Responsible for the entire lifecycle of primary research projects, from initial client engagement to the final presentation of insights.Recommend appropriate research strategies, interpreting complex data, and delivering actionable insights that drive research success.Oversee the daily operations of the advanced research team.Provide thought leadership in the EV category, guiding clients through the intricacies of EV infrastructure and consumer behavior.Distill complex research findings into clear, actionable insights.

Develop and operationalize a comprehensive data and analytics strategy, roadmap and framework that supports The Ohio State University’s marketing and communications objectives and business goals. Direct data science and analytics for the Office of Marketing and Communications under the Office of the President.Provide visionary insights on emerging trends within the data and analytics landscape, ensuring The Ohio State University remains at the forefront of data-driven marketing and communications practices.Lead the execution and advanced analysis of quantitative and qualitative research.Direct survey research for the university through Qualtrics and other tools.Leverage research and data insights to develop the unified brand expression for the university.Champion creative data storytelling that brings together market research, insights, and data science to develop more efficient and effective marketing and communications strategies.Serve as a subject matter expert and advisor to senior leaders across the enterprise.Lead multiple marketing measurement approaches including A/B testing, MTA, journey mapping, segmentation, funnel optimization and personalized marketing.Work collaboratively with departments and units across the university to develop student, alumni, and donor retention strategies.Develop key market trend reporting that translates to actionable business strategies.Manage an insights and research team.Utilize research insights to improve awareness, engagement, consideration, and experiences of Ohio State audiences.

Provide executive leadership in all aspects of an analytics projects: from gathering client needs, creating the analytics plan/design, architecting the solution, directing and supervising the detailed execution of the analytics and presenting the analytic solution to clients.Provide advanced statistical and data science solutions and serve as an expert in these areas.Utilize statistical techniques to gather insights and "tell the story" from complex data.Research and development (R&D) of new and innovative research techniques and reporting.Serve as a customer experience expert in hospitality, healthcare, automotive, financial and automotive industries. Participate in business development efforts to secure new projects from new and existing clients.Mentor a team of analysts and oversee their professional development.Provide leadership in quantitative and qualitative research.Provide thought leadership in Brand Strategy and Marketing for both B2B and B2C.Act as an expert in marketing, customer experience, LTV, ROI, satisfaction, loyalty measurement, and advanced modeling.Integrate industry sector knowledge with customer loyalty expertise.

Instruct Graduate level Educational Research, Advanced Statistics and Assessment courses to Masters and Doctoral students.Developed new curriculum and course content.Created training and development programs for several large corporations.Work in both a traditional classroom and distance learning settings.Utilize e-learning platforms for distance learning.Plan educational and training development.

Championed thought leadership and development of Software as a Service products.Conduct customer experience research for Automotive, Retail and Hospitality Industries. Responsible for overall thought leadership and development of data driven insights around brand strategy and marketing.Responsible long-term brand strategy, marketing development, analytic planning, overall plan execution. Manage and develop a department of analysts and statisticians.Operations management - Serve as a core member of the Automotive Research Group senior leadership team. Responsible for shaping the strategic direction of the organization.Responsible for developing an integrated analytic strategy to grow the Maritz brand position as a leader in analytics.Design, develop and implement new analytic products and client programs.Advanced statistics and predictive modeling.Develop training courses for internal and external clients covering statistics and research methodology.Develop projects and analyses aimed at understanding consumer behavior.

Conduct customer experience research for Automotive, Retail and Hospitality Industries. Responsible for overall thought leadership and development of data driven insights.Responsible long-term strategy, sales, marketing development, analytic planning, overall plan execution. Manage and develop a department of 24 analysts and statisticians.Operations management - Serve as a core member of the Automotive Research Group senior leadership team. Responsible for shaping the strategic direction of the organization.Responsible for developing an integrated analytic strategy to grow the Maritz brand position as a leader in analytics.Design, develop and implement new analytic products and client programs.Advanced statistics, predictive modeling and data visualization.Develop training courses for internal and external clients covering statistics and research methodology.Develop projects and analyses aimed at understanding consumer behavior.

Manage a group consisting of 7 research analysts.Conduct research and statistical analyses.Utilize SPSS and SAS in both univariate and multivariate statistics.Design survey instruments and analyses for the automotive industry.Consult directly with high level automotive clients providing both oral and written reports and competitive data analyses.Monitor focus group sessions providing feedback and analyses.Work in a team oriented environment.