Duncan Mcdougall Email & Phone Number

Los Angeles, California, United States

Provide regional West Coast leadership and oversee development and execution of global brand research and insights engagements. Build cross-functional teams to deliver the insights our gaming clients need to make informed decisions, identify new opportunities, cultivate relationships, and contribute to organizational growth. Lead and inspire teams of Strategy Directors, Strategists, and Senior Analysts providing mentorship, guidance, and professional development.

Greater Los Angeles Area

Led creation and execution of customized research methodologies, providing brands with actionable insights to enhance relationships with consumers. Innovated and implemented bespoke approaches to address unique challenges and ensure commercially rewarding outcomes. Partnered with client service teams to understand brand objectives and challenges and deliver strategic solutions that fostered meaningful connections with consumers.

London, United Kingdom

Deciphered relationships between people, brands, and culture and deployed innovative methodologies to empower clients with strategic advantages. Explored and analyzed market positioning, differentiators, and trends, to identify implications on consumer behavior and advise clients on strategies to align with evolving cultural landscapes. Identified potential risks and challenges and developed mitigation strategies.

London, United Kingdom

Responsible for SPA's largest quantitative account - Transport for London. Managed project set up, writing discussion guides and recruitment documents. Provided support and guidance to junior team members throughout the research process. Led the report writing process with minimal input from senior staff.

London, United Kingdom

Project management of multiple research projects. Supported in the writing of reports to publication ready standard (see below for links to publications).

London, United Kingdom

Drafted, finalised and implemented specific evaluation methodologies in support of commissioned projects, ensuring that each framework was tailored to meet the requirements of the client. Disseminated research findings in various formats to address needs of different audiences. Analysed complex research data using SPSS, NVIVO, Excel, PowerPoint, Project, Access and Adobe. Clients included: London Development Agency (LDA), Great London Authority (GLA), Mayor of London, NHS London, Shelter

London, United Kingdom

Developed business cases for research proposals, determined budgets for funding, created and developed professional relationships with potential contributors and partners for projects.Significant contributor to the International Fraud and Corruption Directory, which was incorporated into a larger series of publications (the Government Fraud Review) in conjunction with the Financial Services Authority and HM Treasury.

London, United Kingdom

Drafted daily briefings to three Directors on developments in the Asia Pacific Region. Edited articles, handled public correspondence, monitored global media, produced concise summaries of complex political articles, successfully filtered relevant data to inform the Asia Programme Director.

Master'S Degree, International Studies And Diplomacy

Modules on International Politics, International Law and International Politics, Diplomatic Studies and Practice. 50,000 word thesis.

Ba Joint Honours, Asia Pacific Studies & Japanese, 2:1

Activities and Societies: Director of the East Asian Research Society Yearbook Committee Member Member of the Japanese Society Member.

Education record