Do you want to tell your story? Build your brand? Appear at least 25% funnier and more attractive online? I help smart humans launch projects, build sought-after brands, and find their audiences. Let me put words in your mouth.

My essays on family, food, and relationships have appeared in Eater, Marie Claire, Good Housekeeping, Saveur Magazine, and elsewhere.

Managed brand strategy for a bevy of core wine brands, including House Wine, Ste. Chapelle, Sawtooth, Washington Hills, Sagelands, and Chocolate Shop. Led the national launch of House Wine 375ml cans, from product development to unique point of sale pieces, to rich online campaigns and collaborations with social media influencers. Breathed new life into iconic wines with strategic branding evolutions, including the development of new SKUs and formats.

Successfully led market launch of over 35 new products, identifying opportunities and coordinating across teams. Wrote all marketing copy, including social media content, newsletters, promotional materials, and packaging copy. Developed and implemented company brand book as well as visual standards for all marketing communications. Built editorial calendar, advertising, and promotions across all of Theo’s social channels. Drove consumer engagement through ongoing promotions and giveaways including strategic partnerships with key influencers and brands. Developed and managed collaborations with organizations and brands including Pantone, the Jane Goddall Institute, Eastern Congo Initiative, FareStart and more. Managed online marketing campaigns effectively driving brand awareness, engagement and traffic to social media channels. Grew Facebook followers be 74% and Instagram followers by 133% in 2015.

Lead all marketing efforts including brand management, media relations, corporate positioning, national cafe openings, product launches, advertising, sales collateral, and tradeshow marketing. Composed copy for promotional materials, product packaging, customer education, and web. Produced photo and video work for online and print.

Developed and launched HartmanSalt, an insight-driven food publication. Composed and edited content for HartmanSalt as well as the The Hartman Group’s weekly B2B e-newsletter. Developed interactive web application focused on shopping and social networking. Collaborated with ethnographic researchers to analyze and forecast consumer trends both in the field and online. Launched company-wide social media strategy.

Editor on the Kindle launch team. Provided assistance to multiple project managers. Handled confidential information in a fast-paced environment.

Worked with a diverse group of artists and organizations in order to develop gallery exhibitions. Coordinated gallery openings and curated shows. Designed advertising materials and layouts for events and documented gallery activity. Utilized networking skills to maintain relationships with clients and encouraged the use of the gallery as a community resource.

Provided bumping jams and insightful commentary to the Pioneer Valley community.