Khaled Ibrahim

Khaled Ibrahim Email and Phone Number

Lecturer in Marketing @ Auckland University of Technology
Auckland, NZ
Khaled Ibrahim's Location
Auckland, Auckland, New Zealand, New Zealand
About Khaled Ibrahim

I've consulted for large corporations such as Fisher & Paykel Healthcare, and SMEs like Cotara Holdings and Montiplay, working across sectors including medtech, fashion, and higher education in New Zealand, the UK, and the MENA region.I am an experienced academic and consultant with a PhD in Marketing from Otago Business School, New Zealand, and an MSc in Advertising and Marketing from Hull Business School, UK. Currently a Lecturer in Digital Marketing at Unitec Institute of Technology, with expertise in branding, AI, consumer behaviour, and digital transformation. Passionate about research, I lead multiple projects focused on brand management, brand generosity, and AI's impact on consumer behaviour.

Khaled Ibrahim's Current Company Details
Auckland University of Technology

Auckland University Of Technology

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Lecturer in Marketing
Auckland, NZ
Khaled Ibrahim Work Experience Details
  • Auckland University Of Technology
    Lecturer In Marketing
    Auckland University Of Technology
    Auckland, Nz
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  • Unitec
    Principal Lead (Marketing, Consumer Behaviour And Tourism Research Group)
    Unitec Aug 2024 - Present
    Auckland, New Zealand
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  • Unitec
    Co-Chair (Auckland Regional Accounting Conference 2024)
    Unitec Mar 2024 - Present
    Auckland, New Zealand
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  • Unitec
    Advisory Committee Member (Unitec And Manukau Institute Of Technology)
    Unitec Feb 2024 - Present
    Auckland, New Zealand
    Representing the School of Applied Business- (Unitec and Manukau Institute of Technology)
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  • Unitec
    Research Leader
    Unitec Jan 2024 - Present
    Auckland, New Zealand
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  • Unitec
    Business Case Programme Lead
    Unitec Sep 2023 - Present
    Auckland, New Zealand
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  • Unitec | Te Pūkenga
    Lecturer In Digital Marketing
    Unitec | Te Pūkenga Aug 2023 - Present
    Auckland, New Zealand
    • Course leader for Digital Transformation, Web Analytics and Inbound Marketing– Postgraduate level.• Supervised master’s theses (12 completed).• Achieved 95% student satisfaction and 98% student success.• Designed and developed course materials informed by industry practices and cutting-edge research; collaborated with branding experts, e.g., Sharesies and other various industries, to enhance students' experience.
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  • New Zealand Journal Of Applied Business Research
    Editor In Chief
    New Zealand Journal Of Applied Business Research Apr 2024 - Present
    Auckland, New Zealand
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  • University Of Otago
    Teaching Fellow
    University Of Otago Jan 2022 - Aug 2023
    Dunedin, Otago, New Zealand
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  • University Of Otago
    Doctoral Candidate
    University Of Otago Aug 2019 - Aug 2023
    Otago & Southland, New Zealand
    PhD researcher in brand management, particularly in the area of brand personality. I have conceptulised the construct of brand generosity and developed a measurement scale perceived brand generosity (PBG). Completed my thesis with a high commendable recommendation from the examiners.
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  • University Of Otago
    Online Mba Technical Support Specialist, Executive Programmes
    University Of Otago Dec 2019 - Jul 2023
    Otago & Southland, New Zealand
    • Support development and review of written instructions for students and lecturers• Support students and lecturers with orientation, particularly relating to software and hardware• Support students and lecturers on the Online MBA by providing technical back-up and advice prior to, during and after classes• Attend and troubleshoot technical problems during Online MBA classes • Record the class sessions and assist with uploading to Otago Capture• Complete incident report sheet after each class and provide advice on frequent problems and possible solutions• Provide other support as necessary for the Otago Online MBA programme
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  • University Of Otago
    Assistant Lecturer In Marketing
    University Of Otago Feb 2020 - Dec 2021
    New Zealand
    Lecturer in Marketing at the Department of Marketing, Otago Business school.- Marketing MART112, Delivery: Hybrid. Course leader Dr Loic Li.- Integrated Marketing Communication IMC MART201, Delivery: Hybrid. Course leader Dr Shelagh Ferguson.Assistant Lecturer/tutor in the Department of Marketing.T2-2021 MART112 Marketing.T2-2021 MART201 Integrated Marketing Communication.T1-2021 MART 306 Innovation and New Product Development.T1-2021 MART112 Marketing.T2-2020 MART201 Integrated Marketing Communication.T1-2020 MART112 Marketing Management.
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  • Aa Global Language Services Limited
    Freelance Interpreter
    Aa Global Language Services Limited Apr 2018 - Jan 2019
    Hull, United Kingdom
    Facilitated communication across various platforms by interpreting for face-to-face engagements, phone conversations, and conference appointments.
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  • Aa Global Language Services Limited
    Data Coordinator
    Aa Global Language Services Limited Oct 2017 - Mar 2018
    Hull, United Kingdom
    Managed the interpreting department's operations, including the coordination of schedules, appointments, and customer service for both clients and interpreters, ensuring all requests for interpreters were promptly met.
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  • Cib Egypt
    Customer Support Coordinator
    Cib Egypt Feb 2015 - Sep 2017
    Cairo Governorate, Egypt
    Collaborated with internal stakeholders, commercial partners, and international trade-finance teams. A significant achievement includes launching a new service idea to enhance retail banking at CIB Bank in 2016-2017, which was acknowledged by the board of directors. Achieved an outstanding record for high cross-selling from an operation role by achieving 280,000 NZD (2016) and 500,000 NZD (2017).Collaborated and taught the new systems, e.g., IBM Workflow, and regulation to other regions in the bank (assigned tasks by senior management).
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  • Arab Academy For Science, Technology And Maritime Transport
    Assistant Lecturer In Marketing
    Arab Academy For Science, Technology And Maritime Transport Nov 2013 - Sep 2017
    Cairo Governorate, Egypt
    Designed and prepared materials for lectures and workshops for Contemporary Marketing and Customer Relationship Management courses [ MBA programme].Marked assignments and exams, and provided summative and formative feedback.
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  • Magnet Advertising
    Founder & Ceo
    Magnet Advertising Oct 2013 - Jan 2015
    Cairo, Egypt
    Co-founded and managed Magnet Advertising, specialised in providing political promotional bags. Developed and executed specialised marketing strategies, client pitches, and closeup deals. Implemented marketing campaigns across multiple platforms, including digital, print, and social media.Utilised data from various sources to reduce cost and increase customer reach and agency profitability by developing the concept of multiple profits and one cost.
  • Helwan Securities
    Compliance And Aml Officer
    Helwan Securities Jun 2014 - Dec 2014
    Cairo Governorate, Egypt
    Developed and maintained a risk assessment framework for products and services, clients and customers, and other issues relating to money laundering. Briefed and reported to the board of directors on matters relating to internal AML compliance policies and procedures.Developed and implemented an ongoing AML training program for the holding firm employees. This programme increased employee’s awareness of AML regulations by 75%.
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Khaled Ibrahim Education Details

Frequently Asked Questions about Khaled Ibrahim

What company does Khaled Ibrahim work for?

Khaled Ibrahim works for Auckland University Of Technology

What is Khaled Ibrahim's role at the current company?

Khaled Ibrahim's current role is Lecturer in Marketing.

What schools did Khaled Ibrahim attend?

Khaled Ibrahim attended University Of Otago, The University Of Hull, Arab Academy For Science, Technology And Maritime Transport.

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