Co-founder of Adepta, a branding & design studio, founded on the belief that brands are like people, they need to adapt as they enter different life stages. From conception to adolescence, maturity and even re-birth - We design for living brands.

Houston Group is one of Australia’s leading brand strategy & design consultancies. I worked closely with the CEO / Founder / CSO on a range of brand strategy and storytelling projects, including brand naming, positioning, CVPs, EVPs, campaigns & comms, across property, technology, energy and charity clients.

Hotwire (merged with Precinct) was awarded ‘Global Tech Communications Agency of the Year’ in 2021. Hotwire Australia specialised in branding, marketing and communications for tech scale-ups and tech-minded enterprises. Working alongside the Managing Director and Creative Director, my role focused on delivering brand strategy (naming, purpose, vision/mission, positioning, propositions, values, EVPs), identity design and branded communications.Clients included; CBA, Austrade, Secure Code Warrior, EasyVisit, Little Real Estate, Compass Housing.

Joining the leadership team at Precinct (subsequently merged with Hotwire), I worked alongside the Managing Director & Executive Creative Director to set the direction for the company, and grow our reputation as a brand and design agency, that clients loved working with. Key clients included UNSW Sydney, Downer and Gumtree.

Joining Mindshare (sister agency to Maxus Global) alongside my long-term client Danone Nutricia, I completed a short contract to help transition the account and transfer knowledge from one agency to the next.Sole client: Danone Nutricia.

Maxus was one of four media agencies which formed GroupM, the media strategy and investment arm of WPP AUNZ.This role involved launching new products and campaigns, consulting on campaign strategy, developing campaign creative and communications planning. Responsibilities:1. Lead comms planning for Danone, Nutricia, Lavazza & Visit Canberra. 2. Lead brand strategy for Mirvac.3. Lead creative strategy for NSW Health and Pharmacare4. Evolve the Maxus strategy product.

This role focused on understanding the consumer, the barriers to engagement, defining the communications tasks, gathering key observations and insights, developing the communications platform, formulating media activation ideas and planning the right channels to bring it all to life. Clients including GlaxoSmithKline (GSK), Ubisoft and Danone Nutricia.

Adcorp was a marketing communications group with specialist divisions in Employer Branding, Government and Property Marketing.I was responsible for managing the research, strategy, creative development and implementation of ANZ Banks' Global EVP and employer brand. Awarded in the Global Creative Excellence Awards 2012 (for Best Research Project).This role focused on planning and conducting all qualitative research across Asia Pacific markets, identifying key observations and insights, development of the EVP framework and communications platform, managing the design of the employer brand and roll out of all branded collateral.

Responsibilities included design management for clients including Westpac Bank, ANZ Bank and Randstad.Services managed included; Stage 1 - Assess: Project objectives, company and brand strategies, existing research data, first-hand research including interviews, focus groups and workshops to identify audience profiles, insights, habits and perceptions.Stage 2 - Strategise: The insight-driven sourcing approach including recommended channels to market and insight-led positioning (Value Proposition and brand development).Stage 3 - Implement: The campaign or project strategy including the design, development, build and roll-out of the value proposition and brand across all channels and touch points.Stage 4 - Measure: Post launch assessments, audience take-up, customer/employee satisfaction, refinement and continuous evolution.

Award winning design studio offering brand strategy and positioning, brand identity design (evolution and revolution), brand management (guidelines and toolkits) and corporate communications (annual reporting and investor relations)My responsibilities included client service, new business pitching and marketing for Billy Blue Creative

PDC Creative was an independent brand consultancy, internally referred to as a "creative ideas house". Responsible for project management of packaging and print-based design projects including; brand strategy, direction and execution for luxury brands including, Moët Hennessy Australia (part of the Louis Vuitton Moët Hennessy Group), Domaine Chandon Australia (producer of Australia's No.1 sparkling wine) and SSL International (the world's leading condom manufacturer with Durex). Other clients included, Cancer Institute NSW, Gingerbread Folk and Grosvenor Place Sydney.

RCC (now part of Work Communications) specialised in employer branding and recruitment advertising.My remit was to establish RCC’s ‘Not For Profit’ division (Education & Housing). By the end of Financial Year 2006, the business plan I wrote and implemented increased NFP revenue from £240,000 to £1.7 million.In 2006 my client and ‘Times Top 100 Company’ Bromford Housing Group awarded me ‘Partner of the Year’ for “turning a vision into a workable design brief and making it happen”.

Parker’s was an independent UK design studio I provided design services including brochures, websites, packaging, corporate identity, exhibition design and press advertising campaigns. My clients included, Sony Broadcast UK, ICI Chlor-Chemicals, EuroCamp, Roberts Bakery and Astra Zeneca.