Heng Zhang Email & Phone Number

Hangzhou, Zhejiang, China

Responsible for managing consulting projects at the city, industry, and enterprise levels, and leading the development and execution of comprehensive research plans, including the design of questionnaires, compilation of findings, and review of deliverables. Additionally, designed and facilitated workshops focused on overcoming corporate challenges and driving strategic transformation while providing pre-sales support by engaging with clients.● Spreadheaded extensive research initiatives across 8 industries—AI, smart equipment, smart home appliances, integrated circuits, genetic technology, ceramics, food, and furniture. Managed the end-to-end research process, covering 4 provinces and more than 100 enterprises. Responsibilities included conducting desk & field research, formulating research plans, and authoring industrial reports. ●Led industrial diagnostics initiative for Jiangsu textile industry transformation. Managed comprehensive assessments for 20 textile enterprises, coordinating 3-day on-site evaluations covering all departments. Developed standardized diagnostic templates and assessment frameworks. Presented final assessment findings and transformation recommendations to enterprise and government stakeholders.● Developed evaluation system and implemented tailored diagnostic procedures for 155 innovative manufacturing enterprises in Linping and structured a team into two on-site execution groups to ensure thorough and efficient assessments. Established post-diagnostic monitoring to identify and capture new business opportunities. ● Designed and hosted 4 workshops aimed at guiding entrepreneurs in practicing the key steps needed to overcome corporate challenges through service-oriented manufacturing transformation, benefiting over 150 manufacturing enterprises. Successfully transformed the workshops into a profitable product, collaborating with the BD team to market and sell them to industry associations, science parks, and local government entities.

Shanghai, China

Responsible for driving evidence-based analysis and the planning of projects, while actively facilitating the expansion of the group's innovative business. Additionally, involved in supporting the customer management and marketing strategy. ● Engaged in a total of 43 projects, encompassing diverse fields such as urban planning, urban regeneration, mixed-use, industrial parks, health, retail, and tourism. My primary focus revolved around conducting market analysis, gaining customer insights, positioning projects, devising strategies, and creating brands.● Led and facilitated workshops for 16 projects, conducting pre-workshop interviews with senior and C-suite leaders, effectively designing and executing workshop sessions, and producing comprehensive reports to capture all valuable insights and outcomes.● Coordinated and hosted one seminar, providing essential support in preparing the keynote speeches through the design and analysis of a comprehensive questionnaire focused on target users. Additionally, actively contributed to the formation of a consortium with one of the participating companies, allowing us to collaboratively bid for a new project.● Collaborated with the group's digital department to drive the research and adoption of intelligent design tools. This encompassed conducting competitors analysis and gathering essential demands, ultimately leading to the development of intelligent tools.● Drove the expansion of strategic partnerships across various fields, establishing an innovation laboratory in collaboration with the Duke Behavioral Science Forward Center. ● Conducted comprehensive research on customers and competitors, providing the business team with tailored and strategic recommendations, including potential customer background checks, risk warnings, and the exploration of differentiated services.

Hangzhou, Zhejiang, China

Responsible for developing the framework of group's innovative business, while also delivering essential support to the real estate department in land acquisition projects and data analysis to facilitate daily operations.● Conducted research on the global smart cities and smart healthcare industries, contributing to the formulation of new strategies for group's "smart cities" and "smart healthcare", which involved developing the framework for each new business within the group.● Researched the Haining-Hangzhou Integration Industrial Plan and the development status of the small and micro-park in Haining City, while also facilitating the group's land acquisition process in Haining. ● Analyzed data related to the national, Ningbo, and Cixi office markets, providing insights to support the group's commercial real estate projects in Cixi.

Doctor Of Philosophy - Phd, Industrial Economics

Published four papers in academic journals, with primary responsibilities encompassing data collection, model development, and result.

Visiting Scholar, Economics

Assisted the Chinese delegation in visiting and communicating with pertinent government departments, research institutions, or technology.

Visiting Scholar, City/Urban, Community And Regional Planning

Formulated theoretical and quantitative models to establish an industrial park indicator system, and designed survey questionnaires.