Darren Hopper

Darren Hopper Email and Phone Number

Fractional Chief Marketing Officer @ Exaba
Auckland, NZ
Darren Hopper's Location
Auckland, Auckland, New Zealand, New Zealand
Darren Hopper's Contact Details

Darren Hopper work email

Darren Hopper personal email

n/a
About Darren Hopper

As a senior executive with extensive experience in Product Management, Product Marketing, Go-to-Market, and Brand Strategy, I am committed to driving high-performing teams that consistently deliver impactful, customer-centric outcomes. I believe that the foundation of any successful organisation is rooted in empowering teams to grow, innovate, and execute with precision. My leadership philosophy emphasizes agility and a rapid, iterative approach, equipping teams to address complex challenges and adapt quickly to evolving market demands.I bring a deep, cross-functional expertise that is centered on a strategic understanding of customer behavior, ensuring this insight is woven into every product and marketing initiative. As a strategic leader with a hands-on approach, I lead by example—motivating teams to not only solve real customer problems but to elevate their impact through continuous learning and improvement.My ability to distill complex challenges into compelling, customer-focused value propositions is a core strength. I champion a customer-centric approach, leveraging human-centered design and customer journey mapping to transform technology into solutions that resonate with and inspire loyalty in customers. My focus is always on the "why"—understanding and communicating the deeper purpose behind our efforts.A collaborative leader, I believe in building strong internal networks and securing early alignment to drive support across the organisation. My communication skills, honed through board-level presentations and media engagements, enable me to influence and inspire at all levels—from cross-functional teams and senior management to strategic partners. Confident presenter and keynote speaker, I am adept at conveying complex strategies in an impactful, accessible way to diverse audiences.

