Human Care produces and provides mobility solutions for people around the world. Main product areas are Mobility Aids, Lifting Solutions, Healthcare Beds, and Convertible Chairs for people with reduced mobility.• Part of the management team and responsible for external and internal communication for four direct selling countries (SE, NL, US, CA,) and a worldwide network of distributors. • Development of strategic marketing plans focusing on growth opportunities, as well as implementation tactics. Leadership of marketing team resulting in marketing activities such as events, campaigns, product releases, marketing collateral, advertising, digital marketing (web design & development, social media, lead conversion, SEO/PPC, etc.)• Identify opportunities for growth through analyzing market data, trends, and competitors, comparing to company activities and current product portfolio. • Development of internal processes and organizational structure to increase efficiency in marketing spend, including the transformation of digital platforms such as web and data tracking to ensure an efficient digital marketing process.

Handicare is a global company that offer straight and curved stair lifts, transfer, lifting and repositioning aids, vehicle adaptations and medical equipment in over 20 countries. Revenue 2019 amounted to MEUR 271. Around 1 100 people employeed.• Part of the management team for the patient handling division and responsible for external and internal communication, as well as marketing budget, for 5 direct selling countries (SE, NO, DK, UK, NL) and over 30 distributor countries worldwide.• Development of strategic marketing plans focusing on growth opportunities, as well as implementation tactics. Leadership of marketing team (5 employees) resulting in marketing activities such as events, campaigns, product releases, marketing collateral, advertising, digital marketing (web design & development, social media, lead conversion, SEO/PPC etc.) • Identifty opportunities for growth through analysing market data, trends, and competitors, comparing to company activities and current product portfolio. Resulting in product rationalisation projects as well as new product development projects.• Lead the customer insight process including customer surveys (NPS + Customer Barometer Index) and interviews, followed by identifying areas of improvments and develop corrective action plans and follow up activities.• Merging acquired brands into the main company brand as well as merging product portfolios.• Development of internal processes and organisational structure to increase efficiency in marketing spend, including transformation of digital platforms such as web, CRM and data tracking to ensure an efficient digital marketing process.

SciBase has developed a unique point of care device for accurate detection of malignant melanoma. With over 20 years of research behind the finished product, the Nevisense, it is now sold and marketed in many geographies around the world. Current responsibilities include:- Define customer requirements- Identify competitors’ strengths and weaknesses- Navigate national reimbursement structures- Forecast market trends and adapting marketing activities accordingly- Develop Clinical Value Proposition and messaging strategies - Set marketing and branding objectives for inbound and outbound channels- Co-ordinate marketing campaigns with sales activities- Manage and improve lead generation campaigns and co-ordinate these with sales activities- Brand management and corporate identity management- Manage external agencies to oversee creation and delivery of press releases, advertisements, and other marketing materials- Lead all areas of content generation and production across all social media platforms.

Ekso Bionics is the world leader in the development of rehabilitation exoskeleton that enables paralysed patients the ability to stand and walk. I am accountable for the strategic marketing and implementation plan in the EMEA region, focusing on identifying and quantifying growth opportunities with high ROI for the direct sale organisation as well as the distributor network by:• Managing the marketing team in their daily work monitoring markets and competitors movement and identifying new possibilities in sales, marketing, and product development. • Lead the marketing team to conduct marketing activities determined in the implementation plan such as; events, targeted campaigns, product releases, PR, develop of marketing collateral etc. All in consistency with company value statement and key messages to support the sales force and other internal departments. • Support the distributor network in their marketing activities and ensure that brand consistency is achieved at all levels. • Responsible for the implementation of the CRM system in the organisation and connecting this to automated marketing processes such as email drip campaigns and prospect to opportunity creation.• Constantly improving the company’s web and social media platform to create awareness and generate sale leads. • Managing the marketing budget, ensuring that cost efficiency and economy of scale are achieved.

Founded a consulting company specialising on marketing and CRM services mainly for the asset and property industry. Main company activities was to provide professional advice to organisations on how small improvements could make a large impact on marketing spend and how they could work with their branding strategy. This period also gave me the possibility to further deepen my knowledge in marketing and gain experience in all aspects of running a company in the UK.

Valad Property Group is a real estate investment firm specialising in value-added, multi-let commercial and industrial properties. The firm has an international network of local offices managing assets of $9 billion globally in 7 regions, with teams taking care of approximately 9,000 tenant customers in 1,000 properties. Main responsibilities:• Managing market and letting operations to decrease vacancy and increase property and fund value.• Negotiations with new and existing tenants, analysing and calculating investments on units and leading/coordinating work with construction firms, property managers, project managers and external brokers, and financial reporting.• Development and implementation of new strategies leading to the improvement of operational efficiency through CRM systems, webpages and marketing channels.

Erik Olsson Real Estate Agency was founded in 1997 and is one of Stockholm’s leading real estate agencies, focusing on up-market residential properties. In 2006 the company expanded and the office in Gothenburg was set up. Three years later, Erik Olsson’s office had one of the leading positions in the Gothenburg market.• Responsible for developing and implementing the marketing strategy for the Gothenburg area. • Daily duties included contact with advertising agencies; external suppliers and partners in order to develop promotional materials and manage events. • Responsible for the company's estate advertising, including preparation and coordination of content and photographs for new and existing properties.

• Driving the startup of the Gothenburg business together with the general manager. • Daily duties included conducting sales consultations with potential clients in order to build a network of contacts within the Gothenburg area. The role also included responsibility for the coordination of ongoing sales; contract management; information retrieval; marketing and advertisement design of properties in daily newspapers. • Introduction and training of brokers and consultants and responsibility for Erik Olsson's banking cooperation.