John Bates is a CEO at SER Group. He possess expertise in enterprise software, cep, strategy, distributed systems, big data and 44 more skills. He is proficient in English. Colleagues describe him as "I was working for John when he was CMO at Software AG. John not "just" got the marketing operations optimized; he also defined the positioning and GTM strategies of Software AG. He truly combined the CMO role with his thought leadership. Because of his in-depth knowledge of software markets, his sense for technologies trends and his leadership skills he could develop a vision and excite people to turn it into reality. Besides this he got a brilliant British sense of humor which Germans really appreciate." and "It has been a great pleasure and experience to work with John. He is a thought leader and surely one of the most visionary and inspirational managers which I have worked with. Johns deep technical knowledge and his ability to translate complex technology solutions into messages that resonate with colleagues, customers and prospects make him to one of the most effective technology executives. Also his style of leadership, dedication, honesty, integrity and his great sense of humor are making him to an extraordinary great leader and mentor. "