Based in Zurich, TSG International AG has been developing, producing, and distributing helmets, protectors, goggles, and clothing for action and leisure sports worldwide since 1988. In addition to safety and functionality, fit and design play a central role in TSG products. TSG is a member of the World Federation of the Sporting Goods Industry (WSFGI) and has been awarded with multiple Industry Awards. As the CEO, I'm responsible for the global business of TSG International AG (ridetsg.com). This includes the following key areas:Strategy: Developing and articulating the company's vision, mission, and strategic goals to drive growth and profitability.Leadership: Providing leadership and direction to the teams, building a strong company culture.Finance: Overseeing financial performance, budgeting, and resource allocation to ensure the company's financial health.Stakeholder Relations: Engaging with board members, investors, customers, employees, suppliers, and other stakeholders to communicate company performance, strategic initiatives, and long-term goals.Innovation and Technology: Leveraging technology to drive product development, improve operational efficiency, and stay ahead of market trends in the rapidly evolving sporting and consumer goods industry.Business Development: Identifying opportunities for expansion, market penetration, and product innovation to stay competitive and meet evolving consumer demands.Brand Management: Overseeing brand positioning, and marketing strategies to build brand equity and enhance consumer loyalty.Go-to-Market Strategy: Developing sales strategies, establishing distribution channels, and building relationships with retailers, wholesalers, distributors, and consumers to maximize sales and market reach.Supply Chain Management: Optimizing supply chain operations, including sourcing, manufacturing, distribution, and logistics, to ensure efficient and cost-effective delivery of products to consumers.

We partner with leaders in business and society to serve clients on challenges in strategy, marketing, sales and digitalization.At YellowSlope we create the right growth strategy to expand your current business model.

Global lead for DTC (retail, e-commerce) at Atomic, Armada, Volant and Salomon WSE.Leading and developing the e-commerce, retail, digital and operations teams based in EMEA, US/CA and APAC.Organizing and monitoring the strategic planning process and growing DTC sales at an annual rate of >25%.Coordinating and delivering a best-in-class unified digital platform (UDP), incl. IT requirements and processes, CRM/CS, database management systems, omni-channel solutions and consumer loyalty programs.Expanding the digital operating model to win in omni-channel and ensuring digital readiness for future growth, incl. sales processes, logistics, IT back-end improvements, ERP, PIM/DAM, analytics/BI platforms, security assessment, launching new services complementing existing wholesale and own e-commerce business.Delivering an exceptional consumer experience across multiple touch points (search, digital & social media, direct marketing, place of practice, POS, consumer service).

Global responsibility for all New Business and Digital activities of Amer Sports’ Winter Sports business (Atomic, Salomon, Volant and Salomon WSE).Building and coaching the New Business and Digital teams based in France, Austria and Munich as well as steering global programs with cross-functional teams. Reporting to the President of Amer Sports Winter Sports.Business responsibility for:- Rental business, incl. marketing and commercial activities, financing solutions- Third-party online business platforms- Connected/digital products and services (IoT)- End-to-end process for customized consumer products

Leading the business development team based in Zurich as well as the Marketing, Sales and Business Directors in the country subsidiaries (PL, CZ, SK, RS, HU). Reporting to the Group CEO.Processing and executing the annual strategy at group and country level. Managing the marketing and sales budget/KPIs on an ongoing basis.Responsible for the digitization and monetization of brands and for the development of e-commerce, online classified, mobile virtual network operators (MVNO) and entertainment business (TV, radio, ticketing, events).Head of merger project for the Eastern Europe joint venture of Ringier and Axel Springer. Leading group-wide project teams and working closely with top tier consulting firms (tax, legal, IT, commercial).Leading the post-merger integration of the #3 Polish Internet portal Onet.pl (annual turnover of 60M EUR, 14M unique users).

Responsible for marketing, sales and the platform management (print, online, mobile) as well as for the briefing and steering of media, advertising and digital agencies.Leading a cross-functional marketing, sales, IT and editorial team. Reporting to the Head of Product Management.

In charge of the development of Winstons’s WebsiteCollaboration with advertising and media agencies

Author of a best practice publication of the Swiss electronic company Schurter AG. Published in 2006, Gabler VerlagConducting interviews and data analysis, administering surveys and coordinating focus groups

Responsible for budgeting, planning, implementation and controlling of marketing and communications