- Defining and implementing the sales strategy, nationally and internationally- Defining and monitoring objectives to be achieved through KPIs- Implementation of product strategy per sales channel and geographical regions- Managing the commercial back office- Drawing up and implementing the marketing plan (on-line activities, trade fair participation)- Operational sales tasks (negotiations, customer prospecting, preparing offers, following up tenders, etc.)- Working out and offering customised solutions in consultation with R&D, design and production- Regular travel at home and abroad (customers, trade fairs)- Reporting sales figures- Member of the management team- Reporting to the CEO

Supervising and preparing growth of a start-up- Defining business strategy & growth path together with the owner- Drafting the business plan, securing funding for growth- Finding, applying for and following up subsidy applications- Preparing HR policy and recruitment- Operational sales tasks (prospecting customers, making offers, following up tenders, etc.)- Operational marketing tasks (building website, making videos, creating brochures, following up social media, etc.)

Sales Strategy-Roll-out, evaluate and adapt sales strategies according to the overall channel, product and brand strategy.-Manage sales by developing a budget plan that covers sales, revenue and profit.-Promote the organization, brands and products.-Follow-up on market trends and use BI to adjust strategy accordingly.-Business development and search for new opportunities.Team Management: -Manage, develop, coach and motivate the sales force (10 people) in order to develop their skills, ensuring a high professional standard so that sales targets and KPI targets are met. -Talent management & succession planning. Define training needs and monitor development of the sales team. -Allocate sales territories and set (individual) sales targets. Oversee the activities and performance of the sales team- Lead the sales team in transition processes & change management.- Organize and encourage the use of our CRM tools- Ensure the well being of teammembersCustomer Management: -Meet with customers to discuss their evolving needs and to assess the quality of our company’s relationship with them -Consult customers on market trends, product portfolio, brand portfolio-Lead major account management

- Experience in the tyre industry with EMEA responsibilities- Business Unit management with P&L responsibility.- Business Development (full responsibility for implementation)- Market knowledge of the European private brand business (sales, marketing, legal, finance, pricing).- Negotiation skills- Virtual team management and experience within a matrix organization.- Special knowledge about wholesale & mass retail business. - Longstanding experience in business management in Turkey and Greece. - Good financial knowledge with experience in leading an M&A team. - Good legal knowledge and skilled in contract negotiations. - Good knowledge of logistics processes.

- Long term project management to develop the General Tire brand in the EMEA market- Project lead ( Coordinating efforts between sales, marketing, product development, R&D development, legal department, Logistics)- Direct responsiblity for the marketing mix, sales strategy and supply chain)-