Darren Hellmund Email & Phone Number

Sydney, Nsw, Au

Australia

• Planned the strategic product list for all brands to guide the brands into their planned position in the market, including revision of entire product lifecycle for each product, update and upgrade triggers and performance metrics.• Planned and mapped out over 400 products for lifestyle activities and 4x4 brands• Implemented and executed new product development strategies using Agile methodology including testing and QA.• Conducted market research and established performance… Show more • Planned the strategic product list for all brands to guide the brands into their planned position in the market, including revision of entire product lifecycle for each product, update and upgrade triggers and performance metrics.• Planned and mapped out over 400 products for lifestyle activities and 4x4 brands• Implemented and executed new product development strategies using Agile methodology including testing and QA.• Conducted market research and established performance metrics for new product ranges based on market and brand positions.• Identified market niches, global market expansion opportunities and invented new product concepts.• Sourced new products and suppliers for existing ranges to create a viable brandposition, price point and feature/benefit accommodation.• Identified operational issues and adjusted corporate procedures to align with standard operating procedures to reduce risk and prevent liability issues.• Established and lead teams of up to 20 members across business units to introduce new product ranges, change strategies, logistics, and warehousing.• Assembled and lead an international team, creating a new work style, for engineered products, including engineered designs, FEA and physical testing, new audited suppliers, logistics program, HR safety program and environmentally safe packaging.• Worked within a strategic team to establish a new plan for the 4x4, adventure and travels channels including the new brand positions and plans, channel assessment and planning.• Identified strategic methods of introducing new products and range expansion products into the market in a shorter time and reduced costs to increase competitive opportunities and standardise product range expansion costs.• Put together a team’s from 6-20 stakeholders and involving changed shipping directory, logistics and handling and container styles. Show less

Ingleburn, Nsw

• Established the company’s online B2C channels, realising 100% year on year growth of the eBay store and 200% year on year growth of the Amazon AU Vendor presence. Amazon AU becoming the largest customer account for the company.• Expanded the corporate online channels, which now include Amazon UAE and Egypt, and • Costco Australia online, with plans to enter their in-store planogram.• Established the internal online B2C sector and external B2B online agents, the fastest growing… Show more • Established the company’s online B2C channels, realising 100% year on year growth of the eBay store and 200% year on year growth of the Amazon AU Vendor presence. Amazon AU becoming the largest customer account for the company.• Expanded the corporate online channels, which now include Amazon UAE and Egypt, and • Costco Australia online, with plans to enter their in-store planogram.• Established the internal online B2C sector and external B2B online agents, the fastest growing corporate channel realising approx. 12% of the company’s annual revenue.• Worked closely with B2B customers and our accounting department to increase sales and produce solutions for stores to perform better.• Transitioned the sales department to a completely paperless operation, training staff and implementing new quality assurance documentation system.• Conducted account and product performance analysis, initiating change both pro-actively and reactively when opportunities emerge.• Customer relationship management and incentive sales.• Identification and creation of new customer accounts.• Coordination with Purchasing, Engineering, Factory, Warehouse and Accounts depts. Show less

Ingleburn, Nsw

• Brand Strategy Manager• C-Suite Member• Launched over 30 long-term products from new product development through to mature stages of product life cycle, and other reactive product opportunities.• Product development, identifying market expectations and new market opportunities.• Marketing budgets, design assistants, agency productivity and priorities.• Supplier Communication for domestic and imported products, promotional items, displays and collateral.• Coordinate all… Show more • Brand Strategy Manager• C-Suite Member• Launched over 30 long-term products from new product development through to mature stages of product life cycle, and other reactive product opportunities.• Product development, identifying market expectations and new market opportunities.• Marketing budgets, design assistants, agency productivity and priorities.• Supplier Communication for domestic and imported products, promotional items, displays and collateral.• Coordinate all marketing, advertising and promotional activities/events for the brand internationally, including mentorship and ownership or presence in over 1200 stores.• Analysis of customer feedback, market conditions and competitor information.• Development and implementation of marketing plans.• Lead marketing plans utilizing in Kanban and Agile management models.• Event/Exhibition stand coordination, creation and set-up.• Monitor report on all marketing activities and results.• Creation of style guides, artwork for products, packaging, presentations, marketing collateral, catalogues, events and advertising campaigns.• Creation of articles, videos, promotions and other content.• Initiated the video production, edited videos, sourced locations, created scripts andmessages for monthly bulletins and product showcasing for use online.• Pricing strategies and discount structures including revision and updates.• Maintained relationships with media.• Created the Sales departments certified SOP.• Creation of EDM systems including monthly bulletins, new releases (media, consumer and industry releases) and monthly specials. Tailored to B2C, B2B, media and export customers.• Social Media Automation• Website creation and planning (for visitor experience, usability and scalability), store locator, SEO and general maintenance.• Creation of engagement paths through social media to allow for news flow, information delivery, consumer discussions and brand growth. Sourcing and creation all new content. Show less

