Dr. Juhi P. Pathak, Associate Professor at Amity School of Communication, Noida, is an author and has a specialization in print, television and media ethics.Dr. Pathak has more than 12+ years of teaching and research experience and 5+ years of experience in the industry. Prior to joining Amity University, Noida, Dr Pathak served at Amity University (Noida & Mumbai), G.D. Goenka University (Gurugram) and Sharda University (Greater Noida). Having cleared UGC NET/JRF (Mass Communication) in 2012, she joined the Department of Communication in Gauhati University as a 'Junior Research Fellow' and also takes pride in having taught in the Department as well as at IDOL, Gauhati University. Prior to teaching and research, she worked with Navi Mumbai Television Channel (NMTV), was the Editor of ‘Seven Sisters’ - the PRSI Journal (Guwahati Chapter) and had also freelanced for DNA newspaper in Navi Mumbai.She has authored six books. The first two books ‘Introduction to Media Laws and Ethics’ (1st Ed: 2014 & 2nd Ed: 2017), 'Television Advertising Ethics and Human Rights' (1st Ed: 2018) have been accepted as reference books in many Colleges and Universities across India. The third book co-authored book ‘Contemporary Media Discourses: Trends, Issues and Prospects’ (1st Ed: 2021) as a research project under ACRTD under CAPF. Her fourth book ‘Film Appreciation on Cinemas (1980 to 1990) of Jahnu Barua: Social, Economic, Political and Cultural Perspectives’, fifth book, ‘Film Appreciation on Cinemas (1990 to 2000) of Jahnu Barua: Women, children, political and psychological perspectives’, and the sixth book ‘Film Appreciation On Cinemas (2000 to 2015) Of Jahnu Barua: Children, Social, Political And Psychological Perspectives’ were published as research projects under ACRTD under the aegis of CAPF.Dr. Pathak has Chaired in the International Conference on “Narratives of Displacement” organized by the prestigious London Centre for Interdisciplinary Research, UK. One PhD has been awarded under her supervision at the School of Communication, GD Goenka University which is the first Doctorate of the Department. She has received various awards and certificates of merit from various educational institutions for her academic excellence including the very prestigious Anundoram Borooah Award awarded by the State Government of Assam and Received multiple appreciations from National and International organisations including recognition from the Assam State Commission for Protection of Child Rights (ASCPCR) for contribution in the area of human rights and especially, Child Rights.