Heng Zhang

Heng Zhang Email and Phone Number

Strategist | Project Manager | Researcher | Ph.D. in Industrial Economics @
Heng Zhang's Location
Hangzhou, Zhejiang, China, China
About Heng Zhang

A strategist and project manager with a Ph.D. in Industrial Economics and over 5 years of industry experience. Proficient in leveraging data-driven market research, competitor analysis, customer insights, and C-suit interviews to drive project planning and execution. Experienced in managing consulting projects at the city, industry, and enterprise levels. Skilled in fostering cross-disciplinary and interdepartmental collaboration to explore innovative business prospects and formulate effective business development strategies. Adept at conducting workshops, facilitating strategic transformation, and aligning projects with client objectives and financial goals.

Heng Zhang's Current Company Details
The Institute Of Service-Oriented  Manufacturing

The Institute Of Service-Oriented Manufacturing

Strategist | Project Manager | Researcher | Ph.D. in Industrial Economics
Heng Zhang Work Experience Details
  • The Institute Of Service-Oriented  Manufacturing
    Project Manager
    The Institute Of Service-Oriented Manufacturing Feb 2024 - Present
    Hangzhou, Zhejiang, China
    Responsible for managing consulting projects at the city, industry, and enterprise levels, and leading the development and execution of comprehensive research plans, including the design of questionnaires, compilation of findings, and review of deliverables. Additionally, designed and facilitated workshops focused on overcoming corporate challenges and driving strategic transformation while providing pre-sales support by engaging with clients.● Spreadheaded extensive research initiatives across 8 industries—AI, smart equipment, smart home appliances, integrated circuits, genetic technology, ceramics, food, and furniture. Managed the end-to-end research process, covering 4 provinces and more than 100 enterprises. Responsibilities included conducting desk & field research, formulating research plans, and authoring industrial reports. ●Led industrial diagnostics initiative for Jiangsu textile industry transformation. Managed comprehensive assessments for 20 textile enterprises, coordinating 3-day on-site evaluations covering all departments. Developed standardized diagnostic templates and assessment frameworks. Presented final assessment findings and transformation recommendations to enterprise and government stakeholders.● Developed evaluation system and implemented tailored diagnostic procedures for 155 innovative manufacturing enterprises in Linping and structured a team into two on-site execution groups to ensure thorough and efficient assessments. Established post-diagnostic monitoring to identify and capture new business opportunities. ● Designed and hosted 4 workshops aimed at guiding entrepreneurs in practicing the key steps needed to overcome corporate challenges through service-oriented manufacturing transformation, benefiting over 150 manufacturing enterprises. Successfully transformed the workshops into a profitable product, collaborating with the BD team to market and sell them to industry associations, science parks, and local government entities.
  • Woods Bagot
    Strategy Development
    Woods Bagot Oct 2019 - Dec 2023
    Shanghai, China
    Responsible for driving evidence-based analysis and the planning of projects, while actively facilitating the expansion of the group's innovative business. Additionally, involved in supporting the customer management and marketing strategy. ● Engaged in a total of 43 projects, encompassing diverse fields such as urban planning, urban regeneration, mixed-use, industrial parks, health, retail, and tourism. My primary focus revolved around conducting market analysis, gaining customer insights, positioning projects, devising strategies, and creating brands.● Led and facilitated workshops for 16 projects, conducting pre-workshop interviews with senior and C-suite leaders, effectively designing and executing workshop sessions, and producing comprehensive reports to capture all valuable insights and outcomes.● Coordinated and hosted one seminar, providing essential support in preparing the keynote speeches through the design and analysis of a comprehensive questionnaire focused on target users. Additionally, actively contributed to the formation of a consortium with one of the participating companies, allowing us to collaboratively bid for a new project.● Collaborated with the group's digital department to drive the research and adoption of intelligent design tools. This encompassed conducting competitors analysis and gathering essential demands, ultimately leading to the development of intelligent tools.● Drove the expansion of strategic partnerships across various fields, establishing an innovation laboratory in collaboration with the Duke Behavioral Science Forward Center. ● Conducted comprehensive research on customers and competitors, providing the business team with tailored and strategic recommendations, including potential customer background checks, risk warnings, and the exploration of differentiated services.
  • 浙大网新集团
    Senior Researcher
    浙大网新集团 Jan 2019 - Apr 2019
    Hangzhou, Zhejiang, China
    Responsible for developing the framework of group's innovative business, while also delivering essential support to the real estate department in land acquisition projects and data analysis to facilitate daily operations.● Conducted research on the global smart cities and smart healthcare industries, contributing to the formulation of new strategies for group's "smart cities" and "smart healthcare", which involved developing the framework for each new business within the group.● Researched the Haining-Hangzhou Integration Industrial Plan and the development status of the small and micro-park in Haining City, while also facilitating the group's land acquisition process in Haining. ● Analyzed data related to the national, Ningbo, and Cixi office markets, providing insights to support the group's commercial real estate projects in Cixi.

Heng Zhang Education Details

Frequently Asked Questions about Heng Zhang

What company does Heng Zhang work for?

Heng Zhang works for The Institute Of Service-Oriented Manufacturing

What is Heng Zhang's role at the current company?

Heng Zhang's current role is Strategist | Project Manager | Researcher | Ph.D. in Industrial Economics.

What schools did Heng Zhang attend?

Heng Zhang attended Wuhan University, Duke University, University Of North Carolina At Chapel Hill.

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