Social Media And Programming Manager
Paul Public Charter School (Washington, Dc)
Washington, District Of Columbia, United States
• Creator of Youth Programming that focused on various elements of student life at Paul Public Charter School which included community service, political advocacy, and academic excellence• Organized College Fairs and tours for high school juniors and seniors. • Assisted students in applying to college and various scholarships.• Developed programming that helped high school seniors apply for summer internships.• Developed relationships with community partners and stakeholders connected to fundraising for programming • Actively work with School Leadership to identify stories of Paul PCS students, teachers, school leaders, and parents to highlight on the website, social media, and announcement page, in alignment with the strategic plan and organizational leadership and representative of the Paul Community• Develop annual digital marketing content and messaging strategies across key initiatives including student retention and registration, student recruitment and enrollment, and talent recruitment, to ensure alignment across all digital tactics; this should include strategic use of advertisements (social ads, boosted posts, etc.)• Manage content creation and messaging strategies for all digital marketing efforts within these campaigns including, but not limited to, Facebook/Instagram, Twitter, YouTube, in-building displays (and occasionally LinkedIn as needed from Talent)• Manage content creation for all physical/visual marketing efforts ensuring message and brand alignment to Paul PCS’s strategic goals, including but not limited to photo canvases that are representative of the Paul community, stable and mobile banners on the property or to be utilized at fairs off-property, marketing materials used in DC EdFest and other enrollment initiatives.