Infomo (www.Infomo.com) is a global Data Science company that is leading the movement to disrupt conventional Programmatic buying modus. Based on its ReengineerProgrammatic Platform ® Infomo delivers breakthrough results for marketers. Infomo empowers Digital Teams with advanced Data Led tools that unlock the power of performance based marketing, Transparency, Channel choices at scale, volume with aligned set-goals.Infomo believes in offering full scope for optimization and it has altered traditional business models by bringing in Managed services format which include RTB analytics, Custom Bidder, Product Analyser and Data Explorations. Headquartered in Singapore, it has representatives in major Global markets.

Here, we worked on creating the Telco DMP - Capturing User data from telco data stream, Creating Intend based audience segments, followed with their monetization via- Activating Audiences on Agency’s DSP ( via 3rd party DMP)- Enrichment of 1st party data of advertisers, publishers & DMPs - Sell Audience segments in Data market place- Offered in-house DSP to Brands for campaign executionKey Responsibilities: - Pitching Data monetization solution to Telecom Operators - Tie up with DMP Partner to activate Data on Ad agency DSPs & sell Telco Data- as Branded segment in DMP's market place- To sell Data enrichment as a service to Publishers, Advertisers and Agencies.- Designed DMP, in-house Bidder & Exchange for campaign execution on Telecom operator's Inventory - Managed SSP Exchange Integration: Smaato, Mobfox etc ( Audience extension for Telecom Operator)

The company was working in the Robotics and Automation domain, providing Research based solutions to Govt institutions and private organizations. KEY RESPONSIBILITIES & ACCOMPLISHMENTS:• Bootstrapped from a Garage and scaled the organization to a team of 20 people, 4 offices across 2 countries.• Identified new ideas/ products/ solutions based on market and customer requirements• Defined Blueprints of the solution & Manage communications across the development team to ensure internal visibility to new product concepts• Worked with Marketing & Sales partners to validate and socialize business cases• Built and maintained close business relationships with key customers