line teams.Recommend, develop, implement, and maintain marketing initiatives and standards in alignment with Peak Performers branding.Analyze and synthesize research findings. Capture and synthesize information into actionable insights and recommendations.Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.Produce ideas for promotional events or activities and organize them efficiently.Optimize Client and Associate success stories through leading and designing strategies for testimonials and online reviews.Draw on diverse perspectives to solve problems and drive effective solutions.Develop and design communication programs, initiatives, and campaigns that align with Peak's strategy and priorities.Promote a collaborative work environment using strong communication skills, interpersonal relationships, and team-building techniques.Ability to independently manage multiple initiatives, priorities, and people.Identify, analyze, and understand target audiences and their specific communication and strategy design needs – and develop effective messages for those audiences.

Develop, own, and execute the marketing plan for IMV USA.Establish clear portfolio priorities and create alignment on strategies and tactics.Establish and evaluate key performance metrics. Maintain metrics reports on marketing activities, efficiency, and business impact.Develop relationships with key customers.Gain relationships with key opinion leaders to influence and enable tangible sales.Build market segmentation and associate the go-to-market approach across segments.Create brand awareness and increase group market share.Define the product strategy to meet market needs.Execute market research activities to drive business platform/portfolio decisions.Manage relationships with relevant stakeholders.Identify and pursue incremental growth opportunities (new markets, new channels,regional opportunities, tech uses, etc.).Develop a deep understanding of customer needs, market trends, technology trends,identification, and assessment of significant growth opportunities.Maintains marketing database including catalogs, key codes, and customer/prospect files.Translate product features into benefits for the end user and empower the sales team withclear value propositions (provide sales tools to combat the competition).Develop content in collaboration with internal subject matter experts (Product Managers and/or Downstream team).Ensure all campaigns and activities are in alignment with corporate brandstandards.Assists in implementing public relations programs, online events, and trade shows.Coordinates involvement in community organizations and events, including speech writingassistance.Assists with ad contracts and placement.Research and understand competitor and market trends and identify opportunities for New Product Development (NPD).Conduct customer surveys about organization products and services.Use data analysis skills to produce business cases and forecasts.Track project performance and analyze the completion of short and long-term goals.

Advancing the company’s mission & individual brand development goals.Developing and iterating on the marketing strategy, enhancing brands at the individual and portfolio levels to drive competitive advantage within the market. Defining individual brand messaging strategies, highlighting subtle variances to address diverse portfolio needs. Create digital & social media strategies, aligning the Strom value story from end-to-end in a holistic, whole brand approach. Coordination and oversight of agencies, and vendors utilized to meet key project deadlines. Working directly with sales team to create, enhance and integrate sales collateral, and promotional materials. Designed, created, and continuously exhibit 20x20 modular tradeshow booth. Travel across the country to engage with potential and existing clients and staff, overseeing project delivery and client experiences. Manage critical incidents and the minimization of disruptions. Analyze practices and processes to identify areas of opportunities to continuously improve efficiency and project outcomes. Manage day-to-day marketing strategies and campaigns, utilizing them to drive the advancement of the organizations revenue and growth goals.• Re-engineered the existing marketing strategy, and established KPI metrics. • Optimized non-paid marketing strategy, +75% of conversions originating from organic or direct traffic. • Increased organically acquired website traffic from 3.2% to 57.9% utilizing SEO strategies.• Increased new site visitors (vs. returning visitors) to 85%• Developed lead nurturing initiative generating 75% reactivation in cold sales leads. • Ensured exceptional customer and employee brand experiences. • Effectively managed relationships to define and drive the accomplishment of client goals. • Implementation of a digital on-boarding initiative, reduced onboarding time by 83%, a payroll savings of over $100,000 per year.

Served as a strategic partner throughout the labor consulting process across various phases including consultation, training, staffing, and project completion. Provided strategic client consultation, driving operational efficiency and sustainability across a diverse client portfolio. Collaborated with clients in the planning and preparation of labor disruptions by delivering comprehensive solutions for business continuity. Established temporary logistic functions; overseeing warehouse leasing, equipment rental, and licensing leveraging commercial real estate and strategic negotiations knowledge. Aided clients through the identification of scope, property research, and presentation of recommended options. Drove sales enablement and branding activities, and developed a full suite of sales collateral and branding materials. • Lead & coordinated long term technical process documentation project for major client.• Created in depth Job descriptions, and troubleshooting guides for a commercial bakery. • Created in-depth Business Continuity Plans for clients approaching labor disruptions.• Continuously redesigned sales materials encompassing presentations, marketing deliverables, and email and social media campaigns.