As award winning researcher, senior lecturer at QUT, and authority in building trust, I specialise in guiding businesses to designing contemporary, tech-enabled trust experiences for their customers.Holding the Cisco Research Chair in Trusted Retail, I am leading a multi-disciplinary research team with a vision anchored in real-world impact. Specifically, my focus is on Trust Experience (TX) design and strategy, aimed at enabling organizations to maintain customer trust as they transition into more data- and technology-intensive environments.With a multidisciplinary background in business administration, economics, and information systems, I provide a holistic perspective on technology applications. This includes specialized expertise in AI, blockchain technology, and video analytics, essential for optimizing business processes and understanding customer behavior and preferences.Drawing on experience from various academic roles in leading European universities, and a strong publication record in premier academic journals such as Information & Management and Business & Information Systems Engineering, I regularly present at leading conferences in the fields of management and information systems.Combining humor and experience, my keynote presentations break down complex issues of trust and technology into digestible insights. As a thought leader, my emphasis goes beyond theory to concentrate on transformative applications. These presentations are tailored to captivate a diverse audience, from academics to industry leaders, ensuring that the shared insights are not just theoretical but also immediately actionable.