• Accomplished, senior marketing communications professional with broad experience in the areas of sales promotions, encompassing strategic planning and creative development, grass-root events, guerrilla marketing; public relations - corporate communications, publicity, media training; advertising - media planning & buying, database /direct-marketing, interactive marketing, qualitative & quantitative research, with the ability and skills set to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. • General management and finances of the organization which is comprised of six full time employees and about four to six part-time employees, with an annual income from services of aproximately a million dollars ($1,000,000). Focused on achieving improved business performance and partnerships.• Overviews the strategic planning and implementation of customized promotion marketing programs designed to increase sales, brand loyalty, and profitability.• Overviews the strategic planning and execution of public relations tactics such as media relations, press conferences, press releases, media training, corporate events, trade shows, and product launches.• Overviews the accounts department who has served several Puerto Rico’s top sales, marketing, and distribution organizations such as: Colgate-Palmolive, Hill Brothers, Johnson & Johnson, Mondelez International, Méndez & Co., Plaza Provisions, Purina, PR Supplies, Unilever, and VAPR Federal Credit Union, among others. • We also partner with several advertising agencies in the execution of promotional programs. Among them: Brand Crafters, Coralis González Group, Sajo y Garcia, and Treinta y Tres.

MAN 4720 Strategic Management Decision MakingMAN 4120 Leadership Challenges in SupervisonMAN 3894 Applied Case Studies in Strategic ManagementMAN 3065 Business EthicsMAN 3025 Principles of Management

• Taught undergraduate and graduate courses in the business administration program. • Courses taught: Sustainable Business Relations; Marketing Management; Marketing Research; Managerial Communications; Public Relations.

• Taught undergraduate and graduate courses in the English Trimester Business Administration Program. • Courses taught: Marketing Management; Consumer Behavior; Promotion; Personal Sales; Public Relations; Product Management; Advertising.

Responsible for the development of sales promotion strategies of different accounts managed by the agency. Among the brands successfully managed were; Additional responsibilities included recruitment, training and supervision of personnel assigned to promotional projects covering the entire island of Puerto Rico.

• Taught undergraduate courses in the Communications Program• Courses taught: Consumer Behavior; Introduction to Advertising.

In charge of all marketing responsibilities including: marketing plans, marketing research and promotional programs. Accomplish the first media survey of SCV subscribers including media preferences and