Figtree, Nsw

• Established national B2B accounts as a preferred supplier of our product range.• Increased orders from a few orders a week to 30 to 50 per day through partnerships, marketing and brand establishment.• Created tech-based and emergency notification products including GPS and RF tracking integrated with online mapping and tracking software• Business accounting involved in owning a small business.• Product research and testing for upcoming product and service… Show more • Established national B2B accounts as a preferred supplier of our product range.• Increased orders from a few orders a week to 30 to 50 per day through partnerships, marketing and brand establishment.• Created tech-based and emergency notification products including GPS and RF tracking integrated with online mapping and tracking software• Business accounting involved in owning a small business.• Product research and testing for upcoming product and service strategies.• Relationship building with international manufacturers/supplier’s, B2C and B2B customers with a key emphasis on performance, quality, and price.• Website creation, SEO, responsive layout design and product representation and integration with online payment systems.• Creation and automation of all social channels, content and social interaction.• Maintenance of freight costs, policies, live support and troubleshooting documents.• Remote home-based work environment.• Creation of brand guideline including logos, templates and marketing collateral. Show less

Sydney, New South Wales, Australia

• Developed a method to search and sort media, based on bylines and key phrases, identifying repetition in consolidated press networks. This approach reduced workload while still effectively measuring the reach and performance of delivered messages.• Working in a remote, high turnover environment with short strict deadlines.• Analysis of media including radio, TV, magazines, newspapers, blogs, news websitesand social channels.• Interpretation and consultation of the nature of… Show more • Developed a method to search and sort media, based on bylines and key phrases, identifying repetition in consolidated press networks. This approach reduced workload while still effectively measuring the reach and performance of delivered messages.• Working in a remote, high turnover environment with short strict deadlines.• Analysis of media including radio, TV, magazines, newspapers, blogs, news websitesand social channels.• Interpretation and consultation of the nature of each article, by-lines, prominence,competitors, spokespeople, campaigns, sources and what part of the customers/competitor’s business or campaigns are referenced/highlighted. Show less

Bulli, Nsw

• One of only two trained and experienced estimators of manufacture costs and times for each process/component• Leader in the Inventory Analysis and Reduction Project successfully reducing inventory holdings from $5m to $2m.• Lead project team of 40 members to optimise the entire workflow through the factory,warehouse, logistics & purchasing.• Leader of the implementation of TQM, 5S, JIT, LEAN, Kaizen in a factory, warehouse and office of over 120 people.• Lead a team of 6… Show more • One of only two trained and experienced estimators of manufacture costs and times for each process/component• Leader in the Inventory Analysis and Reduction Project successfully reducing inventory holdings from $5m to $2m.• Lead project team of 40 members to optimise the entire workflow through the factory,warehouse, logistics & purchasing.• Leader of the implementation of TQM, 5S, JIT, LEAN, Kaizen in a factory, warehouse and office of over 120 people.• Lead a team of 6 to optimise over 80 production line machines and the factory layout to increase production, reduce risk and minimise handling.• Lead a team of 4 to optimise the warehouse storage pattern for fast and efficient picking and packing, while reducing risk of injury and accidents.• Standard product and heavy engineered application calculations, estimation and newapplication quoting.• Standard Product Forecasting and stock planning (Financial and Volumetric).• Working closely with distributors, resellers, suppliers and supplier’s engineers.• Writing integrated functions and editing screens using Progress Language & Compiler inthe company’s ERP software.• Leader JIT inventory management, stock storage optimisation, Work In Progress (WIP)• Systems Analysis and Revision Projects• Conducting business via phone, email, fax, Skype and in person• Data integration in MFG/Pro Manufacturing Software – Analysis and editing using excel,importing data into ERP systems. Show less

• Created custom and one of tools for engineered product production• Carried out the physical research and development testing of standard and engineeredproducts including destruction testing• Built specialised test setups to test products to their limits including destructive testing• Analysed the results of different materials, wear limits and longevity performance• Specialised in both fi􀆫ng and machining, of power transmission technology, hydraulicsand lubrication… Show more • Created custom and one of tools for engineered product production• Carried out the physical research and development testing of standard and engineeredproducts including destruction testing• Built specialised test setups to test products to their limits including destructive testing• Analysed the results of different materials, wear limits and longevity performance• Specialised in both fi􀆫ng and machining, of power transmission technology, hydraulicsand lubrication systems.• CNC programming and machining (CAD and CAM) including new tool benchmark testingwith tool suppliers.• Maintenance of computer operated machines in both high turn-over production line andcustom engineered environments• Built standard products and heavy engineered custom applications for power industries,marine, heavy industry and mining, docks and manufacturing applications. Show less

Master Of Business Administration - Mba, Specialising In Managing And Leading People

Master'S Degree, Marketing

Master of Marketing

Graduate Certificate, Marketing

Incomplete - Bachelor Of Engineering (B.Eng.), Computer Engineering, Incomplete

Due to full time work commitments and the need to pay my bills I had to put my degree on hold...

Certificate Of Mechanical Engineering, Fitter And Machinist

Hsc