Dries Boven Email & Phone Number

Zoersel, Be

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Belgium

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Netherlands

My mission is to achieve profitable revenue growth in the direct channel (Viking) by setting and establishing strategic direction, developing and implementing relevant and differentiating customer value propositions and contact strategies with the following focus areas:• Strategic Marketing Planning & Value Proposition• Development & implementation of a customer loyalty program (Viking Rewards)• Market Research & VoC (customer, competitive & market insights)

As marketing manager I was responsible for different pan European, strategic product marketing initiatives and operations: • Manage a portfolio of CRM based, multichannel European product promotion programs with a multi-million annual budget responsibility (including managing 'vendor partner programs')• Establish “Pricing Excellence” to improve customer price perception and to optimize margin opportunities (pricing strategy, architecture, tooling & processes)

As program manager I led several strategic 'digital transformation' initiatives within Europe with strategic marketing, change management and eCommerce as main project commonalities. My responsibilities were:• Improve customer experiences & touch-points along the (multichannel) shopping journey• Design, build and launch of an interactive interior design webshop• Development & implementation of a multi touchpoint contact strategy• Definition & implementation of a new customer segmentation

1) Business Development responsibilities:• Manage and expand a participant network of large and complex organizations• Launch and follow up of different consultancy projects.• Introduce new developed services in the market.• Active participation in the trainee recruitment process.2) Marketing responsibilities:• Responisble for marketing & communication of ORMIT Belgium• Perform market-, competitor- and trend analysis.• Manage the online and offline communication channels.

Belgium

ORMIT trainee for ArcelorMittal, Fortis, GSK & DupontAt ORMIT I managed several projects for different multinationals. My goal was to build up relevant working experience in diverse management domains, sectors and company cultures in a very short period of time.[*] ARCELORMITTAL [January '08 – October '08]Responsible for the ‘invoicing throughput time’ reduction in 25 West European Mills.[*] FORTIS [September '07 – January '08 ]Development and organization of a 5 days 'boot camp' for more than 100 new associates.[*] GLAXO SMITH KLINE [February '07 – September '07 ]Setup of a project management methodology and training record tool (PeopleSoft). [*] DUPONT [August '06 – February '07 ]Responsible for supply chain business process improvements.

Executive Master, Marketing And Advertising

*Content: Consumer equity & strategy - consumer behaviour – advertising & media planning – product, service & price – channel & sales.

Master After Master, General Management (Uams)

*Content: Marketing management – Financial Management & accounting – Business communication – Strategic management – Economics –.

Master, Integral Product Development (Industrial Design)

*Content: Economics – Marketing - Innovation management - New product development management - Mechanic & electronic product engineering –.

Apmg Accreditation, Project Management, Prince 2 Practitioner

Modern Languages & Mathematics