• Oversee institutional advancement, alumni affairs, community relations, and college communications.• Plan and implement brand strategy and integrated marketing strategy and oversee all internal/external college communications.• Direct the college's public image with all constituents, establishing effective practices to achieve the college's mission.• Serve as a member of the President’s Cabinet, reporting directly to the President.• Administer the MCC Foundation’s strategic plan, including identification, cultivation, solicitation, and stewardship of annual, major, and planned gifts from alumni, friends, corporations, and foundations.• Report directly to the MCC Foundation Board of Directors.

• Restructured college communications and student recruiting departments.• Planned and implemented rebranding and integrated marketing strategies, along with a recruiting/retention plan.• Launched a new website design, content rewrite, and migration.• Created new recruiting experiences, bringing over 1.5K new students on campus within the first year.• Managed the creation and launch of a recruiting mobile unit for community events.• Grew social media followers from 5K to over 13K on the main channel in less than a year.

• Developed and implemented a comprehensive strategic enrollment management plan.• Merged admissions and financial aid departments to create “Lion Central” enrollment centers.• Designed a new scholarship program, saving the college nearly $700,000 in the first year.• Digitized online forms and scholarship applications to streamline processes and maximize student experience.

• Led college-wide marketing and rebranding efforts.• Developed media plans associated with exposure from Netflix's "Last Chance U."• Created new recruiting experiences and restructured orientation.• Launched a new website with interactive features.• Grew social media followers from 6K to over 20K on the main channel in less than a year.

• Planned and implemented all recruiting events and activities.• Developed relationships with high school staff, community members, parents, and students.• Managed over 20 Ambassadors and other student organizations.

• Implemented and managed a comprehensive learning program for retirees at Meridian Community College, increasing membership from 250 to over 500 within two years.• Developed and presented a successful Arts & Letters Series, a 12-performance season, enhancing community enrichment and education.• Oversaw advertising and marketing activities, including social media management and targeted promotional campaigns.• Acted as the public representative for Lifetime Quest and Arts & Letters, including media appearances and special presentations.• Created and managed all program-related correspondence, including calendars, announcements, flyers, brochures, and social media updates.• Managed databases for members, ticket sales, and marketing, and assisted with fundraising efforts for the MCC Foundation.• Planned and executed various events, including lunches, galas, socials, book clubs, and performances, managing all logistical aspects such as booking, setup, accommodations, and catering.• Organized and led group travel programs, handling all arrangements and serving as group leader.• Presented program information to community groups and continuously developed new ideas for programs, speakers, and travel opportunities.

Marketing and Public Relations• Planned and implemented all marketing events and activities.• Served as the public representative for the rehabilitation center and developed referral relationships with healthcare professionals statewide.• Participated in the SalesLogix pilot program for RehabCare’s national corporation.Operations and Administration• Conducted medical assessments to determine patient eligibility.• Supported administration with weekly reports and annual business plans.• Developed satisfaction surveys and operational forms.Employee and Staff Engagement• Planned and coordinated employee appreciation functions and facilitated monthly “Rehab Rallies” for staff meetings.• Met and exceeded all outlined goals and bonus structures.

Advertising and Marketing• Prepared and presented advertising and promotional proposals for local and national accounts.• Identified potential clients, designed tailored marketing ideas, and delivered effective presentations to business groups and individuals.• Wrote public service announcements, commercial scripts, and radio scripts.• Designed artwork for promotional products, signs, and billboards.• Acted as the marketing liaison for all local and national accounts and served as the public representative at outside events.Event Planning and Execution• Planned and implemented events for various clients and managed the placement of all promotional orders.