Drew Whitehurst Email & Phone Number

As the Director of Marketing, RevOps, and Product Strategy, I lead the efforts to create and execute our marketing strategies, optimize revenue operations (RevOps), and shape the direction of our product launches and growth. I work closely with teams across the company—sales, customer success, product, and operations—to ensure everything runs smoothly, aligns with our goals, and supports the success of our customers.Responsibilities:- Develop and guide strategies that bring together marketing, revenue operations, and product growth, covering areas like email marketing, social media, paid ads, product marketing, content creation, website development, and market research.- Oversee revenue operations to improve collaboration and data flow between marketing, sales, and customer success, ensuring we work efficiently.- Collaborate with cross-functional teams to ensure the smooth execution of marketing campaigns, revenue initiatives, and product launches.- Continuously evaluate our efforts to boost brand awareness, drive revenue, and enhance customer satisfaction and retention.- Work closely with the product team to shape our strategy based on customer feedback, market demand, and industry trends.- Manage and update training content for our existing customers to keep them engaged and empowered.

Salt Lake City, Utah, United States

As the Director of Marketing for interviewstream, I am responsible for developing and executing our overall marketing strategy. I work closely with various branches of our team, including sales, customer success, and product development.Responsibilities:- Develop the strategic plan for marketing initiatives including: email marketing, paid advertising, product marketing, written and visual content creation, website development, researching product demand, and competitive analysis.- Coordinate the marketing team to execute strategic plans and campaigns.- Evaluate tactics to maximize brand awareness and reach our target market.- Maintain and develop training site/content for existing customers.

Salt Lake City Metropolitan Area

My responsibilities included developing go-to-market strategies for new feature launches and product updates. Including the strategic organization, channel organization,and content/media required for launch. I was also accountable for creating and innovating client and end-user training material, for building relationships with client advocates and creating content around client stories, as well as researching and writing marketing and blog content and collateral.

Salt Lake City, Utah, United States

As the Training & Content Program Manager, I was accountable for creating and innovating client and end-user training material. I am also responsible for building relationships with client advocates and creating content around client stories, as well as researching and writing marketing and blog content and collateral.Successes include re-developing and launching our training site, resulting in a ~640% increase in average unique monthly visitors, and fostering the companies first customer advocacy program.

Greater Salt Lake City Area

My responsibilities in this position included creating marketing and training content, assisting in marketing strategy and initiatives, and supporting clients with day-to-day needs.Marketing content included video, graphic, and web-based media to engage new clients and drive lead generation. Training content includes video, graphic media, and designing and managing our client training site.

Waco, Texas Area

My main responsibilities in this position were to create engaging training and marketing content for clients and to manage the day-to-day needs of clients. Training content included graphics, videos and a web based training site which was integrated into our various platforms.

Waco, Texas Area

My responsibilities included training new clients on the different platforms we provide and running group training webinars. I was also responsible for designing training content for clients including informational training videos and pdfs.

Baylor University

I was responsible for designing graphics and invitations for Baylor alumni and constituent events. I also worked with content management systems to design and format HTML emails.