In my current role as a VP, I lead a team of 38 sales consultants working across 11 states while overseeing all residential aftermarket sales activities. In this role, I recruit, train, and mentor sales consultants to promote revenue growth and professional development, identify opportunities, and develop and implement strategies to expand market share, recover declining service lines, and improve customer experience.Key Accomplishments:• Doubled annual sales volume within four years, growing sales from $13 million in 2015 to $26 million in 2019. • Revamped pricing strategy, implemented effective promotional strategies, trained a high-performance sales team and helped boost morale.• Increased sales of secondary product lines from $250K to $2.4M through marketing and advanced sales product training.• Improved gross margins by 20% through improved documentation of scope of work and improved pricing strategies.• Led development and implementation of mobile sales estimating platform that increased bid accuracy and improved customer experience.• Led formation of specialized lead booking team to improve lead quality and conversion of calls to appointments.

While the regional manager of inside sales, I promoted business growth through the management of an inside sales facility and call center which reduced spending and increased sales revenue due to its centralized location. In this role, I developed and distributed training materials, crated budget models, and prepared and analyzed complex reports to identify opportunities. I partnered with stakeholders, and coached, trained, and mentored sales staff to ensure the highest-level service for customers, and maintained responsibility for budgeting, call flow, quality assurance, expenses, and P&L. I also developed and executed marketing and campaign strategies for direct mail, outbound up-sale, and lead generation activities.Key Accomplishments:• Secured $13M in revenue growth by improving close ratio on outbound up sales campaigns.• Consistently increased close ratio on direct mail campaigns from through close management of sales cycle.• Significantly increases average customer life cycle by improving automatic payments for new and existing customers.

As the regional sales manager, I performed all business development tasks within the region and led a team of nine sales managers overseeing over 90 sales associates to promote revenue growth and expand market share. I developed impactful strategies for door to door, direct mail, and outbound marketing programs to achieve organizational objectives, promptly addressed issues, and maintained awareness of regional competitors and their services. I tracked and maintained an annual sales budget of over $36M annually, and held responsibility for budgeting, forecasting, reporting, and P&L for all sales within 12 major markets across eight states in the Western United States.Key Accomplishments:• Led transition from strictly Direct Mail Marketing to implementation of direct marketing in my regions.• Piloted first regional inside sales team and led the expansion of 4 additional centralized teams across the country.

Led initiative to overhaul corporate reporting structure, creating centralize data base needed for business intelligence and future reporting needs. Improved forecasting from field-based managers by standardizing monthly operating reviews and developing KPI’s and dashboard reports for sales and operations.

Lead organic opening of new market in Oklahoma City, responsible for all aspects of opening a new facility from staffing to infrastructure. Established regional/neighborhood marketing strategies and expanded service line offerings resulting in additional sales growth outside budgeted sales plans. Generated over $1 million in top line revenues in first 11 months and achieved 238% of annual budgeted profit.

Overall P&L responsibility for Denver Market with operating budgets in excess of $4MM.Developed, implemented and managed all Sales, Marketing and Operational strategies for the greater Denver market. Direct oversight of Sales, Customer Service and Operations Managers.Overall responsibility of up to 40 employees, fleet of 25 vehicles and 5,000+ customers.National recognition of exceeding budgeted gross revenue, EBITA, and overall customer retention for 2 consecutive years.