Darren Hopper's Current Company Details
Exaba

Exaba

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Fractional Chief Marketing Officer
Auckland, NZ
Website:
exaba.com
Employees:
26
Darren Hopper Work Experience Details
  • Exaba
    Fractional Chief Marketing Officer
    Exaba
    Auckland, Nz
  • Datacom
    Associate Director - Product Gtm
    Datacom Nov 2021 - Oct 2024
    Auckland, New Zealand, Australia
    Leading product innovation across our cloud services business, driving prioritized roadmaps and targeted GTM strategies. I work with stakeholders using human-centered design and market insights to develop profitable and strategic products. Promoting agility, I encourage teamwork, collaboration, and the recognition of individual strengths.
  • Datacom
    General Manager - Product Au & Nz
    Datacom Nov 2019 - Nov 2021
    Auckland, Wellington, Christchurch, Melbourne..
    Driving better customer outcomes through the Agile delivery of innovative hyper-connected cloud products and services. Defining the cloud strategy for ANZ across Government and Commercial.
  • Worldline
    Head Of Digital Payments, D&A & Gtm
    Worldline Jun 2017 - Nov 2019
    Auckland, New Zealand
    Accountability for driving digital payment innovation & new value propositions using data and segmentation, Responsibilities included the development, delivery and strategic direction of our Digital payment (SaaS) innovations and GTM strategies. Led all marketing Agile Product & GTM activities to drive the adoption of new payment technologies. Responsible for driving our OPEN banking strategy, working closely with the banking industry, merchants and the wider payment ecosystem to deliver disruptive payment innovations. My expertise in brand strategy and campaign development enabled me to deliver highly successful marketing activations driving customer engagement and revenue growth.
  • Stuff Fibre
    Marketing Gtm & Cx Consultant
    Stuff Fibre Mar 2017 - Jul 2017
    Auckland, New Zealand
    Design and deliver Stuff Fibres CX onboarding experience as well as defining new partnerships and GTM opportunities.
  • Heart Foundation Nz
    Head Of Marketing & Commercial
    Heart Foundation Nz Feb 2016 - Jan 2017
    Auckland, New Zealand
    Responsible for meeting an annual target of $16m fundraising budget. Commercial oversight for improving the Foundations cost to revenue performance.
  • One New Zealand
    Head Of Propositions
    One New Zealand Mar 2012 - Mar 2016
    Auckland
    As a senior marketing leader at Vodafone, I was accountable for driving the growth of the company's rural market share, which amounts to $216m. In addition to establishing a new sub-brand identity and go-to-market strategy, I also focused on increasing Vodafone's mindshare across rural New Zealand. Part of my responsibility included driving network growth across 4G, while also developing annual growth and retention strategies that support Vodafone's overall brand development efforts.
  • One New Zealand
    Head Of Propositions & Gtm
    One New Zealand Jun 2013 - Aug 2014
    Auckland, New Zealand
    Support the development of the network brand (SuperNet). Roll out 4G network GTM strategy. Work with Network and IT teams to identify critical advantages to be exploited and formulated into clear message hierarchies for customers and internal stakeholders. Deliver 4G regional roll out strategy and channel engagement. Provide network insight and content for Sales RFP’s and proposals. This was a 12 month strategic programme and was taken on in addition to the Rural Segment role.
  • Ee
    Head Of Business Product & Propositions Uk
    Ee Oct 2008 - Dec 2011
    London, Uk
    Deliver the SME segment marketing “go to market” plan. develop long term marketing proposition strategies. Lead a team of senior marketers including Proposition development & commercial pricing. Responsible for the commercial performance of the SME Segment including gross adds, revenue and ARPU targets.Deliver competitor response offers and propositions to meet market changes and competitor launches. Work closely with SME Sales channels to understand customer needs and changing business practices (cloud, SaaS etc) Commission insight and research in order to better understand the fast changing UK technology market. Identify trends and changes in behaviour through analysis of customer usage and market conditions. Designed and delivered “needs based” segmentation model to assist proposition development.Work with Brand & Comms teams/agencies to set the tone and strategy for campaigns Provide key KPI’s to drive sales targets associated campaigns and new services. Dive highly ambitious & successful senior marketing team. Support PR with media interviews on specific propositions, business challenges or strategic opportunities. Member of judging panel for National Business Awards UK.
  • Orange
    Head Of Loyalty, Retention & Growth Uk
    Orange Sep 2006 - Oct 2008
    London, United Kingdom
    Primary responsibility for retaining and growing Orange SME base of c800k subscribers. Managing a team of 6 senior commercial product managers to design, build and deploy strategic marketing initiatives. Responsible for all churn, retention costs and ARPU KPIs. Working with Commercial Finance, Channel stakeholders and Product/Technical teams, my team manage all customer driven activity from offer/proposition development through to customer experience and communication strategies. Drive macro and micro base management activities in order to maximise customer profitability. Key areas of focus include improving the customer experience programme, driving structured loyalty and increasing ARPU through product/service adoption.
  • Orange
    Business Marketing Manager - Channel Development Uk
    Orange Mar 2005 - Sep 2006
    London, United Kingdom
    Primary responsibility for improving business sales performance and efficiency through improved lead generation activity. Responsible for creating and delivering integrated contact strategy involving Direct Marketing teams (Direct Mail, Email and Telemarketing). Provide input and insight into data segmentation strategies in order to improve marketing response and increase campaign ROI. Manage all external relationships, budgets and performance measurement of Orange telemarketing agencies.
  • International Travel
    Self Employed
    International Travel Nov 2003 - Mar 2005
    The World!
  • Verizon Wireless
    Senior Channel Manager Europe
    Verizon Wireless Jan 2001 - Sep 2003
    London, United Kingdom
    Main responsibilitiesReview current telephone based sales strategy and develop business improvement plan. Deliver Sales and Marketing plan to country Sales DirectorsRefine processes including product offering available through channelDefine target market via database analysis, revise product and revenue thresholdsEstablish "commodity" product matrix across EMEADefine intelligent forecasting model through data analysis techniques

Frequently Asked Questions about Darren Hopper

What company does Darren Hopper work for?

Darren Hopper works for Exaba

What is Darren Hopper's role at the current company?

Darren Hopper's current role is Fractional Chief Marketing Officer.

What is Darren Hopper's email address?

Darren Hopper's email address is da****@****aba.com

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