Manage a team of 12 editorsDevelop own apparel line and collaborate with Veja on ftw product (2500 units)Design & optimize graphic and editorial content: writing articles, product tests and interviews, photo shoots and retouchingBrand content : Polar, Garmin, Nike, Puma, On running, Hoka, Saucony, Buff, TNF, adidas, Salomon...Develop loyalty, animate and moderate communities on social networks

In charge of a fleet of pure player, generalist and specialist stores for Teamwear, Football/Rugby, Indoor, Tennis and Running/trail categories. Define assortments, marketing packages & budgets per storeOrganize customer attendance at buying days , drive sales, manage post- buying days reminders and finalize agreementsEnsure commercial management of customer order books (cancellations, returns, restocking, markdowns, etc.)Achieve customer portfolio invoicing targetsAnalyze performance & coordinate activationsIdentify backlog risks and opportunities, recommend and implement corrective and proactive action plansCommunicate on a daily basis with the customer service as part of the season's logistical operations follow-up.

In charge of a fleet of generalists and specialist storesN°1 in market share on my key doors vs. N°4 before taking up postAnalyze performance (weekly, monthly and seasonal reports), collections and distribution networks.Identify growth drivers and implement purchasing recommendations (restocking, timing, returns, etc.).Promote sales: events, demonstrations and product tests. Organize sales operations (purchase incentives, competitions, etc.) Train retailers and area managers in adidas technologies.Merchandising: support for set-ups, product showcasing, corrective actionsRaise the awareness of area managers on investments, inventory issues, brand and image strategy (Sell-in, Sell-out, Marketing & Communication).

Développer le CA et le trafic : 1er carrefour market France sur la catégorie Piloter et animer les ventes, concevoir des opérations commerciales (gestion des sélections et de l’assortiment, suivi des stocks, des ventes, mise à jour des prix d’achat et de vente)Merchandising, Théâtralisation, mise en place de la signalétique clientèle et affichage des prix dans l’espace de venteTrophée du vin La RVF 2014 : Hyper de l’année