Content localisation and communication, brand listening and reputation

Employee Engagement , Internal Communication, Leadership Communication, Newsletter

Key Functional Areas:. Business development and Marketing• Developing marketing strategies to build consumer preference for concerned categories and publications.• Group Head ensuring targets through keeping track of sales figures and assessing market requirements.• Responsible for print plus solutions involving radio, TV, Internet all inbuilt with print plan.• Assisting clients for media planning and buying.• Handling activation and BTL activities for various… Show more Key Functional Areas:. Business development and Marketing• Developing marketing strategies to build consumer preference for concerned categories and publications.• Group Head ensuring targets through keeping track of sales figures and assessing market requirements.• Responsible for print plus solutions involving radio, TV, Internet all inbuilt with print plan.• Assisting clients for media planning and buying.• Handling activation and BTL activities for various clients in conjunction with Times red cell• Initiating features in the broadsheet and tabloids and proposing the same to the clients.• Drove initiatives across Editing and responsible for the articles/edits. • Managed interviews and write ups for promotional features.• Checking the blue print and the final representation on the page before sending it for printing. Chief Accomplishments:• Achieved 100% target and scored Exceed Expectations consecutively for two years..• Created new and innovative concepts for clients in building them with 360 degree media..• Organized Special Features Show less

Key Functional Areas:• Create marketing and PR campaign and execute BTL activities for branding and building revenue base to create a profit center at Pune and rest of Maharashtra• Building business plans, strategy and market opportunities for the new medium to expand in rest of Maharashtra (outside Mumbai), while building brand equity amongst advertisers and agencies through effective corporate communication.• Responsible for handling a team of BD managers to execute various sales… Show more Key Functional Areas:• Create marketing and PR campaign and execute BTL activities for branding and building revenue base to create a profit center at Pune and rest of Maharashtra• Building business plans, strategy and market opportunities for the new medium to expand in rest of Maharashtra (outside Mumbai), while building brand equity amongst advertisers and agencies through effective corporate communication.• Responsible for handling a team of BD managers to execute various sales and marketing activities.• Working with the national level marketing team and drive national level marketing plans and campaigns regionally. Relationship building through meetings, Mailers and conference calls• Prepare Market Research Reports and submit it to the concerned authorities for further action• Managing all external communication channels such as website/ brochures / press release etc to enhance organization visibility.• Organise events to enhance the brand value and work around communication strategies. Show less

Key Functional Areas:Business Development & Marketing - (Magazine and Broadsheet features)• Handling WWM Magazine (Femina National, Femina Pune, FilmFare, & Top Gear data base and generating brand awareness through features and promotional activities.• Initiating features in the Magazine and proposing the same to the clients.• Drove initiatives across Editing and responsible for the articles/edits of Magazine and broadsheet. • Managed interviews and write ups for… Show more Key Functional Areas:Business Development & Marketing - (Magazine and Broadsheet features)• Handling WWM Magazine (Femina National, Femina Pune, FilmFare, & Top Gear data base and generating brand awareness through features and promotional activities.• Initiating features in the Magazine and proposing the same to the clients.• Drove initiatives across Editing and responsible for the articles/edits of Magazine and broadsheet. • Managed interviews and write ups for features.• Planning marketing activities, that involved broadsheet & Magazine together, to achieve target estimations and review effectiveness • Coordinating with Creative Designers and production houses for making Artworks & Creative, for designing of advertisements and product literatures, • Coordinating with the in-house creative and editorial team for restoration of the page layout, content and headers.• Checking the blue print and the final representation on the page before sending it for printing. Chief Accomplishments:• Increased the magazine client database & brought new clients to participate in Magazine.• Initiated many features in the Magazine and Broadsheet, and succeeded in generating extra revenue.• One of the core players in bringing Femina issue from 24 to 60 page issue.• Also worked out some editorial themes and managed few celebrity and HN1 interviews also. Show less

Internal Communications: • Facilitate organizational and marketing communication • Provide news content and CSR content • Spearheading and managing of internal blogs • Handling Internal Communications activities such as company magazine, CSR communications• Conduct weekly training/ presentation of the new admissions on international education • Manage and execute all communications by working closely with location leaders and functional heads.• Coordinate with… Show more Internal Communications: • Facilitate organizational and marketing communication • Provide news content and CSR content • Spearheading and managing of internal blogs • Handling Internal Communications activities such as company magazine, CSR communications• Conduct weekly training/ presentation of the new admissions on international education • Manage and execute all communications by working closely with location leaders and functional heads.• Coordinate with multiple functions to drive integrated messages and timely, relevant, cross-company information. • Coordinate between various verticals for information • Coordinate between all the employees based in various locations for their inputs in the company magazine• Work closely with the company decision maker to create and update marketing collateral, brochure, presentation, among others • Create content for Internal Events • Align with the marketing team to conduct internal interviews and share materials for awards etcExternal Communication - PR and Media Relations• Increase media visibility by increasing the frequency of media exposure about company’s key accomplishments and initiatives Brand Promotion:• Participate in brand building by positioning the senior management at brand-building meetings • Responding to media queries/requirements• Advertisements/branding in media publications hoardings• Liaison with various vendors – ad agencies, printers etc• Successfully brought out the in-house e-magazine • Developed brochure and marketing manuals to equip sales team to effectively communicate company proposition to clients• Effectively coordinated with the senior managers, employees and the creative team for the making of the corporate film and corporate presentation• Successfully executed a press conference inbuilt with a BTL activity on large scale with partners like Delhi Traffic Police, Ministry of E&F, Delhi State Govt., Zee News and Radio City Show less

External Communication - PR and Media Relations• Maintain relations with media- writing & circulating press releases, to online and print media• Increase media visibility by increasing the frequency of media exposure about company’s key accomplishments and initiatives• Assist in press conferences as well as writing articles and press releases with all sub brands including Limca Book of Records.• Participated in various CSR activities.Crisis Management• Participated… Show more External Communication - PR and Media Relations• Maintain relations with media- writing & circulating press releases, to online and print media• Increase media visibility by increasing the frequency of media exposure about company’s key accomplishments and initiatives• Assist in press conferences as well as writing articles and press releases with all sub brands including Limca Book of Records.• Participated in various CSR activities.Crisis Management• Participated in crisis management practice on behalf of Coca Cola India for destroying tourist places through rock advertising• Assist in press conferences and releases hence countering questions from reporters and media• Handling complaints on behalf of customers and end users as per policies generated by the system or with special approvals Show less