Senior-level executive with over 15 years of experience in marketing, sales, business development, IT and digital transformation in media, sports and consumer goods industry.Demonstrated success creating and executing business strategies to drive revenue growth and optimize cost in an international environment (extensive experience in EMEA and Americas; APAC since 2019).Strong background in building and executing digital strategies, establishing consumer-centric marketing and sales, and expanding assets through organic and inorganic growth.Strong networking and collaboration skills and the ability to work across international multi-brand companies in a matrixed environment to accomplish goals and objectives.Profound experience in creating a consumer-centric digital landscape (tech developments and IT infrastructure).Transforming B2B (wholesale) & DTC (eCom/own retail) into omni-channel management (consumer journeys/touchpoints, organizational structures/workflows, product platform/tech infrastructure, reporting/KPIs).Proven knowledge of international consumer behavior, best practices, digital tools and practices, and agile project management.Extensive knowledge of style/sport industry including a vision of future opportunities and challenges, strong communication skills, strategic minded with strong executional abilities, excellent presentation skills.Ph.D. in Economics from the University of St. Gallen (HSG), Master’s Degree in Media and Communications Management from the University of Zurich.Married, three children. Passionate skier (Swiss skiing instructor) and sailor (sailing license).Swiss citizen. German, English and French speaking.
Listed skills include B2C, E Commerce, Business Transformation, Strategic Partnerships, and 26 others.