- Focused on social media engagement for all C2C luxury items for greater online visibility and online sales.- Responsible for blogger activations and cross company collaborations and advertising with complimenting services/ products/ lifestyle. - Used back end web data to further push brands in demand and run promotional call to actions on new arrivals via authenticity validations, etc. - Designed all in-house shoots and other promotional activations with top Singaporean influencers and HNI real life clients. - Assisted in and promoted all market pop ups in high end cafes / restaurants / clubs of Singapore.

-Positioned at their headquarters and responsible for inter-regional communications in SEA.-POC for media/ magazine shoots, features and product loans-Lead intern for proposing new digital marketing strategies for La Perla Web, CRM and other Social Media Platforms, etc.-Attended the SES Singapore Conference, strengthening personal knowledge regarding new marketing techniques and strategies via social media and digital communications.-Lead intern for facilitating the movement of the La Perla Fashion Show 2013, at Amber Lounge, Pacific Place.

- Designed promotional strategies for existing Tv shows like Masterchef Asia through both online & offline media including TV sponsorship activations.- Assessed existing and Designed new challenges for Masterchef Asia for maximum screen viewership. - Managed social communities to optimise online recognition for TV shows.- Proposed plans to grow company portfolio further with a focus on new projects and screen presence.

- Managed sponsorship initiatives with hospitality, health & retail brands.- Designed creative strategies & managed social media communities to enhance brand presence.- Proposed weekly promotions to lock in revenues, increase store footfall & brand value across media.- Studied & documented market growth opportunities across Asia.

- Assisted in purchasing & craft mediums, gaining better knowledge of textiles.- Managed media partners for future events & promotion opportunities.- Assisted in designing seasonal & other discounts to encourage increased footfalls.