Hi there, thanks for visiting my profile! I've spent more than a decade helping & scaling a range of start-ups and scale-ups. I'm what people call a T-Shaped profile with broad general knowledge, while specializing in Marketing & Sales Enablement. Early on during my studies I found out that I like to work with passionate people to make extraordinary things happen, for example managing 100+ volunteers to organise a campus-wide charity event. During my post-grad at Vlerick Business School I had many interesting discussions with entrepreneurs. Their stories made me want to join a startup, so I could really make an impact. Despite having job offers from Fortune500 companies, I decided to follow my gut & start working at C-Site (formerly Asoreco), a B2B SaaS start-up. We started at the founders' kitchen table and built the sales & marketing strategy from scratch, pivoted a few times and launched several products which we sold to 100+ companies.In 2014 I joined the fastest growing Belgian start-up (at the time) - Showpad - as employee 25. My role was to help the VP Sales and build an 'outbound & inbound' machine. It was a great experience and four years later our sales development team had 40+ SDRs across Europe and the US. Most were onboarded by me and and I'm proud to say they are still following my playbook to this day.After being in a sales-development focused role I joined LoQutus & Ground lion (now part of AXI) as their head of marketing. I wanted to explore the 'other side', having worked closely with marketing teams in my previous roles. A year later I joined VODW, which was acquired very soon after by EY. My 6 months as a consultant were very insightful, however I missed the feeling of making an impact. One of my projects led me to EGSSIS where I worked closely with the founder, CTO and Head of Product to turn the company into a lean & agile scale-up, while increasing sales & brand awareness. This led to EGSSIS being acquired by Energy One Limited (ASX: EOL) in 2021. Today I am part of Energy One's global marketing team and we've done amazing things. I've taken on a champion role for HubSpot CRM, rolling it out globally across all business units. We also rebranded and launched a new website bringing our 5 different companies together, and we're driving key marketing activities to support our global sales organisation.
Listed skills include Entrepreneurship, Business Strategy, Start Ups, B2B, and 35 others.