Dr. Leia Hill Email & Phone Number

Meridian, MS, US

Meridian, Mississippi

• Oversee institutional advancement, alumni affairs, community relations, and college communications.
• Plan and implement brand strategy and integrated marketing strategy and oversee all internal/external college communications.
• Direct the college's public image with all constituents, establishing effective practices to achieve the college's mission.
• Serve as a member of the President’s Cabinet, reporting directly to the President.
• Administer the MCC Foundation’s strategic plan, including identification, cultivation, solicitation, and stewardship of annual, major, and planned gifts from alumni, friends, corporations, and foundations.
• Report directly to the MCC Foundation Board of Directors.

Meridian, Mississippi

• Restructured college communications and student recruiting departments.
• Planned and implemented rebranding and integrated marketing strategies, along with a recruiting/retention plan.
• Launched a new website design, content rewrite, and migration.
• Created new recruiting experiences, bringing over 1.5K new students on campus within the first year.
• Managed the creation and launch of a recruiting mobile unit for community events.
• Grew social media followers from 5K to over 13K on the main channel in less than a year.

Scooba, Mississippi

• Developed and implemented a comprehensive strategic enrollment management plan.
• Merged admissions and financial aid departments to create “Lion Central” enrollment centers.
• Designed a new scholarship program, saving the college nearly $700,000 in the first year.
• Digitized online forms and scholarship applications to streamline processes and maximize student experience.

Scooba Mississippi

• Led college-wide marketing and rebranding efforts.
• Developed media plans associated with exposure from Netflix's "Last Chance U."
• Created new recruiting experiences and restructured orientation.
• Launched a new website with interactive features.
• Grew social media followers from 6K to over 20K on the main channel in less than a year.

Scooba, Mississippi

• Planned and implemented all recruiting events and activities.
• Developed relationships with high school staff, community members, parents, and students.
• Managed over 20 Ambassadors and other student organizations.

Meridian, MS

• Implemented and managed a comprehensive learning program for retirees at Meridian Community College, increasing membership from 250 to over 500 within two years.
• Developed and presented a successful Arts & Letters Series, a 12-performance season, enhancing community enrichment and education.
• Oversaw advertising and marketing activities, including social media management and targeted promotional campaigns.
• Acted as the public representative for Lifetime Quest and Arts & Letters, including media appearances and special presentations.
• Created and managed all program-related correspondence, including calendars, announcements, flyers, brochures, and social media updates.
• Managed databases for members, ticket sales, and marketing, and assisted with fundraising efforts for the MCC Foundation.

Meridian, MS

• Marketing and Public Relations
• Planned and implemented all marketing events and activities.
• Served as the public representative for the rehabilitation center and developed referral relationships with healthcare professionals statewide.
• Participated in the SalesLogix pilot program for RehabCare’s national corporation.Operations and Administration
• Conducted medical assessments to determine patient eligibility.
• Supported administration with weekly reports and annual business plans.

• Advertising and Marketing
• Prepared and presented advertising and promotional proposals for local and national accounts.
• Identified potential clients, designed tailored marketing ideas, and delivered effective presentations to business groups and individuals.
• Wrote public service announcements, commercial scripts, and radio scripts.
• Designed artwork for promotional products, signs, and billboards.
• Acted as the marketing liaison for all local and national accounts and served as the public representative at outside events.Event Planning and Execution