Drew Watson Email and Phone Number
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Top brands require data-driven campaigns that ultimately drive increased brand visibility, demand and sales growth. You need marketing, advertising, sales, and operations to be aligned and focused on KPIs to optimize ROI of marketing dollars.During my 20+ years of experience with Subaru and Toyota, I’ve designed and executed high-impact marketing strategies that increased website traffic, lead generation, and contributed to sales target achievement. I leverage my MBA in consumer marketing / market research and learnings from Harvard’s negotiation program to build collaborative partnerships with 168 dealers and 20 agency partners. I’m a positive and results-oriented professional who thrives on helping colleagues succeed. Combining technical expertise with practical problem-solving, I consistently deliver exceptional outcomes.Skills:• Marketing Strategy: I build digital ad campaigns that positively impact KPIs.• Communication: I deliver clear and consistent communication with style and a smile.• Leadership: I am a go-to person who knows that the key to success is a strong team.• Advertising | Branding: At Subaru I have experienced how great advertising can reinvent a brand. • Data analysis. Data is key to great strategy. I am very analytic by nature.• Budget management: Budgets are tools to help accomplish goals. I try to get more with less.Where I excel:• Marketing & Operations: awareness and demand generation, consumer marketing, D2C and B2B, market growth• Digital Advertising: digital merchandising, media buying, SEO, SEM, website design, BI analysis, Software-As-A-Service • Technical / Software: MS Excel, PowerPoint & Word, Teams, Oracle Business Intelligence, Tableau, Google Analytics, Apple IOS• Administrative: budget management, contracts & agreements, human resources, benefits, cost-benefit analysis, financial analysis • Interpersonal: team leadership, vendor management, conflict resolution, customer loyaltyMy past experience:At Toyota Motor Sales, I actively worked with dealers in Il, IN, IA, WI, MN in these capacities:• Regional Merchandising Manager• Regional Business Management Manager• District Sales ManagerLet’s Connect! Passionate about leveraging data-driven insights and innovative marketing techniques to drive business success, I am now seeking new opportunities due to the relocation of Subaru’s regional office. Let’s explore how I can help you solve key problems and be a key part of your team.
Clint Hull For Mayor
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Clint Hull For MayorChicago, Il, Us
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Regional Marketing Manager, Digital Advertising, Marketing Strategy, IncentivesSubaru Of America Sep 2017 - PresentCamden, Nj, UsEngineered strategic marketing initiatives, including targeted advertising and incentive strategies, that drove a 4% new vehicle sales share increase for the Central Region, becoming the highest volume region in the world• Executed a $20MM budget annually which drove 20% more website visitors and 11% more new vehicle display page views and 11% more leads compared to the other 2 Subaru regions • Initiated a regional retailer-funded Tier 2 digital ad campaign; maintained 98% retailer adoption since 2018 and became a model of success for other regions based on demand key performance indicators• Engaged with Zone Directors to develop comprehensive yearly marketing plans, optimizing resource allocation• Manage a team of 3 specialists to provide insights, support and data analysis which resulted in 80% Subaru Certified Digital Tool Program adoption vs Subaru at 74% and real-time budget updates with best in organization incentive feedback to zone personnel and retailers• Facilitated collaboration between Subaru and advertising partners Shift Digital, Affinitiv, and Carmichael Lynch; improved team synchronization, leading more customer friendly websites, increased expertise with lead handling and more targeted loyalty communications • Top Regional Marketing Manager with consistent highest level of grading on performance evaluations -
Director Chicago Zone, Team Leader, Market Development, Marketing StrategySubaru Of America Jan 2010 - Sep 2017Camden, Nj, UsBoosted new vehicle sales by over 300% for 44 retailers across Illinois, Michigan, Iowa, and St. Louis Metro through market development, marketing and sales strategies• Orchestrated multi-channel marketing campaigns, market development actions, retailer development plans facilitated by consistent distribution, marketing, advertising, incentive, sales and product training functions • Developed and trained a team of 9 direct reports including 6 District Managers, 3 Staff Managers and 1 Specialist• Installed 3 open points with highly successful retailers who consistently achieve sales and customer satisfaction targets -
Regional Sales ManagerSubaru Of America Mar 2003 - Jan 2010Camden, Nj, UsIncreased Subaru new vehicle share from 16.5% to 20.3% in the Great Lakes Region which comprised of retailers in Illinois, Iowa, Michigan, Wisconsin, Ohio, Indiana, Minnesota, Missouri, North Dakota, South Dakota and where the remaining regions saw an overall sales share decline• Maintained high level of vehicle wholesale and a 38% sales increase because of strategic use of market development, incentives and advertising planning• Developed, managed and trained 7 District Sales Managers, 3 staff managers and 4 administrative staff• Guided dealership relations, customer satisfaction efforts and on-going retailer operations• Awarded Regional Sales Manager of the Year on multiple occasions -
Manager, Business Management And Dealer DevelopmentSubaru Of America Jul 2001 - Mar 2003Camden, Nj, Us• Conducted detailed financial audits and statistical evaluations leading to cost reductions and profitability increases• Effectively manage Subaru Dealer Agreement renewals and process buy/sell packages -
Director, National Marketing Audi Of America AccountKba Marketing (Acquired By Interpublic Group) Jan 2000 - Jul 2001Chicago, Illinois, UsInitiated a campaign with the goal of repositioning the Audi brand via experiential marketing in Los Angeles, New York, Miami and Chicago• Targeted high-end, niche events and managed lead generation efforts via direct mail and direct response advertising related to Audi’s prestige luxury automobile: the A8L• Created positive word of mouth advertising by interfacing with potential Audi customers and letting them experience the automobile at individual, custom event experiences
Drew Watson Skills
Drew Watson Education Details
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The University Of Iowa Tippie College Of BusinessGeneral -
University Of IowaGeneral Studies -
Harvard Business SchoolProgram On Negotiation
Frequently Asked Questions about Drew Watson
What company does Drew Watson work for?
Drew Watson works for Clint Hull For Mayor
What is Drew Watson's role at the current company?
Drew Watson's current role is Regional Marketing Manager | Marketing | Advertising | Sales Operations | Brand Strategy | Project Management | Account Management | Fixed Operations.
What is Drew Watson's email address?
Drew Watson's email address is dr****@****ota.com
What is Drew Watson's direct phone number?
Drew Watson's direct phone number is +163025*****
What schools did Drew Watson attend?
Drew Watson attended The University Of Iowa Tippie College Of Business, University Of Iowa, Harvard Business School.
What skills is Drew Watson known for?
Drew Watson has skills like Customer Satisfaction, Automotive, Marketing Strategy, Marketing, Market Planning, Sales, Retail, Inventory Management, Account Management, Direct Marketing, Event Marketing, Event Management.
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