Douglas Ribback Email & Phone Number

San Jose, California, US

MetricStream is the world’s largest independent provider of governance, risk, and compliance (GRC) products & solutions.

Tampa, Florida, US

Reporting to the CEO, responsible for building and leading a global marketing team from the ground-up for a cybersecurity software company that protects critical infrastructure including 98% of US nuclear facilities. Hired and managed a team of 12 staff comprised of 5 Field Marketing Managers, 1 Sr. Product Marketing Manager, and 6 Sales Development.

Tampa, Florida, US

• Promoted from Sr. Director of Demand Gen to VP of Marketing within 5 months. Reporting to the CEO, responsible for delivering 100% of the sales pipeline through inbound and outbound strategies for cybersecurity.
• Successfully implemented corporate and product strategies that established the company as a recognized leader in enterprise data security by Gartner and Forrerster.
• Attained 138% of 3x pipeline generation goal in 2018 and consistently exceeded pipeline generation goals for 14 quarters straight by more than 135%.
• Key to driving 35-50% year-over-year growth in revenue for 3 years straight, resulting in an acquisition.

Alpharetta, GA, US

• Rehired by the CEO (CollabNet acquired SourceForge, a previous employer) and worked with the executive team to assess the company portfolio, develop a go-to-market strategy and drive execution of the demand generation.
• Increased overall pipeline opportunities by 40%, raw leads by 200%, MQLs by 400%, and generated a 450% increase in same quarter pipeline.
• Designed and implemented a new lead scoring, prioritization and assignment processes. Launched projects for database cleansing and segmentation to prepare data for automated lead nurturing programs. Worked with.

Chicago, IL, US

• Promoted to lead global marketing programs after successfully launching a global marketing plan for "Continuous Delivery” (DevOps) solution comprised of three Open Source enterprise products and a services practice..
• Helped establish thought leadership and build global brand awareness of “Continuous Delivery.”
• Drove global standardization of marketing operations—developed and ensured marketing goals, budget and revenue forecasts were met through tracking marketing KPIs using Marketo and SFDC.
• Recipient of 2011-2012 Silverpop Star Award for Best Enterprise Campaign.

San Francisco, CA, US

• Responsible for growing market awareness of the #1 open source CRM solution. Implemented global demand strategies targeting the SMB market within North America, APAC and ROW, while consulting on EMEA. Developed.
• Exceeded goals 8 consecutive quarters.
• Increased leads from 12K to 30K leads/qtrs. through demand gen programs and successfully attained 300% pipeline coverage within 3 quarters.
• Drove demand for enterprise trial downloads exceeding 70,000 per month.
• Helped drive implementation of SaaS trial offering, resulting in over 3,000 trials per month; 30,000 installs per month; resulting in over 2,000 qualified prioritized leads per month

San Diego, California, US

Key contributor to converting the Top 100 most trafficked web site, Sourceforge.net (a leader in Open Source), into an industry leading enterprise software development platform and successfully penetrating F500 market. Launched enterprise SaaS solution with web-based e-commerce. Supported global direct sales by developing and implementing metrics-based.

Campbell, CA, US

• Sr Marketing Manager, Novell Upgrade Services (1999 – 2001)
• Co-developed and implemented installed base acquisition and renewal marketing programs to establish a direct sales channel to the SMB market for Novell’s WW Services group.
• Launched Novell software subscription marketing programs in North America for all of Novell’s major enterprise products (NetWare, ZENworks, and GroupWise).
• Responsible for marketing budget and demand creation to Novell’s installed base of 700,000 customers via monthly web, direct mail and email campaigns.
• Exceeded revenue plan for a new subscription-based target market within 1 year. Product Manager, Sun Software Subscription Services (1997 – 1999) Solaris, Workshop, Solstice and developer productsDeveloped and drove.

• Responsible for maintaining $70 million international consumer software product category for $600M direct marketing and catalog reseller of IT product and services.
• Managed a $1.2 million annual marketing budget.
• Deployed global marketing programs through the company’s direct marketing channels including PCMall, MacMall computer retail catalog, online web site (www.pcmall.com), retail stores and call center.
• Coordinated demand generation programs with outbound telesales programs with call center, utilizing 450 telesales reps, targeting enterprise customers.

Auburn, WA, US

• Responsible for vendor marketing programs and maintaining product sales for consumer-based software for $400M direct marketing and catalog reseller of IT products and services.
• Managed a $1 million annual marketing budget.
• Deployed global marketing programs through the company’s channels including PCZone and MacZone computer retail catalog and online web site (www.zones.com), retail stores and call center.

Business & International Relations Certification, Executive Education, Business, International Relations And The Political Economy

Mass Communication/Media Studies

Undergraduate Studies

Associate Of Arts